Senior Campaigns Manager, Productboard
Plus stock options
Product management platform
Open for applications
Product management platform
201-500 employees
Open for applications
Plus stock options
201-500 employees
Company mission
To help companies across the globe build truly excellent products.
Role
Who you are
- 5+ years of experience running marketing campaigns for a global B2B SaaS technology company
- Proven experience in orchestrating large global campaigns
- Strong project management and organization skills; extremely detail oriented
- Demonstrated expertise in campaign strategy, objectives, tactics, audience segmentation, and effective collaboration with team members
- Confident, well-spoken and effective communicator
- An interest, understanding, and empathetic ear for product managers, product makers and the process of creating exceptional products
- Direct experience creating and executing multi-channel integrated marketing campaigns, including the integration of online, offline, influencer, partner and direct mail components
- Proficient in testing and leveraging data for driving informed decisions
- Proficiency in Salesforce and basic knowledge of Marketo or similar marketing automation software
- Ability to manage and adapt quickly to change and respond positively and flexibly when addressing shifting or competing priorities
What the job involves
- We’re looking for a passionate, creative, data-minded Senior Campaigns Manager to drive high-impact demand generation campaigns
- This individual will architect overall brand and demand campaigns for global markets, coordinating all marketing functions for successful integration, implementation, optimization, measurement and reporting
- This role sits at the center of Productboard’s voice to our global markets, and requires confident orchestration of all marketing tactics to varied audiences, personas, regions, markets and industries
- The successful candidate for this role will understand clearly how a brand generates demand with laser-focus on results, always looking for ways to improve and optimize programs, processes and impact on sales
- Collaborate with sales and marketing leadership to align campaign themes, audiences, and objectives to business goals
- Create and deliver on demand generation OKRs for campaigns. This includes leading indicators, such as reach, engagement, and lead generation, as well as lagging indicators, such as marketing sourced pipeline and pipe velocity
- Strategically coordinate and deploy integrated global campaign tactics in partnership with cross-functional teams including: Product Marketing, Revenue Marketing, Brand, and Sales
- Own, document, and scale global processes for campaign creation and measurement
- Leverage data to inform decisioning across campaign programming; use behavioral insights and performance benchmarking to optimize for efficiency and drive customer outcomes
- Orchestrate full-funnel campaign tactics to support goals across the buyer’s journey, and map campaigns to our audience segments, which may include: persona, buying stage, firmographics, or intent signal
- Create compelling campaign messaging and consistent workflows across tactics, both in partnership with content stakeholders and in alignment with our brand messaging guidelines
- Collaborate with internal and external writers and designers to provide direction and requirements for program assets, including: eBooks, infographics, videos, and other campaign materials
- Work with the marketing operations team to plan, coordinate and track marketing activities through the Marketo marketing automation platform
- Actively communicate program plans, activities, and results to cross-functional teams
Our take
Productboard is a product management system which plays a major role in helping businesses understand their market, letting them get the best products to market quickly. The platform is particularly focused on helping companies understand what customers require from them, enabling sound decisions to be made on what to prioritize.
The platform organizes project management with customer feedback as its primary guiding factor, helping businesses identify the most important trends based on demand. The scope of its offerings enables it to provide thousands of leading companies with the various tools they need to drive growth. It continues to add new capabilities to bring extra value to this customer base.
Steph
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2022
$125m
SERIES D
Apr 2021
$72m
SERIES C
Total funding: $257.7m
Company benefits
- Competitive stock options
- Continuous professional growth
- Investment into your health & wellness
- Free food and catered lunches
- Pet-friendly offices
Company values
- We Seek Clarity - Just like the best product teams, we seek to clarify the objectives behind our work. Life is too short to work on things that don’t matter
- We Relentlessly Improve - We all share a drive to be the best at what we do. We learn from the best to hone our crafts and draw inspiration from unlikely places
- We Act With Empathy - Like the best product makers, we have deep empathy for our end users, as well as prospects, colleagues, and job candidates
- We Foster Transparency - We champion openness by sharing our goals, success, and failures. Everyone has timely access to important company news and business metrics
- We Work Together - We work as one big team on a common mission, leveraging the diverse perspectives and expertise of our colleagues, wherever in the world each of us may be
Company HQ
Union Square, San Francisco, CA
Articles
Leadership
Hubert Palan
(Co-Founder & CEO)Startup Mentor, Advisor and Angel Investor. Previously VP of Product Management at GoodData and Head of Product and Marketing at Maestro Market.
Daniel Hejl
(Co-Founder & CTO)Previously Senior Software Engineer at Trumaker, TopMonks and ICZ, as well as Software Engineer at Allianz Direct New Europe and Qbizm Technologies.
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