Lead B2B Marketing Manager, Lingoda
Demand Generation
Online language school
Job no longer available
Online language school
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To build bridges around the world through language learning.
Role
Who you are
- More than five years of experience in marketing, focusing on Performance (PPC), Content Marketing and Event Marketing in a B2B context
- Extensive experience in collaborating with marketing agencies, successfully managing projects from start to finish
- Broad experience with various channels for generating qualified leads (experience in Event Marketing is a plus)
- Proficient use of Marketing and Sales Automation tools such as HubSpot, Eloqua, or Salesforce
- Skilled in developing B2B Lead-Nurturing strategies and implementing campaigns along the Sales-Funnel
- Proficient use of web analytics tools such as Google Analytics or Adobe Analytics
- Excellent project management skills, with a strong ability to lead projects and drive initiatives, analyze and interpret data, relying on both intuition and numerical data to inform campaigns
- Proficient communication skills in both German and English, C2 level both verbally and written
- A team player with a respectful demeanor towards colleagues
- Transparent, conscientious, and structured approach to work
- Effective communication and assertiveness, with a hands-on mentality and the ability to work cross-functionally, communicating campaign strategies and results effectively
- Detail-oriented mindset with a proactive approach to problem-solving and optimization
What the job involves
- This is a project leading role and holds a central position in driving marketing efforts aimed at elevating brand awareness and generating qualified leads within the various Lingoda business units
- This role involves orchestrating the development, execution, and optimization of marketing campaigns across diverse digital and offline channels, tailored to the B2B customer journey
- Responsibilities include collaborating closely with the Sales and Marketing Team to refine Lead-Nurturing strategies, monitoring campaign performance metrics, and providing actionable insights to enhance ROI
- Additionally, this role will foster collaboration with internal teams and external agencies to drive growth projects and contribute to Lingoda's long-term marketing strategy
- Drive full-cycle marketing initiatives with a clear focus on increasing awareness and generating qualified leads
- Develop and implement end-to-end marketing campaigns across digital channels and offline channels, focusing on the B2B customer journey (awareness, lead generation, revenue).Work closely with the Sales Team to ensure a seamless Sales-Funnel and to refine Lead-Nurturing strategies accordingly
- Optimize the Sales-Funnel consistently by focusing on the KPIs of your campaigns
- Plan, implement, and monitor budgets, targeting, and conduct A/B testing to optimize campaigns for performance and ROI
- Monitor campaign performance metrics, analyze data insights, and provide regular reporting to evaluate campaign effectiveness and identify optimization opportunities
- Collaborate with internal teams and external agencies to run growth projects
- Understand customer needs and provide detailed feedback to the product teams to inform the roadmap and priorities
- Work on setting a long-term marketing strategy to drive Lingoda’s vision and execute it effectively
Application process
- Does that sound exciting? Then, send us your CV right away!
- We are looking forward to hearing from you!
- Your contact person for the position is Megan
Our take
Online classes have been booming in recent years, with brick-and-mortar institutions pivoting towards virtual offerings, and students looking for additional at-home resources to supplement learning. Part of this new zeal for digital education has been directed at language acquisition, and Lingoda was one of the edtech companies to cash in.
What distinguishes Lingoda from many other companies that picked up traction over this period (like Duolingo, Memrise, and Rosetta Stone) is the style of teaching. Lingoda connects students with 24/7 interactive language immersion classes on Zoom, run by native-level speakers. This makes it remarkably competitive, as it offers the scheduling flexibility that language schools can’t, the depth of content that many apps fail to deliver, and the highly effective face-to-face interaction that self-directed courses usually lack.
While Lingoda's language selection remains modest, the company has built a strong and loyal user base, and its commitment to high-quality, immersive learning experiences continues to set it apart. As digital education continues to grow, Lindoga's innovative approach and flexibility position it well to remain a strong contender in the language learning market.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2021
$66.6m
LATE VC
Oct 2019
$2.3m
SERIES A
Total funding: $81.7m
Company benefits
- Free Lingoda classes
- Flexible working hours
- Team and social activities
Company HQ
Government District, Berlin, Germany
Leadership
Dominic Rowell
(CEO)They joined Lingoda in 2022 as CEO. Prior to this, they were the COO at iQ Student Accommodation, a Group Executive Director (Commercial) and Commercial Director of UK & Ireland of Vue Entertainment, and CCO & Executive Director at Metro UK.
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