Senior Product Marketing Manager, Cleo AI
GTM
$102-140k
Plus equity. Salary shown is for US applicants
More information about location
AI personal finance assistant
Be an early applicant
AI personal finance assistant
501-1000 employees
Be an early applicant
$102-140k
Plus equity. Salary shown is for US applicants
More information about location
501-1000 employees
Company mission
To change the world’s relationship with money.
Role
Who you are
- This is a role for someone who can sit comfortably between Product, Engineering and Creative — someone who understands how complex technology actually works, but knows how to turn it into simple, sharp, high-quality storytelling
- You’ll need strong product or integrated marketing fundamentals, excellent creative judgment, and enough technical depth to earn trust with engineers while pushing the work to be clearer, bolder, and more commercially valuable
- 4+ years of product marketing, integrated marketing, or launch marketing experience in fast-paced, high-growth tech environments
- AI or deep-tech fluency. You can understand complex systems, ask smart questions, and translate technical concepts into simple, compelling value without losing accuracy. You’re comfortable working closely with Product and Engineering
- Creative excellence. You have strong creative judgment, a sharp aesthetic eye, and a high bar for craft across copy, design, motion, social, and content. You know how to turn a product update into work that feels clear, distinctive, and worth paying attention to
- Strong execution and ownership. You’re highly organized, proactive, and reliable. You can manage multiple moving pieces, keep track of the details, chase inputs, spot risks early, and make sure nothing falls through the cracks
- Comfort with ambiguity. You can create clarity in fast-moving environments, make smart tradeoffs, and keep momentum high without waiting for perfect information
- Bias toward action and impact. You move quickly, care about outcomes, and know how to balance speed, quality, and commercial value
What the job involves
- We’re looking for a highly creative, technically fluent Senior Product Marketing Manager to own our weekly Product & Tech announcements
- You’ll be responsible for making our product momentum visible every week: translating new features, AI capabilities, technical improvements, experiments, and launches into compelling announcements that show the pace, quality, and ambition of what we’re building
- Lead the strategy, planning, and execution of our always-on product announcement cadence, making sure every week’s updates are clear, compelling, and aligned to our broader company, product, and brand narrative
- Partner closely with Product and Engineering to understand what’s shipping, why it matters, how it works, and how it strengthens our market position
- Build repeatable systems for identifying, prioritizing, packaging, and launching weekly announcements across the right external and internal channels
- Turn raw product and technical inputs into polished launch narratives, creative briefs, messaging, FAQs, and channel-ready assets
- Balance speed and quality: you can move quickly without letting the work become generic, sloppy, or overly technical
- Anticipate blockers before they become problems, escalating when needed and making pragmatic tradeoffs to protect quality and momentum
- Lead creative development for weekly announcements, from idea to execution, in partnership with Brand, Design, Content, and Social
- Bring strong instincts for what makes an announcement feel fresh, ownable, and worth paying attention to. Know when a product update needs a simple, elegant explanation and when it deserves a bigger creative swing
- Shape briefs that give creative teams the strategy, insight, tension, and clarity they need to do their best work
- Be hands-on with the creative team — whether that means writing the first draft, creating the storyboard, reframing the angle, or helping teams land the final execution
Salary benchmarks
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.7m
Company benefits
- Meaningful equity with early exercise, plus top-ups on promotion
- Primary caregiver: 18 weeks at full pay / Secondary caregiver: 6 weeks full pay, 6 weeks half pay (dependant on tenure)
- Paid 1-month sabbatical every 4 years
- Comprehensive health, dental & vision insurance
- Learning & development training platform
- Mental health support via Spill
- Company-wide performance reviews every 4 months
- We’ll cover your OpenAI or Claude subscription
- 6% 401K 🇺🇸
- 15 days PTO and 5 rolling days 🇺🇸
- Pension match up to 6% 🇬🇧
- Life assurance 🇬🇧
- 25 days annual leave + an extra day for every year you’re at Cleo (up to five accrued days) 🇬🇧
Company values
- Make it Happen - Own the outcome. Lend a hand, take a hand. Fast execution.
- No bullsh*t - Intellectually honest. Go hard on problems, not people. Data-backed decision making.
- Learn at Speed - Jump in and figure it out. Dig deep, do it right. Learn what matters.
- Bring Good Vibes - Read the room, lift the room. Show up for others. Keep it real, keep it positive.
Company HQ
Finsbury, London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo AI
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
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