Paid Marketing Lead, Mudflap
$160-200k
+ Equity
More information about location
Fuel discounts for truck drivers
Open for applications
Fuel discounts for truck drivers
101-200 employees
Open for applications
$160-200k
+ Equity
More information about location
101-200 employees
Company mission
Mudflap's mission is to change a $1 trillion industry for the better.
Role
Who you are
- Experience: 5+ years of experience in paid digital marketing, with a focus on app growth, user acquisition, and B2B demand generation (ideally in fintech or marketplace industries)
- Proven Track Record: Demonstrated success in developing, managing, and optimizing paid growth campaigns that drive app installs and/or B2B lead generation
- Technical Skills: Proficient in paid ad platforms (Google Ads, Facebook Ads, Apple, LinkedIn, etc.) and web analytics tools (Google Analytics, Amplitude, Mixpanel, etc.). Familiarity with mobile attribution platforms (e.g., AppsFlyer, Adjust, Branch, etc.)
- Analytical Mindset: Strong data analysis skills and experience optimizing for key performance metrics (CPI, CAC, ROAS, LTV). Ability to turn insights into actionable marketing strategies
- Project Management: Excellent organizational skills with the ability to manage multiple campaigns and priorities simultaneously
- Creative Thinking: Ability to develop and test creative marketing ideas to drive better engagement and conversion
- Communication Skills: Excellent verbal and written communication skills to collaborate effectively with internal and external stakeholders
What the job involves
- As the Paid Marketing Lead, you will be responsible for the strategy, execution, and optimization of paid marketing initiatives with the goal of driving app growth, acquiring prosumer owner-operators, and B2B demand generation from small and medium-sized fleets
- This role requires a data-driven, results-oriented marketer who thrives in a fast-paced environment. You’ll have the opportunity to significantly impact the growth trajectory of Mudflap, reporting to the CEO and working closely with cross-functional teams to scale user acquisition and fleet partnerships
- Develop and Execute Paid Growth Strategies: Lead the creation and management of comprehensive paid acquisition strategies across digital platforms (Google Ads, Facebook, Apple, LinkedIn, etc.) to fuel app downloads, owner-operator acquisition, and B2B demand generation for SMB fleets
- Campaign Management: Oversee the end-to-end management of paid campaigns, including keyword research, audience targeting, bid management, and creative strategy. Test and optimize across channels to maximize ROI
- Channel Optimization: Identify and evaluate new and existing paid channels for effectiveness in driving acquisition at scale, focusing on cost-per-install (CPI), cost-per-lead (CPL), and cost-per-acquisition (CPA)
- Performance Tracking & Reporting: Analyze performance data and provide actionable insights to optimize campaigns. Create regular reports on key metrics (CAC, LTV, CTR, ROAS) and provide recommendations for scaling and improving efficiency
- Collaboration with Cross-Functional Teams: Work closely with the product, sales, and operations teams to align paid media strategies with broader business objectives, ensuring seamless execution of campaigns and alignment with product offerings
- Budget Management: Own the paid marketing budget, ensuring that spend is effectively allocated to meet growth goals while optimizing for efficiency and cost-effectiveness
- A/B Testing: Run creative and copy A/B tests to refine and improve messaging across all paid marketing efforts
- Market Research & Audience Insights: Stay on top of industry trends and conduct market research to understand the competitive landscape and find new opportunities to expand market reach
- Vendor & Partnership Management: Collaborate with external partners, agencies, and vendors to drive paid growth and ensure best practices in campaign management
Our take
Owner-operators make up 9% of the truckers on the road, in other words 680,000 small businesses forming the backbone of the U.S’s crucial trucking industry. However, only big fleets get major fuel discounts because they have large gallon volumes, leaving these self-employed truckers to pay full price.
Mudflap is bringing those savings to owner-operators & small fleets. When drivers sign up for the app, they join tens of thousands of users which Mudflap then leverages to drive sales for truck stops which offer discounts on fuel in return. It’s a smart model which massively simplifies the process for earning discounts compared to the old route of a fuel card which requires a credit check.
Stop managers could be sceptical about working with mobile payments in return for a promise of increased demand. However, the company provides its entire network with a Mudflap tablet through which to handle all payment transactions within the network, making it easy for whoever is behind the counter.
Steph
Company Specialist at Welcome to the Jungle
Insights
52% employee growth in 12 months
Company
Company benefits
- A flexible, remote-first company
- A team of talented individuals on a mission to change a $1 trillion industry for the better
- A high bar for quality and commitment to self-improvement
- An open mind to new ideas and methodologies
- Opportunities and support for massive career growth
Company HQ
Palo Alto, CA
Leadership
Sharon Yapp
(Co-Founder & Head of Product)Previously Director of Product Management at Trip.com, Zinio, Care.com, and Trucker Path.
Sanjay Desai
(Co-Founder & CEO)Previously Chief Product Officer at Klout and Trucker Path. Was also CEO of SchoolTube.
Salary benchmarks
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