Growth Marketing Manager, Rula

• 5+ years of experience in B2B2C marketing, with a proven track record of successfully marketing healthcare tech solutions to both business and consumer audiences
• Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or a related field. MBA or other advanced qualifications are a plus
• Strong knowledge of both B2B marketing techniques (e.g., account-based marketing, partner marketing, sales enablement) and B2C marketing techniques (e.g., consumer engagement, content marketing, brand loyalty)
• Strong understanding of digital marketing channels (email, SEO, SEM, social media, content marketing, etc.)
• Proficiency in marketing automation platforms (HubSpot, Marketo, Pardot) and CRM tools (Salesforce, etc.)
• Ability to translate complex technical solutions into simple, compelling messaging
• Strong analytical skills with a data-driven approach to campaign optimization

Desirable

• The Growth Marketing Manager - B2B2C Partnerships will play a critical role in developing and executing integrated marketing strategies that target both business clients (healthcare providers, payers, systems integrators) and end consumers (patients, employees)
• This person will be responsible for driving consumer adoption and engagement within key payers, brokers and employers
• This position requires an understanding of both B2B and B2C marketing tactics, as well as the unique challenges of the healthcare technology space