Head of Marketing Analytics, Asana
$252-340k
In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles)
3 days a week in office
Work management platform
Job no longer available
Work management platform
1001+ employees
Job no longer available
$252-340k
In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles)
3 days a week in office
1001+ employees
Company mission
To help humanity thrive by enabling the world's teams to work together effortlessly.
Role
Who you are
- 8+ years of experience in data analytics, of which 4+ are in performance or paid marketing analytics
- 4+ years of experience in building and managing teams
- Deep understanding of digital marketing and AdTech, e.g. Paid Media, SEO, Email, Web
- Mastery of SQL and experience with working with large datasets in various database technologies
- Deep knowledge of data visualization best practices, including experience with Tableau and Google Data Studio
- Experience driving business strategy or success through data and insights
- Able to communicate and influence at effectively at all levels
- Comfortable working in and leading a high-performing team in a fast-moving, agile environment
- Experience with Freemium, B2B business models
What the job involves
- To help power our next wave of growth, we’re looking for a Head of Marketing Analytics to join our Marketing team and lead the Marketing Analytics team that will support our efforts to reach new customers and markets. As the Head of Marketing Analytics, you will partner with and enable Marketing leaders to make data-driven decisions to achieve business goals
- You will work alongside other cross-functional data leaders to map out the future of Asana’s data foundations. You will empower and motivate a marketing analytics team full of talented analysts who are passionate about using data to help make better decisions and serve insights with strategic implications
- Define the vision for marketing data and analytics for Asana, alongside our AdTech and Data teams
- Set the bar and approach for Marketing measurement, optimization and data visualization
- Partner with Marketing to develop an analytics and data roadmap that is in alignment with Marketing’s strategic and operational needs
- Lead and develop a world-class marketing analytics team; partnering, coaching and mentoring analysts and instilling analytics and operations best practices
- Uncover and effectively communicate data-driven strategic insights with wide-reaching implications on business strategy or customer journey
- Collaborate cross-functionally with data leaders in Business Intelligence, Data Integrations, Data Science and other business analytics teams to define the future of Asana’s data governance and data infrastructure
- Work closely with Finance and other business analytics teams to discover opportunities for improvement and growth
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
- Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dan Rogers
(CEO)Prior to joining Asana in 2025, Dan was the CEO of LaunchDarkly, a President at Rubrik, and the CMO at ServiceNow and Symantec.
Aziz Megji
(CFO)Aziz joined Asana in 2024 as the Head of Strategic Finance & IR, moving into the role of CFO in 2026. Previously, they worked at RingCentral as an SVP of Finance, at NVIDIA as a Senior Director of Corporate Development and at Hewlett Packard Enterprise as a VP of Corporate Development.
Arnab Bose
(CPO)Prior to joining Asana in 2025, Arnab spent 6 years at Okta, joining as an SVP of Product Management before moving into the role of CPO. They were also an Advisor at Codified and a VP of Product Management at Quip.
Prachi Gore
(CMO)Prior to joining Asana in 2025, Prachi spent nearly 6 years at Checkr as a VP then Senior VP of Marketing. They also spent nearly 4 years at Smart Recruiters as a VP of Demand Generation then Marketing.
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