Marketing Program Manager, Plaid
1-5 days a week in office
Infrastructure and APIs for FinTech
Be an early applicant
Infrastructure and APIs for FinTech
1001+ employees
Be an early applicant
1-5 days a week in office
1001+ employees
Company mission
Plaid's mission is to unlock financial freedom for everyone.
Role
Who you are
- Bachelor’s Degree in Marketing, Business, or a related field (or equivalent experience)
- 3-5 Years of Experience working on a marketing or design team, with a proven track record of supporting and executing marketing initiatives
- Impeccable attention to detail, ensuring high-quality execution and consistency across all aspects of campaign delivery
- Exceptional multitasking abilities, with a demonstrated capacity to manage and prioritize multiple marketing campaigns simultaneously
- Strong interpersonal skills, with the ability to influence, motivate, and build relationships with cross-functional stakeholders at all levels
- Comfortable with change and ambiguity, adapting quickly and proactively in fast-paced, evolving environments
- Curious and solution-oriented, with a continuous drive to learn, solve problems, and improve processes
- Commitment to improvement, consistently seeking opportunities to make things better and enhance team and campaign performance
- [Nice to Have] Has worked with project management tooling (Monday.com, Asana, etc.)
What the job involves
- The Marketing Operations (Ops) Team at Plaid builds the essential foundation that enables the Marketing function to operate efficiently, scale sustainably, and align with the company’s strategic goals
- We focus on people, technology and process to drive operational excellence and optimize marketing performance
- Our team is focused on creating and executing impactful marketing strategies that resonate with our target audiences, drive sustainable growth through high-quality pipeline generation, and enhance marketing efficiency
- By integrating innovative technologies, we strive for seamless workflows and data-driven decision-making
- We also continuously strengthen the foundation of a high-performing marketing organization, ensuring that processes and systems are in place to support long-term success
- Design and manage comprehensive workback plans for integrated marketing campaigns that align with business objectives
- Ensure all tasks, timelines, and resources are coordinated to increase brand awareness and drive revenue growth
- Assess and allocate resources effectively across marketing programs, ensuring the appropriate capacity to meet deadlines and deliverables. Proactively identify and address any resource gaps
- Serve as the primary point of contact for stakeholders, providing regular updates on campaign progress, performance metrics, and any issues that may arise
- Ensure alignment across teams and transparency in communications
- Organize and facilitate cross-functional meetings, ensuring that discussions are focused, productive, and aligned with campaign goals
- Drive decision-making and keep teams on track to meet objectives
- Identify key milestones within each program and manage dependencies across teams to ensure timely execution
- Proactively anticipate and mitigate any risks to campaign timelines
- Build and maintain strong relationships with internal teams (e.g., creative, product marketing, legal) to foster collaboration and ensure alignment on campaign goals
- Collaborate closely with the creative team to ensure that marketing assets are delivered on time and meet quality standards
- Provide clear briefs and feedback to align creative outputs with campaign objectives
- Continuously evaluate and refine program management processes, frameworks, and tools to improve efficiency, scalability, and overall effectiveness. Implement best practices to enhance team performance and campaign outcomes
- Utilize project management tools (e.g., Asana, Monday, or similar) to track progress, manage tasks, and ensure the successful execution of marketing programs. Maintain organized and up-to-date documentation of all project activities
Our take
Plaid builds infrastructure that allows a consumer to interact with their bank account on the web through a number of third-party applications, like Venmo, Robinhood, Coinbase, Acorns and LendingClub.
Plaid has integrated with 12,000 financial institutions in the US, Canada, the UK and Europe. About a quarter of people living in North America with bank accounts have linked with Plaid through at least one of the hundreds of apps that leverage Plaid’s application program interfaces (APIs). The platform allows companies to create financial services applications without having to hire their own team of engineers to build out a tool that connects apps to its users’ bank accounts.
This is very valuable in a world where there are increasing number of fintechs, so the demand for Plaid's services are only going to grow. Despite its strong position, it has not been immune to the difficult global economic situtation and was forced to restructure at the end of 2022, laying off some of its workforce. However it is still experiencing growth and is well-positioned to weather the current economic uncertainty.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Apr 2025
$575m
LATE VC
Apr 2021
$425m
SERIES D
Total funding: $1.3bn
Company benefits
- Monthly wellness stipend (gym on us)
- We offer breakfast, lunch, and dinner to keep you well-fed and healthy (when working from the office)
- From medical, life, dental and pension schemes, we’re here to support your physical, mental, and financial wellbeing
- We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids
- Every Plaid is in control of their career development with our learning stipends, tools, and trainings
- We give Plaids the freedom and flexibility to choose where they work - whether that is in a Plaid office, at home in any supported location, or a mix of both!
- Two weeks of synchronous, company-wide vacation
- We want to make sure you have time to meet your personal needs with unlimited PTO
Company HQ
SoMa, San Francisco, CA
Leadership
Zach Perret
(CEO)He was a Consultant at Bain and previously a Research Fellow and Trustee at Duke before co-founding Plaid
William Hockey
(Board Director)He was previously an associate at Bain and has since moved on from Plaid to become Co-CEO at Column
Salary benchmarks
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