Account Director, Later
Social Platform Partnerships
$180-220k
OTE
Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package
Social media marketing scheduling platform
Be an early applicant
Social media marketing scheduling platform
1001+ employees
Be an early applicant
$180-220k
OTE
Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- 7+ years of experience in strategic partnerships, client relationship management, or business development — preferably within the tech, social media, or influencer marketing industry
- Proven track record of managing high-value platform relationships and leading executive-level negotiations
- Strong ability to develop and execute go-to-market (GTM) strategies, success plans, and co-selling initiatives
- Comfortable working with data to inform decisions, measure impact, and iterate on partner programs
- Exceptional communication, collaboration, and interpersonal skills with a knack for building trust-based, long-term relationships with internal and external stakeholders
- Experience acting as a “Voice of the Customer” to influence product, marketing, and service teams
- Demonstrated success working cross-functionally with Sales, Marketing, Strategy, and Services teams to bring initiatives to life
- Skilled in managing multiple projects and stakeholders in a fast-paced, evolving environment
- Comfortable representing the company at industry events, conferences, and executive meetings
- Experience leading or supporting co-marketing initiatives and partner-driven events is a plus
- Strong organizational and project management skills, with the ability to own partner roadmaps, coordinate incentive programs, and track performance
- Bachelor’s degree in Business, Marketing, Communications, or a related field; equivalent experience also considered
- Travel required
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
- You share insights to help the team stay ahead and make informed decisions
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration
What the job involves
- As an Account Director of Platform Partnerships, you will play a key role in managing and strengthening our most strategic relationships with leading social platforms including TikTok, Meta, YouTube, Snapchat, and Pinterest
- The ideal candidate will have a demonstrated history of driving business growth through API integrations, partner enablement, and technical ecosystem expansion
- In this cross-functional role, you will develop and execute platform strategies that accelerate revenue, elevate partner satisfaction, and reinforce our position as an industry leader
- Client Relationship Management:
- Lead executive-level negotiations with key strategic platform partners, collaborating closely with partnership, sales, account, and vertical leadership teams
- Act as the primary point of contact for our revenue-driving platform partners, fostering strong, trust-based relationships and gaining a deep understanding of their business goals and objectives
- Develop and execute customized success and go-to-market (GTM) plans for each partner, aligning on clear goals and outcomes while strategically expanding Later’s presence within each platform’s ecosystem
- Cross-Functional Collaboration:
- Collaborate with internal teams to ensure successful implementation and execution of partnerships through project management of key programs
- Client Advocacy, Insights, and Feedback:
- Serve as the “Voice of the Customer”, ensuring partner needs, insights, and feedback are clearly and effectively communicated across the organization to drive alignment and continuous improvement
- Thought Leadership & Industry Influence:
- Collaborate with the Marketing team to lead co-marketing initiatives and events, owning partner outreach to cultivate relationships with key decision-makers and industry influencers
- Serve as a thought leader and company ambassador at industry events, conferences, and key partner meetings including QBRs
- Client Support:
- Design and deliver co-branded proposals to co-sell campaigns with each platform’s sales teams
- Develop incentives and packages with each platform to bring added value to our customer base
- Provide ongoing support and guidance to your partners, serving as a trusted advisor, and resource to address any issues or concerns
- Execution Support & Collaboration:
- Partner with our Services and Strategy departments to provide a cohesive experience for current partners and develop internal processes to educate and track incentive budgets
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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