Content Strategist, Sui

• Strategic Thinker – Able to translate technical concepts into exciting, tangible content
• Industry PoV – Strong blockchain familiarity and PoV on how to differentiate Walrus
• Ownership-Mentality – Ability to translate strategic vision into independent execution, with a clear voice around risk, blockers, or required resources
• 10+ years of experience in content strategy, product marketing, or editorial roles — ideally in a startup or technical environment
• Demonstrated ability to lead narrative strategy across formats and audiences
• A strong track record of being both strategy and execution-oriented, with a focus on excellence and successfully managing through completion
• Strong writer with experience across various content formats (blog posts, social media, presentations, infographics, web copy, email, customer stories, industry research reports, etc.)
• Comfort engaging with engineers and protocol-level abstractions (you don’t need to be a dev, but you speak their language)
• Experience in crypto/Web3 is strongly preferred, and a passion for decentralization is essential

Desirable

• We are looking for an impactful content strategist who will own and story tell around the Walrus narrative of ‘programmable storage’ and why it matters to both a builder and enthusiast audience
• Concurrently, this role will lead us to position Walrus, both adjacent to and separate from Sui, as Walrus can play both roles and visualize all the new capabilities that Walrus unlocks for builders compared to traditional, more archival web3 storage solutions [e.g., Filecoin, Arweave]
• This role will focus on growing foundational content [e.g., blog, website copy] and exploring new content formats to land a compelling narrative around what Walrus is, what it unlocks, and why it's game-changing [e.g., case studies, infographics]
• The individual will develop the content strategy for Walrus’ audience, shape ideas for future narratives, and own the content calendar for coordination and execution
• The person will work closely with cross-functional teams, including product management, product marketing, growth, developer relations, comms, and other XFNs to develop content for Walrus and its products
• The person will play a key role in driving engagement across all of Sui’s owned and operated properties
• Translate Walrus’ mission, technology, and long-term vision into a cohesive content strategy
• Develop and refine messaging frameworks that articulate our POV on programmable storage and Walrus’ tie into the broader Mysten Labs vision to reimagine the internet
• Identify opportunities to connect Walrus with relevant macro narratives (e.g., data ownership)
• Lead editorial planning for Walrus content across blog, Twitter/X, Mirror, community updates, and occasional whitepapers
• Write and edit original content (or guide contractors/agencies to do so), including:
• Digestible explainers, Dev-focused deep dives, Ecosystem highlights, Strategic threads and thought leadership
• Collaborate with design and product teams to create visuals, diagrams, and multimedia storytelling assets
• Work with community and ecosystem teams to amplify narratives through partnerships, guest posts, and speaking opportunities
• Coordinate cross-platform campaigns and measure their performance for optimization
• Track the broader narrative landscape and identify real-world events that Walrus could have “fixed”, turning them into weekly storytelling opportunities