Senior Copywriter, SharkNinja
Beauty
+ stock purchase options
3+ days a week in office
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
+ stock purchase options
3+ days a week in office
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- Positive Attitude: A positive, nothing-is-impossible mindset that thrives in a dynamic and fast-paced environment
- Entrepreneurial Spirit: Ability to take ownership of projects and drive them to completion in a highly iterative and growth-focused environment
- Experience: 5+ years of experience working as a copywriter, preferably in a high-growth, innovative consumer products or tech-focused environment
- Educational Background: Bachelor’s degree in English, communications, linguistics, or a related field (Master’s degree is a plus)
- Tech-Savvy: Comfortable writing about technical products, with the ability to make complex matters easy to understand for non-technical audiences
- Attention to Detail: Strong attention to detail with the ability to multitask and manage multiple projects and deliverables under pressure
- Communication Skills: Excellent verbal and written communication skills, with the ability to present and justify copy choices in a clear and compelling manner
- Product Knowledge: Desire to become fully versed in Shark Beauty products and communicate their features with comprehensive understanding and clarity
- Time Management: Proven experience working under pressure to deliver high-quality output within tight deadlines
What the job involves
- As a Sr Copywriter, you’ll be joining our consumer-centric, product-led creative powerhouse
- We are consumer-centric in the way we dig for insights and iterate to discover the best way to bring a story to life
- We are product-led in the way we tell stories
- Our products are the heroes
- We celebrate their innovation and functionality, ensuring that they are always at the heart of our storytelling efforts
- As the Sr Copywriter, you’ll work closely with creative, product, and marketing teams to develop clear, compelling, and effective content that drives consumer engagement and elevates the brand
- From product naming to writing scripts for videos and crafting copy for ads, you’ll bring creative ideas to life through words, helping to position Shark Beauty products as market leaders in innovation
- Concept Development: Develop concepts for new products, including writing manifestos, product names, campaign ideas, and establishing the voice and tone for new product categories
- Hands-On Product Experience: Get hands-on experience with the products you are tasked with bringing to life
- Understand the key features and benefits to craft authentic and consumer-centric copy
- Copy Creation: Craft engaging copy for digital ads, social media, retailer content, email marketing, and other touchpoints, ensuring brand voice consistency across all platforms
- Script Writing: Write scripts for social, retailer, and OTT videos, translating complex product features into relatable, consumer-friendly stories
- Cross-Functional Collaboration: Collaborate closely with Art Directors, designers, and project managers from project inception to completion
- Work with engineering, product development, and brand marketing teams to ensure copy accurately reflects product specifications and benefits
- Consumer Insights: Study consumer insights data to uncover key insights that spark big creative ideas, ensuring messaging resonates with target audiences
- Brand Voice Stewardship: Establish and maintain the voice and tone for new product categories, ensuring all communication reflects the brand’s values and positioning
- Creative Problem-Solving: Bring strategic thinking and creative problem-solving to every project, delivering compelling copy under tight deadlines
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
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