Channel Marketing Manager, SourceDay
+ Equity
Supply chain management platform
Posted today
Supply chain management platform
21-100 employees
Posted today
+ Equity
21-100 employees
Company mission
SourceDay's mission is to rebuild trust between manufacturers, distributors, direct-to-consumer businesses, and their suppliers.
Role
Who you are
- 5+ years of B2B marketing experience, including 2+ years focused on partner or channel marketing
- Experience with ERP ecosystems (Epicor, Infor, NetSuite, etc.) or SaaS supply chain/operations solutions is a strong plus
- Proven track record of building and scaling co-branded demand generation programs
- Strong writing, presentation deck creation, communication, and presentation skills
- Highly collaborative, with the ability to influence cross-functional teams and partners
- Proficiency with Marketo, Salesforce, and digital marketing tools
- Comfortable working in a fast-paced, dynamic, and data-driven startup environment
What the job involves
- The Channel Marketing Manager will develop, execute, and optimize marketing programs that drive demand generation and pipeline growth through SourceDay’s strategic channel partners (e.g. , ERP platforms like Epicor, Infor, and value-added resellers in those ERP ecosystems)
- This individual will be a strategic thinker with deep B2B marketing experience, exceptional partner engagement skills, and a proven track record of building scalable programs that increase partner-sourced leads and revenue
- Develop and implement marketing campaigns tailored to key channel partners to increase brand awareness and engagement with field teams across our strategic partners. These campaigns will create ongoing touch points to ensure SourceDay stays top of mind with partner field teams in ways that generate channel sales opportunities and revenue
- Collaborate with ERP and VAR partner teams to plan and execute a consistent calendar of joint marketing initiatives, such as webinars, field training, content development, in person and virtual events, organic social media and email campaigns
- Own the creation and delivery of partner newsletters, program updates, presentation decks, product news, and promotional toolkits to maintain alignment and engagement with partner teams
- Work closely with SourceDay’s partner team to ensure marketing programs align with our revenue targets and partner success metrics
- Track campaign performance, lead flow, and pipeline contribution. Analyze partner program ROI and use insights to optimize marketing efforts
- Coordinate logistics, messaging, speaking opportunities, and partner participation in industry events, regional user groups, partner summits, and virtual webinars
- Ensure messaging and visual branding are consistent across partner-facing assets and campaigns
Our take
SourceDay provides companies with supply chain management software which automates communication between buyers and suppliers and integrates with any ERP (enterprise resource planning) system.
Founded in 2013 and already well established, SourceDay’s growth predates the current supply chain crunch, which is feeling the effects of growing demand, labor shortages, and geopolitical issues.
That being said, the fact that the company has completed a number of major funding rounds since 2020 highlights that it’s in a strong position to capitalise on a turbulent market. The company is now eyeing a period of rapid growth, partnering with companies like cloud-based Accounts Payable solution Medius to accelerate supply chain management operations.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Feb 2022
$31.5m
SERIES C
Apr 2020
$12.5m
SERIES B
Total funding: $54.8m
Company HQ
The Arboretum At Great Hills, Austin, TX
Leadership
Tom Kieley
(Co-Founder & Member of the Board of Directors)Previously worked as Global Account Manager at Actian Corporation, and was Enterprise Channel Manager at Assure Software. Also co-founded RightGift.com.
Clint McRee
(Co-Founder)Previously worked as an Account Executive at Appirio, and as Major Account Manager at Rally Software.
Salary benchmarks
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