Product Marketer, Radius Agent

• This position is ideal for a self-starter with tech startup experience and a proven ability to measure and communicate product success
• 4-5 years in product marketing within a tech startup, with direct experience in end-to-end product launches
• Proficiency with design tools Figma and Canva
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Effective communicator with a talent for translating complex product features into clear, persuasive messaging
• Proven track record of successful product launches, managing the process from ideation to client engagement and adoption
• Strong analytical skills for assessing product success and setting data-driven strategies
• Excellent project management skills with the ability to prioritize, manage timelines, and meet deadlines
• Exceptional written and verbal communication skills
• If you're passionate about driving product growth and adoption in the real estate tech industry and want to be part of a dynamic, rapidly growing company, we encourage you to apply for this exciting Product Marketer opportunity at Radius

Desirable

• Radius Agent is a fast-growing platform empowering real estate agents with tools and resources to grow their businesses
• We’re looking for an experienced Product Marketer to drive product adoption and retention, manage end-to-end product launches, and communicate product value to our users
• As a Product Marketer, you will play a key role in managing and launching products from ideation through adoption
• You will collaborate with product, design, and sales teams to create and implement strategic marketing initiatives, engage clients, and meet subscription revenue targets
• Product Launch Management: Own the entire go-to-market process for product launches, from ideation to post-launch adoption. Define product positioning, develop messaging, and coordinate with cross-functional teams to ensure successful launches
• Customer Insights & Segmentation: Conduct in-depth market research to understand user needs, preferences, and behaviors, using insights to refine product messaging
• Positioning & Messaging: Create clear, compelling positioning and messaging that differentiates Radius Agent’s products in the marketplace and resonates with target audiences
• Content Development: Produce high-impact content (product videos, demos, email campaigns, etc.) using Figma and Canva to drive product awareness, engagement, and adoption
• Sales & Client Collaboration: Work with sales teams to create training materials, collateral, and sales tools. Regularly interface with clients to ensure seamless product onboarding and adoption
• Cross-Functional Collaboration: Partner with product, design, and customer success teams to maintain a consistent brand and product experience across all touchpoints. Collaborate closely with designers for cohesive design and brand alignment
• Success Metrics & Analytics: Track and measure product performance using data-driven metrics. Analyze product adoption, usage rates, and feedback to recommend strategic optimizations
• Documentation & Reporting: Maintain up-to-date product documentation, including go-to-market strategies, client feedback, and performance analytics, to drive continuous improvement
• Shape our product marketing strategy and make a meaningful impact on the company’s growth
• Work alongside a team that values creativity, integrity, and collaboration