Demand Generation Lead, Risk Ledger

• 10+ years’ commercial experience in B2B SaaS Demand Generation, ideally mid-market to enterprise covering UKI, Nordics and US markets
• A track record of delivering pipeline growth and improving conversion at scale
• Knowledge of Paid Channels - you will not be managing directly, but you will be overseeing
• Clear and confident communication skills - not just within the Marketing team but to the wider GTM function
• A commercial mindset; you own the funnel and know how to move buyers through it
• Data skills and be highly analytical. You can not only report numbers, but you have a depth of understanding on how they inform your decisions
• Experience working in a startup or scale-up environment where things are fast paced
• Nice to Have:

Desirable

• Reporting into the Head of Marketing, this role will take full ownership of all demand generation and funnel optimisation efforts. You will be responsible for ensuring predictable pipeline growth across the multiple regions by building and executing high performing industry-focused campaigns across all channels
• You’ll partner closely with Content, Field Marketing, Sales and RevOps to help deliver pipeline and revenue goals
• You’ll also lead the charge in turning engagement into genuine sales readiness leveraging key intent signals. You'll track performance across all demand generation campaigns and channels (in partnership with our Demand Generation Manager) on a weekly basis
• We’re looking for someone who can take what’s working and scale it - quickly and confidently
• Risk Ledger’s demand generation strategy and execution for new business and expansion, with clear accountability for pipeline and revenue targets across UKI (and potentially supporting the US too)
• Lead as the senior campaign owner across the business, partnering cross-functionally with SalesMarketing to run focused, targeted campaigns that engage and convert our ICP accounts
• Intent-triggered campaigns based on engagement and key intent signals
• Multi-touch nurture journeys across email, paid retargeting, direct mail and targeted events (in partnership with Field)
• Conduct regular reporting on campaign performance and demand generation ROI, helping us make informed decisions
• Work on our audience segmentation strategy (tiering, industry, persona) in partnership with RevOps
• Manage our Demand Generation Manager, fostering development and ensuring high performance
• Advise on and surface any pipeline-generation opportunities in quarter, and any pivots we need to make with our budget
• What Success Looks Like:
• Conversion rates that improve quarter on quarter across key funnel stages, particularly lead → demo → SAO → opportunity
• Increased pipeline generation and influence from targeted campaigns, nurture and retargeting
• Strong alignment between Marketing, SDRs, AEs, and RevOps
• Continuing to build upon the Demand Gen playbook that continues to optimise campaigns that are working, and leverages intent data and automation
• Greater visibility into funnel performance, campaign effectiveness, and pipeline impact