Senior Digital Marketing Manager, OwnBackup
3+ days a week in office (Englewood Cliffs, NJ)
Data protection platform
Open for applications
Data protection platform
1001+ employees
Open for applications
3+ days a week in office (Englewood Cliffs, NJ)
1001+ employees
Company mission
To help create a more secure and stress-free cloud-based experience for businesses.
Role
Who you are
- 5+ years digital marketing experience within a fast-paced B2B space
- A growth mindset – always making improvements, trying new things, rolling with changes, and a can-do attitude
- Demonstrated experience in a fast-paced, global environment. Able to effectively manage competing priorities; think and act proactively, and creatively solve problems
- Demonstrated strong B2B digital experience
- Highly organized with the ability to manage multiple projects simultaneously and meet tight deadlines
- Data, analytics and ROI are at the core of every digital strategy you build
- Proven success managing multi-channel digital campaign strategy, execution and optimization strategies
- Basic knowledge of performance marketing channels: Paid Search, Paid Social, Display, Email, SEO
- Proficient in excel, web analytics and conversion tools i.e., Google Analytics, Looker Studio, Salesforce, Optimizely and key social media platforms, including LinkedIn
- Experience with sophisticated advertising platforms i.e., Metadata.io, Terminus or 6Sense a plus
What the job involves
- We are looking for a Senior Digital Marketing Manager to partner with a cross-functional marketing team to support the execution and optimization of full-funnel marketing programs
- You will be responsible for driving awareness, engagement and conversions through a variety of digital campaigns, with the ultimate focus on pipeline
- You should have a strong grasp of current marketing tools, trends and strategies to manage and optimize marketing digital execution
- The ideal candidate is both analytical and creative, has strong organization skills, is an excellent collaborator and communicator and takes their work seriously but not themselves
- Oversee the tracking, analysis, and optimization of our website in order to drive growth for the business
- Plan and execute A/B tests to optimize website elements, such as headlines, images, and call-to-action buttons, to improve conversion rates
- Gather actionable insights from large data-sets and testing results
- Drive the strategy and build multiple evergreen nurture tracks for different lifecycle stages, personas and ecosystems
- Optimize landing pages to improve conversion rates and user experience
- Analyze the conversion funnel to identify and eliminate barriers to conversion
- Provide strategic, audience-centric recommendations for improving website performance
- Optimize marketing campaigns (e.g., email, social media ads, PPC) to improve conversion rates
- Collaborate cross-functionally with marketing and sales teams to build and execute a digital plan to hit aggressive monthly & quarterly MQL and pipeline goals
- Partner with our Paid advertising and SEO agency on the development of keyword lists, ad copy, creative, asset optimization and reporting for campaigns
- Monitor and report on digital performance and optimize channels, budget, creative, assets, content and other campaign components for conversion goals
- Design and build a testing and optimization roadmap in partnership with Creative, Demand, and Product to ensure conversion optimization from our key target audiences
- Evaluate the competitive landscape and identify opportunities to win across digital channels
- Measure and report on campaign and channel performance and manage stakeholder communication
Our take
The trend towards companies embracing cloud-based services has only exaggerated over the past few years, and now demand is higher than ever for complementary support services like data backup and recovery. OwnBackup is offering precisely this to a market-leading standard, principally to Salesforce customers.
Achieving Unicorn status in 2021, OwnBackup embarked on a series of strategic acquisitions; including Nimmetry, which facilitated expansion into the Indian market; and Merlinx, which added elite data security talent to OwnBackup’s team. With Salesforce commanding a giant share of the SaaS cloud market, the company has locked in to lucrative and expanding market, attracting a well-financed and growing customer base.
OwnBackup has made strides to maintain pole position in the market, such as expanding its leadership team and releasing complimentary offerings to its product suite. The company has not, however, been immune to the larger economy at play, highlighted by cuts to the workforce in 2022. Despite this, the company's strong history of success bodes well for its operations into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Aug 2021
$240m
SERIES E
Jan 2021
$167.5m
SERIES D
Total funding: $507.3m
Company benefits
- Medical, dental and vision coverage
- 401(k) savings plan with an employer match of up to 4%
- Unlimited PTO policy
- Stock option grants
- Award-winning onboarding program
- Learning and development platform
- Inclusive, collaborative environment
- At our New Jersey headquarters, perks include a free shuttle service to and from NYC, catered lunches, and an in-office fitness center
Company values
- We take our work seriously but not ourselves.
- Culture is as important as results.
- We care about everything we do .
- We build trust through transparency.
- We’re always driving forward.
Company HQ
Englewood Cliffs, NJ
Articles
Leadership
Ariel Berkman
(Co-founder)Having studied at the University of Illinois, they co-founded Recover Information Technologies, where they spent almost 9 years.
Sam Gutmann
(CEO, not founder)They founded Intronis in 2003 and served as CEO for 7 years. They later became Managing Director at Golden Seeds, and CIO at BassTech International.
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