Integrated Campaigns Lead, Coalition
Security
CA$115.2-160k
Salary dependent on location
Cyber insurance and security for businesses
Open for applications
Cyber insurance and security for businesses
501-1000 employees
Open for applications
CA$115.2-160k
Salary dependent on location
501-1000 employees
Company mission
To protect the unprotected from technology failures and cyber-attacks, helping manage risk online so they can focus on growth.
Role
Who you are
- The ideal candidate is equal parts left and right brained, operating with empathy and understanding for our audiences while staying focused on driving business outcomes
- 8-10+ years in Digital Marketing, Demand, Integrated Campaigns ABM or Field Marketing - ideally having experienced scale at a growing company marketing to a tech audience
- Familiarity with direct and indirect go-to-markets - including working with Channel Sales and MSPs
- Comfort with multiple GTM channels, audiences and motions with hands-on expertise in digital distribution and paid channels (includes SEM, display, paid social, and experimenting with media placements and podcast sponsorships)
- You have owned a budget as well as the outcomes against that budget and a regular reporting cadence around it
- Are comfortable building with AI and familiar with AEO/AI discoverability
- Experience rallying cross-functional groups and good Project Management principles
What the job involves
- As Coalition’s Integrated Campaign leader for our Security go-to-market, you will lead inbound strategy and operate as a bridge between PMM and Sales to design and execute on Security campaigns that allow us to reach our growth goals
- This is a highly visible, cross-functional role, partnering across the team to refine our ICP and build the customer journey and scale our digital channels to reach our security audiences, while playing an active role in shaping brand awareness campaigns that change the way that the market thinks about the evolution of thread management and response
- Developing and operationalizing a calendar of campaigns for our Security business that targets our key audiences with alignment from Product Marketing, Content and Sales
- Leading our security audience customer journeys, being the voice of what is going to drive impact and weighing in on segmentation and how we rally the team to reach them more effectively
- Ensuring our digital channels are set up and optimized to hit our inbound goals while balancing brand awareness and top of funnel targeting strategy, making sure we’re maximized for immediate impact and long-term reach while rightsizing investment
- Partnering with our Channel Sales and Field Marketing teams to accelerating our Field and Events strategy with better campaign integration
- Working with analytics and data teams to stand up campaign dashboards to ensure there is greater visibility and alignment on channel performance and campaign progress against goals
- Folding experimentation into campaigns, testing messaging and creative to establish new baselines for audience insights and engagement that the entire team can leverage
Application process
- Vacancy Status: This posting is for an existing vacancy
- Application Updates: Consistent with our commitment to transparency, if you are interviewed for this role, we will provide a status update on your application within 45 days of your final interview
Our take
The cybersecurity industry has been going through a record-breaking period of investment. This trend has emerged as more companies move to cloud-based networks following the increase of out-of-office work, thus increasing the risk of cyber attacks. However, many cutting-edge cyber defences are too expensive for many companies.
Coalition’s joint offering of cyber security tools, a risk management platform, and cyber insurance allows companies to manage the ever-present risk of cyber threats.
The company has made a strong start since its 2017 launch, raising more than $800 million in funding. There are a number of other fast-growth startups in the cybersecurity space, including Wiz and Orca Security, but Coalition’s shrewd insurance-based model is what sets it apart from the competition. The company has set out on a path toward global expansion, branching out from the US and Canadian markets to bring its solutions to the UK, whilst also acquiring smaller competitors like JUMBO.
Steph
Company Specialist at Welcome to the Jungle
Insights
100% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2022
$250m
SERIES F
Sep 2021
$205m
SERIES E
Total funding: $770m
Company benefits
- Paid parental leave
- 401k plan
- Stock option plan
- Open vacation days
- Flexible working hours
- Work from home opportunities
- Health insurance
Company HQ
Financial District, San Francisco, CA
Leadership
Joshua Motta
(Co-Founder & CEO)After studying at the University of Chicago, Joshua worked at Goldman Sachs for a year before moving to Private Equity at Francisco Partners, and working as an IGNIA Partners Investor. He left his role at Cloudflare to co-found Coalition in March 2017.
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