Head of B2B Marketing, Pathstream
$160-250k
OTE
$150-220k
BASE
Salary range varies depending on location
More information about location
Web-based platform for teaching tech skills
Open for applications
Web-based platform for teaching tech skills
101-200 employees
Open for applications
$160-250k
OTE
$150-220k
BASE
Salary range varies depending on location
More information about location
101-200 employees
Company mission
To change the future of careers.
Role
Who you are
- Excited about developing the potential of frontline workers
- Experienced B2B marketer with at least 10+ years of relevant experience ideally in selling an early-stage product to Fortune 500 companies
- Strategic thinker with sufficient experience across a range of marketing domains so as to be able to flex as the situation demands
- Incredible storyteller who can flex between creating compelling business ROI case studies and crafting moving stories of users whose lives have been impacted by Pathstream
- Experience with leading marketing teams but not afraid to dive in and get hands dirty where needed, especially in the early days
- Data savvy, slideware proficient and experienced with a range of systems used by our teams (Hubspot, etc..)
What the job involves
- This is a full-time exempt role reporting to the CEO
- As Pathstream expands its work with Fortune 500 companies, we are seeking a Head of B2B Marketing to spearhead the development and execution of a comprehensive B2B marketing strategy that generates demand and drives acquisition and engagement across all of our target B2B industries
- This role requires close collaboration with our Revenue team to find ways to accelerate the sales cycle and deepen engagement across multiple personas
- Our B2B marketing function is still in the early stages of development, and you will be working to take it to the next level
- You will be expected to come in, assess what we have in place today, and begin to suggest changes that could make a meaningful difference in our company’s ability to land new customers
- Developing and implementing a strategy to generate awareness for Pathstream amongst our target buyers in key industries and support the growth of our sales funnel. This could include:
- Building out Pathstream’s web presence and social media
- Developing and executing paid media and advertising campaigns that grow our MQLs and convert them to SQLs
- Supporting Sales in optimizing conference participation
- Developing and managing new co-marketing and channel partnerships
- Figuring out our earned media and PR strategy
- Creating compelling case studies and stories that showcase the business and human impact of Pathstream
- Optimizing and building a B2B marketing team
- Managing an existing team of employees and contractors, and growing the team over time
- Developing and managing agency relationships, where needed
Our take
Applicant Tracking Systems are frequently used by companies to filter out resumes that do not include essential skills. However, University degrees often focus on generalized skill sets as opposed to career-critical skills, resulting in many strong candidates slipping through the cracks.
Pathstream builds optimized digital skill programs for job seekers by partnering with companies and educational institutions, with programs designed in collaboration with companies including Salesforce, Facebook and Tableau. The startup's aim is to deliver courses in career-critical skill sets to ensure applicants have all the necessary skills relevant to their career path.
Pathstream believes that degrees in the US still focus too much on qualifications in antiquated skill sets. It does not want to replace educational institutes, but partner with them to teach platform-centric and industry-critical skill sets. Strong funding and a good initial reach will support this aim moving forward.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-9% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2023
$38.8m
LATE VC
Aug 2019
$12m
SERIES A
Total funding: $51.8m
Company benefits
- Disability, life insurance
- Flexible spending accounts
- Flexible vacation
- Commuter benefits
- 401(k)
- Team Activities
- Work from home opportunities
- Health insurance
Company values
- Collaboration
- Diversity
- Empathy
- Equity
- Innovation
- Trustworthiness
Company HQ
Union Square, San Francisco, CA
Articles
Leadership
Eleanor Cooper
(Co-Founder & CEO)Worked at Morgan Stanley as an Investment Banking Analyst. Was a Private Equity Investment Associate at Energy Capital Partner, and New Venture Lead at Entangled Ventures.
Lauren Pizer
(Co-Founder & SVP of Learning Experience)Was a Special Projects Associate at Explore Schools, Teaching Team Member at Hasso Plattner Institute of Design, and Director of Student Experience at MissionU. Was also Case Team Leader at Entangled Ventures.
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