Marketing Ops Specialist, EventMobi
CA$51-60k
+ Stock Options
More information about location
Event management software
Posted today
Event management software
21-100 employees
Posted today
CA$51-60k
+ Stock Options
More information about location
21-100 employees
Company mission
To help customers create incredible even experiences.
Role
Who you are
- Do you thrive at the intersection of data, systems, and strategy, and know what it takes to manage a marketing automation engine?
- If you're looking to make a lasting impact and drive meaningful change while working with exceptional people, we can’t wait to hear from you
- 5+ years of experience in marketing operations using Hubspot
- Automation expertise: You live and breathe workflows, automation, and segmentation
- Strong command of marketing tools (Gong, GA4, Google Ads, GSC, Semrush, etc.)
- Experience with AI tools: Clay, ChatGPT, Copy.ai, n8n, Lindy
- Experience with B2B SaaS and understanding of the modern GTM tech stack
- Highly analytical mindset with a strong ability to interpret data and drive decisions
- Comfortable working autonomously and proactively identifying opportunities
- Strong collaborator with great communication skills—you know how to turn data into action
- You have a safe, comfortable, and ergonomic workspace, and working environment - a private and quiet workspace is a vital requirement for doing your best work!
- You have a reliable internet connection capable of participating in video calls, with at least 50 Mbps speed and pings under 20ms
What the job involves
- As EventMobi’s Marketing Operations Specialist, you will own and optimize our automation programs
- You’ll be the go-to expert for HubSpot and marketing automation, driving campaign set-up, performance tracking, lead assignment, lead attribution, and maintaining data hygiene
- Reporting to the Director of Demand Generation, this role is ideal for an individual who excels at the intersection of data, systems, and strategy
- You will thrive in this role if you are data-driven, customer-obsessed, and love working collaboratively
- Autonomy to you doesn’t mean hiding behind your dashboards and executing, but working closely with sales and marketing leadership to create impact
- You'll have the autonomy to experiment with the latest technology and shape and guide our marketing automation strategy and execution
- Your work's output is clear and measurable, and you will see real-time results from your strategies, driving operational efficiency and building workflow automations
- On your first day, you will find an incredibly caring, collaborative, and supportive team—a team that is growth-minded, works hard, and is focused on driving results
- Automation Engineering: Build and optimize complex workflows powered by AI, nurture sequences, lead routing automations, lead scoring, and data hygiene
- Data Hygiene and Augmentation: Build automations to track data cleanliness, reduce sales team workload, and enhance data quality using Zoominfo or AI tools like Clay, Lindsay
- Tool Integrations: Connect HubSpot with other platforms (Clay, Lindy, Outreach, Gong, G2, Champion, Hindsight, GA4, Google Ads, LinkedIn Ads, and more) to create a unified sales and marketing stack
- Analytics & Reporting: Create dashboards and reports to track funnel performance, CAC, attribution, and conversion metrics
- Campaign Set-up: Partner with the Demand Gen team to set up and manage multi-channel campaigns from end to end
- Channel Performance Analysis: Utilize tools such as GA4, GSC, Google Ads, LinkedIn Ads, Semrush, Capterra, and G2 to derive actionable insights
- Cross-functional Collaboration: Work closely with Demand Gen, product marketing, and sales to ensure seamless data handoffs, effective feedback loops, and strategic alignment
Our take
EventMobi is a leading events management platform that has established itself as a powerhouse in the industry with a csuite of features designed to elevate every aspect of event planning and execution. The platform offers everything from advanced analytics and networking tools to hybrid streaming, live translation, and professional event production services, making it a go-to sofor businesses worldwide.
In particular, EventMobi's streaming and live video translation tools have proven especially useful was the events industry shifted to virtual and hybrid formats in recent years. While other startups have emerged to cater to this new demand, EventMobi's extensive range of services gives it a distinct advantage over competitors with more limited offerings. The company is consistently evolving, too, which will continue to prove a savvy and lucrative approach as the world of professional events develops.
With millions of users and high-profile clients like Visa, Yale, and the Canadian Medical Association, EventMobi has built a strong foundation for continued success. With this substantial base and an ever-growing tool suite including innovative new features like gamification, it is on firm ground to continue as a leading market player.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Company HQ
Downtown Yonge East, Toronto, ON
Leadership
Bob Vaez
(CEO)Previously founded BabelTech Electronics, before moving on to hold various Product Engineer roles at AMD and Nvidia.
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