Lifecycle Marketing Manager, Spring Health
Campaigns
$93.5-117.9k
More information about location
2-3 days a week in office
Personalised mental healthcare
Open for applications
Personalised mental healthcare
1001+ employees
Open for applications
$93.5-117.9k
More information about location
2-3 days a week in office
1001+ employees
Company mission
To eliminate every barrier to mental health.
Role
Who you are
- This role is ideal for a lifecycle marketer who is strong at execution, curious about data, and energized by turning complex member journeys into clear, compelling communications
- 3–5+ years of experience in lifecycle, CRM, or growth marketing with a track record of executing multi-channel campaigns end-to-end
- Hands-on experience with lifecycle platforms such as Iterable, Braze, Customer.io, HubSpot, or SFMC
- Solid understanding of segmentation, personalization, and behavioral trigger logic in campaign builds
- Strong operational skills, comfortable managing multiple campaigns simultaneously with attention to detail and process discipline
- Comfortable working with data: pulling reports, interpreting performance metrics, and translating findings into clear recommendations
- Collaborative, communicative, and proactive, you close the loop, flag risks early, and don't wait to be asked
- Genuine care for member wellbeing and helping people get real value from a platform over time
- Experience in B2B SaaS, PLG, or B2B2C environments preferred
- Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply
What the job involves
- Spring Health is hiring a Lifecycle Marketing Manager, Campaigns to execute and optimize the seasonal campaigns, education programs, and adoption initiatives that drive member engagement across our B2B2C experience
- This role is responsible for the hands-on execution and continuous improvement of campaign programs, translating strategy into high-quality, measurable lifecycle touchpoints
- You will work within established frameworks while contributing your own ideas, bringing rigor, creativity, and speed to campaigns that directly impact member wellbeing
- This is a full time position on our team reporting to the Director, Lifecycle Marketing
- Own end-to-end execution of seasonal and thematic campaigns (e.g., mental health awareness moments, benefit year cycles, employer-benefit timelines), managing build, QA, scheduling, and deployment across channels
- Build and maintain email, push, and in-app communications for educational nurtures, newsletters, and care-modality spotlights, applying segmentation and personalization logic as directed
- Execute behavior-based and trigger-driven programs designed to increase feature activation, modality adoption, and repeat engagement, working within workflow architectures established by the Lead
- Monitor adoption programs for performance trends and surface optimization opportunities, flagging insights and recommending adjustments based on data
- Execute A/B and multivariate tests on messaging, subject lines, send timing, and segmentation within an experimentation roadmap; document results and contribute to learning synthesis
- Maintain campaign documentation, templates, and QA checklists that support consistent, high-quality launches across the team
- Ensure all outbound communications pass thorough QA for segmentation accuracy, personalization correctness, link validity, and deliverability
- Track and report on campaign KPIs including open rates, click rates, feature activation, educational content engagement, and downstream care outcomes
- Own post-campaign wrap-ups that capture results, learnings, and recommendations for future programs
- What success looks like in this role:
- Seasonal and thematic campaigns launch on time, on brand, and with measurable lifts in engagement and feature awareness
- Adoption programs are healthy, well-maintained, and continuously optimized based on performance data
- Experiments are well-executed with clear documentation, and results are synthesized into actionable learnings
- Cross-functional partners find this role reliable, communicative, and easy to work with
- Campaign quality in messaging, segmentation, and personalization, consistently meets a high bar with minimal errors post-QA
Our take
Large companies often provide employees with mental health services, but small businesses find it challenging to offer similar support. Additionally, existing support systems are usually generalised, failing to deliver the personalised mental healthcare that individuals need. To address this gap, Spring Health has developed AI-driven tools for employers to create tailored mental wellness plans for their employees, including treatment options, daily routines, and medication plans based on individual data.
Spring Health has recently expanded its services to the family and pediatric space through the acquisition of Weldon, offering mental wellness guidance to parents. This expansion includes chats with therapists, social workers, and parenting coaches, as well as group support with other parents and access to educational content. By focusing on personalised care, Spring Health aims to enhance mental wellness support for families alongside its existing employee services.
The behavioural health market is projected to grow to $242B by 2027. While many solutions prioritise fast access to therapy or meditation, Spring Health differentiates itself by emphasising the right type of care for each individual. With substantial funding raised, Spring Health is well-positioned to continue its innovative approach to mental health services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
77% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2024
$100m
SERIES E
Apr 2023
$71m
LATE VC
Total funding: $465.1m
Company benefits
- Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
- 10 allocated sick days per year
- Flexible paid time off in addition to 12 paid holidays throughout the year
- Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management
- Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge
- 4-4.5 months of fully paid parental leave
- Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
- Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively
- On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
- Employer sponsored 401(k) match of up to 2% after 90 days of employment
- Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
- Focus Fridays: no meetings, no distractions, just time for you to get work done
- Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members
- Up to $1,000 Professional Development Reimbursement per calendar year
- $200 per year donation matching to support your favorite causes
Company HQ
Flatiron District, New York, NY
Leadership
Adam Chekroud
(Co-Founder & President)Previously President of The Oxford Guild Business Society for 2 years and Researcher at FMRIB Centre - University of Oxford for 1 year.
April Koh
(Co-Founder & CEO)Previously Chief Product Officer & Co-Founder at Spylight for 1 year. Also worked in the Product Management Department at Shazam for 5 months.
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