Web Growth Lead, Conveo AI

• Proven experience owning a B2B website and driving measurable growth (SEO + CRO)
• Strong copy instincts and messaging clarity (you can write and edit)
• Strong analytical instincts: you know what to measure, and what matters
• Comfort running experiments and prioritizing ruthlessly
• Ability to collaborate with design, marketing, product, and engineering
• High agency: you don’t wait for tasks, you create the roadmap
• Hands-on with Webflow / Framer / headless CMS setups
• Experience with AI-search/GEO tactics
• Comfort writing landing pages and high-intent vertical pages
• Experience building programmatic SEO systems
• Experience with technical SEO and structured data
• Treats the website like a product
• Obsessed with clarity, conversion, and compounding growth
• Fast-moving and pragmatic ships weekly, not quarterly
• High standards, low ego
• Loves systems, templates, and leverage
• Comfortable being wrong, iterating, and improving publicly
• Experience in AI/B2B SaaS environments

Desirable

• As our Website Owner, you will own the most important surface area of our growth: conveo.ai
• Not “maintain the website.”
• Not “publish blog posts.”
• You will run the website as a conversion engine and a compounding distribution asset, improving:
• Messaging clarity
• Conversion rate
• SEO performance
• Navigation and structure
• Landing pages and vertical pages
• Speed and UX
• Lead capture and intent routing
• And how Conveo shows up in the new era of AI search (GEO: Generative Engine Optimization)
• Our current website is not good enough for the next phase of growth by a long shot
• This role exists because we need someone who wakes up thinking about how to make the site 2x better every quarter
• Own the website roadmap (always-on)
• You drive continuous improvement through themed sprints:
• Clear focus areas (e.g., “ICP clarity,” “vertical pages,” “demo conversion,” “SEO expansion”)
• Weekly or bi-weekly updates
• Measurable outcomes
• Constant iteration
• You don’t ship random tweaks. You run a system
• Improve conversion and clarity relentlessly
• You’ll identify what blocks conversion and remove it:
• Rewrite value propositions
• Restructure pages
• Sharpen CTAs
• Reduce friction
• Improve lead forms and routing
• Create high-performing landing pages
• Run A/B tests where it matters
• Your output isn’t “a redesign.” It’s higher intent → higher conversion
• Own SEO as a growth product
• You’ll build an SEO engine that compounds:
• Keyword + topic strategy
• Programmatic opportunities (where relevant)
• Internal linking and information architecture
• Content briefs that others can write and publish
• Technical SEO
• Structured data
• Performance reporting and prioritization
• You are not “the blog writer.”
• You are the person who makes SEO systematic and scalable
• Win in AI search (GEO)
• Search is changing. People don’t just Google they ask AI
• You will make Conveo show up in:
• AI overviews / generative search
• LLM-driven discovery
• High-intent conversational queries
• Recommendation-style results
• You’ll treat GEO as a core distribution channel: content structure, clarity, citations, schema, and “answer-ready” pages
• Be a multiplier, not a bottleneck
• Others should be able to ship content without you becoming the gatekeeper
• Your job is to:
• Set structure and standards
• Create templates and systems
• Maintain quality and consistency
• Enable the org to move fast
• And still keep the site coherent and sharp
• You own the website but you’re not the blocker
• Make it measurable and visible
• You build a reporting cadence:
• Traffic and source quality
• Conversion by page and funnel step
• SEO growth and wins
• Experiment results
• Funnel insights and next actions
• And you regularly share opportunities with the org