Web Growth Legend, Conveo AI

• Proven experience owning a B2B website and driving measurable growth (SEO + CRO)
• Strong copy instincts and messaging clarity (you can write and edit)
• Strong analytical instincts: you know what to measure, and what matters
• Comfort running experiments and prioritizing ruthlessly
• Ability to collaborate with design, marketing, product, and engineering
• High agency: you don’t wait for tasks, you create the roadmap
• Hands-on with Webflow / Framer / headless CMS setups
• Experience with AI-search/GEO tactics
• Comfort writing landing pages and high-intent vertical pages
• Experience building programmatic SEO systems
• Experience with technical SEO and structured data
• Mindset: Treats the website like a product; Obsessed with clarity, conversion, and compounding growth; Fast-moving and pragmatic ships weekly, not quarterly; High standards, low ego; Loves systems, templates, and leverage; Comfortable being wrong, iterating, and improving publicly;

Desirable

• As our Website Owner, you will own the most important surface area of our growth: conveo.ai. Not “maintain the website.” Not “publish blog posts.” You will run the website as a conversion engine and a compounding distribution asset, improving: messaging clarity; conversion rate; SEO performance; navigation and structure; landing pages and vertical pages; speed and UX; lead capture and intent routing; how Conveo shows up in the new era of AI search (GEO: Generative Engine Optimization)
• Our current website is not good enough for the next phase of growth by a long shot. This role exists because we need someone who wakes up thinking about how to make the site 2x better every quarter
• 1) Own the website roadmap (always-on). You drive continuous improvement through themed sprints: clear focus areas (e.g., “ICP clarity,” “vertical pages,” “demo conversion,” “SEO expansion”); weekly or bi-weekly updates; measurable outcomes; constant iteration; You don’t ship random tweaks. You run a system
• 2) Improve conversion and clarity relentlessly. You’ll identify what blocks conversion and remove it: rewrite value propositions; restructure pages; sharpen CTAs; reduce friction; improve lead forms and routing; create high-performing landing pages; run A/B tests where it matters; Your output isn’t “a redesign.” It’s higher intent → higher conversion
• 3) Own SEO as a growth product. You’ll build an SEO engine that compounds: keyword + topic strategy; programmatic opportunities (where relevant); internal linking and information architecture; content briefs that others can write and publish; technical SEO; structured data; performance reporting and prioritization; You are not “the blog writer.”; You are the person who makes SEO systematic and scalable
• 4) Win in AI search (GEO). Search is changing. People don’t just Google they ask AI. You will make Conveo show up in: AI overviews / generative search; LLM-driven discovery; high-intent conversational queries; recommendation-style results; You’ll treat GEO as a core distribution channel: content structure, clarity, citations, schema, and “answer-ready” pages
• 5) Be a multiplier, not a bottleneck. Others should be able to ship content without you becoming the gatekeeper. Your job is to: set structure and standards; create templates and systems; maintain quality and consistency; enable the org to move fast; and still keep the site coherent and sharp; You own the website but you’re not the blocker
• 6) Make it measurable and visible. You build a reporting cadence: traffic and source quality; conversion by page and funnel step; SEO growth and wins; experiment results; funnel insights and next actions; And you regularly share opportunities with the org
• What success looks like: Website conversion rate increases significantly (and stays up); Messaging becomes clearer fewer confused prospects, more qualified demos; SEO becomes a predictable growth channel; High-intent landing pages exist for key ICPs / verticals / use cases; The website becomes a stronger “silent salesperson” for Conveo; Internal stakeholders say: “The site finally matches the ambition and product quality.”; Conveo consistently shows up for important searches including AI-driven discovery; Website work ships continuously without drama, bottlenecks, or chaos