Digital Marketing Manager, Totara Learning
Talent development software so people can do their best work
Be an early applicant
Talent development software so people can do their best work
201-500 employees
Be an early applicant
201-500 employees
Company mission
To make flexible solutions that adapt to an organisation's unique needs over time.
Role
Who you are
- 4-6 years of proven experience creating & optimizing digital marketing campaigns in Google Ads and LinkedIn to drive pipeline growth
- Must have digital media buying experience including paid social and targeted Google Ads
- Wordpress experience
- Hubspot experience
- SEO experience
- Google Tag Manager and Google Analytics experience
- Data analysis using various platforms
- Go-getter personality
- Strong project management skills
- Enjoys working with cross-functional Global teams
What the job involves
- To help us continue our growth, we’re seeking an experienced Digital Marketing Manager to support our digital marketing efforts across the globe
- As the Digital Marketing Manager, you will create and optimize PPC campaigns, help lead our SEO efforts, and drive key projects forward across the team
- This role will support our global partner network and the US Public Sector direct sales team, and will report directly to the Global Head of Marketing
- Manage multi-channel digital marketing campaigns to support lead generation, including media buying, A/B testing, and optimization
- Collaborate with leadership, Sales, and Community teams to align marketing strategies with business objectives to support Totara’s global partner network and the US Public Sector direct sales channel
- Launch and manage marketing campaigns across digital advertising, social media, email, content marketing, events, and webinars
- Create and manage landing pages hosted in HubSpot using best practices to increase conversion rate
- Serve as the liaison between Totara and 3rd party industry partnerships & analysts to help drive webinar registration, content lead generation, and community signups
- Help manage Totara’s global website including CMS updates, bug reporting, SEO optimization, and conversion rate optimization
- Provide recommendations for targeted demand generation campaigns to drive partner and US Public Sector pipeline growth
- Track campaign performance, key metrics, and ROI across channels such as paid media, Google Analytics, SEMrush, and Hubspot
- Partner with the Sales Team to optimize conversion rates throughout the sales funnel, from lead to MQL, SQL, opportunity, and close
- Work with Marketing Operations to optimize strategies to enhance lead qualification processes and increase the efficiency of pipeline progression
- Manage and setup conversion tracking using Google Analytics and Google Tag Manager
Salary benchmarks
Our take
Managing the upskilling processes, engagement levels, and performance insights of employees is essential to successfully scale a workforce, with various platforms existing to tackle each individual problem. However, the siloed nature of these platforms makes for a convoluted process that prevents a holistic understanding of workforce management, presenting a demand for a more unified solution.
Totara provides an all-in-one software platform for L&D, providing solutions for enterprises across desktop software, mobile applications, product extensions and integrations, and cloud applications. The platform is split into three interconnected toolsets - TotaraLearn for learning management and upskilling, TotaraEngage for uniting collaborative workforces, and TotaraPerform for the analysis, management, and actionable insights.
Despite strong competition in the L&D space, Totara continues to stand out by recognizing how deeply connected education, engagement, and productivity really are. The platform's new AI features, including OpenAI-powered content support, help teams learn smarter and collaborate effectively. With over 20M users in 140 countries and a major investment from growth equity firm Ternzing in late 2023, Totara is in a good position to keep innovating and leading the charge in workforce development.
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Company HQ
City of London, London, UK
Leadership
Dave Cruickshank
(CEO)Previously spent over 9 years at ATCORE Technology as the CCO and CEO. They also spent almost 6 years at Concise as a Managing partner, 3 years at Yotel as an Acquisition and Development Director and 2 years at British Airways as the Head of eCommerce.
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