Product Marketing Lead, Moloco
Supply
$147-220k
Machine learning-powered performance advertising solutions.
Be an early applicant
Machine learning-powered performance advertising solutions.
501-1000 employees
Be an early applicant
$147-220k
501-1000 employees
Company mission
To be the scaling engine for the internet economy.
Role
Who you are
- 10+ years of experience in marketing or go-to-market roles, with at least 3 years in the mobile app industry focused on monetization and / or supply
- Proven ability to develop and execute global marketing strategies that drive customer acquisition, product adoption, and revenue growth
- Deep understanding of the mobile app publisher ecosystem including monetization strategies and key industry trends
- Experience working cross-functionally with Product, Sales, and Go-to-Market teams to align messaging, strategy, and execution
- Exceptional storytelling skills, with the ability to translate complex technical concepts into compelling, digestible narratives tailored for mobile app publishers
- Hands-on experience developing high-quality marketing content such as sales decks, webinars, case studies, and industry reports
- Ability to thrive in a high-growth, fast-moving company, demonstrating adaptability and a self-starter mentality
- Strong written and verbal communication skills, with the ability to influence and inspire diverse audiences
What the job involves
- We’re looking for a strategic and experienced Product Marketing Lead to drive Moloco’s global product marketing strategy for supply initiatives
- In this role, you will be responsible for shaping how we position, launch, and market our supply initiatives across the Moloco SDK, exchanges, and future inventory types
- You will be the global marketing lead to coordinate all marketing initiatives across sales, product, and marketing teams such as growth, field, and campaign teams
- Develop a holistic marketing strategy to drive adoption of the Moloco SDK and other supply initiatives
- Align with cross-functional teams — including other Marketing functions, Product, Go-to-Market, and Sales — to ensure coordinated execution of high-impact initiatives
- Balance global and regional approaches to ensure marketing programs resonate across diverse markets and drive measurable impact
- Conduct deep industry research (first-party and third-party) to understand the evolving needs of publishers
- Create data-backed, customer-centric messaging that clearly articulates Moloco’s unique value in helping publishers grow their revenue with Moloco SDK
- Roll out positioning across web properties, sales enablement, content, events, and other initiatives to ensure consistency and effectiveness
- Partner closely with Product to align the product roadmap with market needs and reinforce Moloco’s key differentiators
- Own the end-to-end development and execution of go-to-market initiatives to drive awareness, adoption, and growth
- Lead high-impact programs such as sales narratives, event keynotes, webinars, research reports, and customer success stories
- Coordinate with field marketing teams to drive high impact events and experiences with key publishers across the world
- Partner with growth marketing to develop, track, and scale digital programs that are targeted towards SDK adoption of key publishers
- Collaborate with Product and Go-to-Market teams to effectively position and communicate new product features and supply partnerships
- Drive adoption and engagement through compelling storytelling, education, and enablement programs
- Define clear success metrics for marketing initiatives, track performance, and optimize strategies based on insights
Our take
Moloco offers a cutting-edge platform that allows app developers and eCommerce marketplaces to fuel their growth through machine learning-driven advertising. Its suite of tools enables users to fine-tune campaigns, enhance user engagement, and broaden outreach, ultimately boosting profitability.
Positioned as the premier demand-side platform for ad performance across the open internet, Moloco has experienced substantial growth, securing significant funding and achieving Unicorn status in mid-2021. At the core of its Cloud DSP and Retail Media Platform lies a powerful ML engine leveraging deep neural networks (DNNs), facilitating automated, profitable, and scalable growth strategies for marketers.
Continuously evolving its flagship DSP with advanced features, Moloco consistently sets new benchmarks in ad spend. With expansion into retail media and MLaaS offerings, Moloco aims to democratize access to advanced machine learning capabilities for businesses of all sizes.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Aug 2021
$150m
SERIES C
Apr 2021
$20m
SERIES C
Total funding: $191.6m
Company benefits
- Comprehensive health and wellness: Competitive health (100% coverage for you), dental, vision and life insurance for you and your family. In addition, enjoy membership to Calm, Headspace, Spring Health, as well as fitness and health reimbursements
- Professional development: $2,500 Learning and Development stipend annually to grow yourself professionally
- Food and snacks: Enjoy lunch on us. We bring lunch in for employees everyday, In addition, our kitchens are filled with healthy snacks and beverages for you to enjoy
- Paid parental leave: Our parental leave for primary and secondary caregivers have you covered when you welcome a new child into your family
- Unlimited vacation: We encourage team members to take time off to relax and recharge with our flexible paid time off policy. We also offer leave time for various reasons
- Financial benefits: We provide equity and generous retirement benefits that help you prepare for your future. In addition, home office setup and phone, internet and transportation reimbursements
Company HQ
Centennial, Redwood City, CA
Leadership
Ikkjin Ahn
(CEO)Worked as a Software Engineer at O1 and Humanex, before spending 2 years at YouTube and 3 at Google.
David Sehyuk Park
(CIO)Previously a Software Engineer at Oracle.
Share this job
View 39 more jobs at Moloco