Senior Manager of Content Marketing, Cohere
Natural language processing AI platform
Open for applications
Natural language processing AI platform
501-1000 employees
Open for applications
501-1000 employees
Company mission
To build machines that understand the world, and to make them safely accessible to all.
Role
Who you are
- 15+ years of experience developing and executing successful content strategies, preferably in a B2B technology or SaaS environment
- 5+ years of experience managing and leading a content team
- Excellent writing and editing skills, with the ability to create compelling narratives and adapt content for different formats and audiences
- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously
- Proficiency in content creation tools, SEO best practices, and analytics platforms
- A deep understanding of the B2B sales cycle and the role of content in driving pipeline and revenue
- Passion for Secure AI and its potential to transform businesses
What the job involves
- Cohere seeks a talented and strategic leader to join Cohere as the Senior Manager of Performance Content
- In this role, you will be responsible for developing and executing a content strategy that positions Cohere as the premier Secure AI solution for businesses, with a focus on generating sales leads, fueling pipeline, and accelerating revenue
- Your content will target C-level executives and decision-makers at Global 2000 companies, influencing their understanding and adoption of Cohere's innovative AI technologies
- In this role, you will work cross-functionally with the Product Marketing, Web, Analytics, and Sales teams to develop compelling content for our highest priority industry verticals
- The ideal candidate combines creativity, operational excellence, and data-driven decision-making to deliver impactful content that engage target audiences and drive measurable outcomes
- Build a comprehensive global content strategy that aligns with Cohere's business goals, targeting C-levels and business decision makers at Global 2000 companies
- Create compelling and informative content pieces, including blog posts, whitepapers, eBooks, newsletters, infographics, and more
- Ensure content is optimized for search engines and aligns with Cohere's brand voice and tone
- Develop content that supports customers at every stage, from acquisition to renewal, including product education, guides, webinars, and best practices
- Lead and mentor content creators, providing guidance and support to ensure high-quality content production
- Partner closely with Product Marketing, Web, Analytics, and Sales teams to ensure content aligns with our product messaging, web strategy, and sales strategy
- Partner with the Events team to lead the creation of engaging webinar & event content, working with subject matter experts to deliver valuable insights and demonstrations of Cohere's product capabilities
- Foster a collaborative environment, working closely with the demand generation, product marketing, and sales teams to support their needs and goals
- Stay updated on industry trends, competitor activities, and emerging technologies to inform content strategy and keep Cohere at the forefront of the Secure AI space
- Develop framework for measuring the impact of content on pipeline creation, working across teams and stakeholders
- Leverage data and analytics to assess campaign performance, optimize strategies, and make informed editorial decisions
- Track and analyze the performance of content on a weekly basis, framing ROI in terms of deal flow and revenue
- Continually iterate our content slate to maximize its impact on business goals
- Measure and analyze the performance of content across various channels, identifying areas for improvement and optimizing future materials
Our take
The AI industry biggest stakeholders insist that the next step in enhancing web experiences will be through natural language interactions. While this may be true, only companies with considerable resources can reasonably address the gap needed to bring NLP to the forefront of web integration. Cohere was founded to address this shortfall between NLP development, widespread usage, and the resources required.
Cohere works on building top-of-the-class NLP processing models and software which it makes available to customers through APIs and custom solutions. In a strategic move, the company has partnered with Google Cloud, giving them access to resources that will undoubtedly push the field of NLP forward. This allows Cohere to serve as middlemen by offering a wide range of customers a product built on unmatched technology.
AI is currently a worldwide talking point and so it is no surprise that Cohere has seen rapid development, and raised $270M in a 2023 funding round. The company plans to introduce a dialogue model that would resemble ChatGPT, however, in this case, its technology would be mainly accessible to developers and businesses.
Steph
Company Specialist at Welcome to the Jungle
Insights
192% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2024
$500m
SERIES D
Mar 2023
$270m
SERIES C
Total funding: $940m
Company benefits
- We cover 100% of premiums across health, dental, vision & travel
- We offer RRSP, 401K, and Pension Scheme contributions
- We offer lunch and fitness studio credits and a quality time fund which can be spent on things like dog walking and laundry services
- We want everyone who contributes to our success to get a ‘piece of the pie’
- Work Remote & PTO
- We know that some people work better at home, so we are remote-first, and sure that all meetings, events, and opportunities are set up for our distributed team
- Every employee at Cohere gets 6 weeks of paid time off & US and Canadian federal holidays, and we provide unlimited sick days
- All new parents (including those who adopt or go through a surrogate journey) are eligible to receive 100% salary for 6 months in Canada, the US, and the UK
- The decision and journey to having kids is different for each person and family. Part of our commitment to diversity is being able to support the widest variety of these scenarios as we can so we offer financial support for egg freezing and IVF for those in the US, Canada and the UK
- Every employee at Cohere receives an annual $2,000 education fund to use as they please
Company HQ
Grange Park, Toronto, ON
Leadership
Aidan Gomez
(CEO)Has a PhD in Computer Science from Oxford University. Previously worked as a Researcher at Google (Brain) and FOR.ai
Ivan Zhang
(CTO)Previous experience working in research and engineering at For.ai, Cortex labs, Pressly and Ranomics.
Nick Frosst
(CTO)Previously worked as a Research Engineer at Google (Brain).
Salary benchmarks
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