Brand Manager, Parachute Home
$95-120k
+ Stock options
In-office Monday - Thursday
4 days a week in office (Culver City, CA)
Online store for home essentials
Open for applications
Online store for home essentials
101-200 employees
Open for applications
$95-120k
+ Stock options
In-office Monday - Thursday
4 days a week in office (Culver City, CA)
101-200 employees
Company mission
To bring more comfort to their customers' world through premium, accessible essentials.
Role
Who you are
- Strong knowledge of brand messaging and creative strategy
- 3-5 years working with influencers
- Social media experience required
- Impeccable written and verbal communication skills
- Strong organizational, planning, problem-solving and decision-making skills
- Degree in marketing or related field, or equivalent experience
- Ability to work fast and multi-task
- Ability to work effectively in a team environment as well as independently
- Experience or passion for home, design or fashion space preferred
- Management experience desired but not required
What the job involves
- The Brand Manager is a dynamic thinker who understands the heart and soul of the Parachute brand and is able to further our vision while developing out of the box / innovative marketing tactics
- This role will always be on the hunt for new and exciting opportunities that are centered around storytelling that also have efficiencies and scale
- The Brand Manager will be responsible for shaping and executing brand initiatives with a primary focus on building and maintaining an influencer network, developing strategy for organic social channels, supporting PR initiatives and ideating and executing experiential marketing
- This role works collaboratively with cross-functional partners, the wider marketing team and external vendors to execute Parachute’s overall brand and marketing strategy
- Reports to: SVP, Marketing
- Manage all aspects of the Parachute influencer and brand ambassador program including strategy, budgeting, outreach and day-to-day communication
- Measure and track influencer campaign ROI, including engagement rates, sales lift, and brand awareness metrics
- Monitor social media metrics, such as follower growth, engagement rate, and website traffic from social channels, to assess campaign effectiveness
- Work cross functionally with Creative to develop brand messaging on special initiatives, quarterly messaging, partnerships and collaborations
- Manage weekly brand calendar with inspiring themes, product priorities, new launches, promo information, etc, and share cross-functionally
- Field inbound and outbound partnership and collaboration communications in partnership with B2B partners
- Collaborate with merchandising team to understand product and category priorities quarterly and yearly
- Liaison with PR teams in support of brand initiatives and sample shipping
- Develop strategy and oversee social media tactics from concepts to execution to calendaring
- Stay informed on industry trends, competitive landscape, and customer behavior to identify opportunities for brand growth and differentiation. Use consumer insights to inform brand strategy and decision-making
Our take
Parachute provides responsibly manufactured modern home and bedding products. The company found a mid-range niche in the home goods sector that previously only offered high-end or budget options and has proven popular with consumers looking for quality goods that are not mass-produced. Its capitalizing on a trend of emerging specialist direct-to-consumer brands that began with companies like Warby Parker and Harry's.
Initially based purely online, Parachute has since launched several physical retail shops to attract new customers and boost its image. Its product range has focused on natural fibers and items made with manufacturing processes that don't use chemicals. Explicitly tailored towards the modern consumer, its direct-to-consumer model has been driven primarily by strong social media campaigns with influencers.
Competitors such as Casper also offer modern home products, but Parachute has captured the luxury sheets market by becoming a lifestyle brand. Alongside a hotel line it created for use in boutique stays, the company recently teamed up with Target to launch a 200+ piece collection, making its signature style more accessible without losing the premium feel.
Freddie
Company Specialist at Welcome to the Jungle
Insights
46% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2018
$30m
SERIES C
May 2016
$4.8m
SERIES A
Total funding: $44.9m
Company HQ
Hayden Tract, Culver City, CA
Leadership
Ariel Kaye
(Founder & CEO)After a Master's at The New School, they worked in Account Planning at Digitas for almost 3 years. They left in February 2013 to found Parachute.
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