SMB Account Director, General Assembly
$65-75k
If hired as a regular full-time employee, this position will include a variable compensation plan which could be a bonus or a commission
Global digital skills training school
Be an early applicant
Global digital skills training school
1001+ employees
Be an early applicant
$65-75k
If hired as a regular full-time employee, this position will include a variable compensation plan which could be a bonus or a commission
1001+ employees
Company mission
To foster a global community of individuals empowered to pursue the work they love.
Role
Who you are
- This role requires someone who is proactive, resourceful, and comfortable navigating uncharted territory
- 4+ years of sales experience, with a strong track record in full-cycle sales, prospecting, and closing deals
- Proficiency with sales tools such as Outreach.io, Salesforce, ZoomInfo, Lusha, and LinkedIn Sales Navigator
- Prospect relentlessly to build pipeline and build strong personal relationships
- Excellent time management and organizational skills, with the ability to manage multiple accounts and priorities effectively
- Proven success in B2B sales, particularly in an SMB-focused environment
- Strong ability to quickly develop solutions, present multiple options, and close deals efficiently
- Exceptional communication, negotiation, and interpersonal skills, with confidence and follow-through
- Hands-on experience with multiple sales techniques, including cold outreach and consultative selling
- Data-driven mindset with familiarity in CRM tools, sales analytics, and reporting
- Entrepreneurial spirit—excited by the opportunity to build a sales function from the ground up
- Ability to thrive in a fast-paced, evolving environment and adapt quickly to new challenges
What the job involves
- Reports To: SMB and Sales Development Manager
- We are seeking a SMB Account Director to lead the charge in sourcing and securing new small-to-medium business (SMB) clients
- This is an exciting opportunity to build and shape a critical function in our growing sales organization
- As our SMB Account Director, you will be responsible for identifying, engaging, and closing new SMB clients
- You will be instrumental in developing creative sales strategies, refining outreach techniques, and building a scalable SMB acquisition process
- You’ll also collaborate closely with strategic partners like LHH to expand our reach and build sustainable growth engines across the SMB segment
- Outbound Innovation: Build and optimize communication sequences and outbound strategies that drive engagement with SMB prospects at scale
- New Business Development: Identify and source new SMB leads through outbound efforts, marketing campaigns, referrals, and strategic prospecting
- Partnership Strategy: Partner with LHH to build and deepen relationships with LHH's SMB client base, identifying opportunities for collaboration and co-selling
- Scalable Growth: Create repeatable processes and frameworks to drive scalable product adoption and training solutions across SMB teams
- Bulk Enrollment: Drive high-volume enrollment of employees from SMB organizations into General Assembly’s short courses and workshops
- Sales Execution: Drive revenue growth by deeply understanding client needs and presenting tailored solutions
- Relationship Building: Establish and nurture partnerships with key decision-makers
- Sales Presentations & Proposals: Prepare compelling sales decks and proposals that clearly communicate our SMB value proposition
- Negotiation & Closing: Lead contract negotiations and pricing discussions with a focus on the faster-paced SMB sales cycle, driving deals to a quick and efficient close while ensuring alignment with company policies
- Pipeline Management: Maintain an accurate and up-to-date sales pipeline, tracking performance against targets in CRM
- Market Intelligence: Stay informed on industry trends, competitor activities, and evolving customer needs to refine sales approaches
Our take
General Assembly are building a classroom-to-career pipeline, with the aim of empowering people to pursue work that they love. At the same time, they want to be seen as an innovation in hiring and upskilling and be recognised as helping to diversify the digital workforce.
They offer a long list of courses for in-demand skills such as coding, UX and design, marketing, and product management. The market for these courses has grown substantially (around 10x) since GA launched and large companies like IBM and L'Oréal hire alumni.
Now owned by staffing giant Adecco, GA will have all the resources they need to continue to grow. The test will be making sure they continue to innovate under new ownership.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2015
$70m
SERIES D
Mar 2015
$35m
SERIES C
Total funding: $158.7m
Company benefits
- Work from home opportunities
Company HQ
Flatiron District, New York, NY
Leadership
Lisa Lewin
(CEO, not founder)Founded & was CEO of Mindgate Media, a tech company that created curriculums for post-secondary institutions. Prior to General Assembly, at Pearson, they ran the global technology and product team. Earned an MBA from Harvard.
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