Field Marketing Lead, Braze
12 Month Fixed Term
+ Equity
Customer engagement platform
Open for applications
Customer engagement platform
1001+ employees
Open for applications
+ Equity
1001+ employees
Company mission
To power lasting connections between consumers and brands they love.
Role
Who you are
- 5 years experience as a field marketer/event production manager/producer at a B2B SaaS company
- Field marketing, events and event management are your passion
- Experience working with partners to run co-branded events
- Organized and has an incredible attention to detail
- Able to prioritize and juggle multiple projects at once
- Outgoing and able to lead informational sessions with regional go-to-market team
- Works well within a fast-paced environment and can adapt to changes easily and efficiently
- Clever problem solver who is comfortable making decisions and/or collaborating with team members. Not afraid to ask questions or raise concerns
- A polished and professional demeanor with an eye for excellence
- Vendor management skills able to drive vendor relationships to strategic end
- Extensive travel for assigned projects
- Experience at industry events like DMEXCO, OMR is a plus
- Please note that this position is a 12-month fixed-term contract
- We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you
What the job involves
- Due to our regional marketing lead going on maternity leave, our EMEA team is looking for an experienced, highly-driven individual with meticulous attention to detail to lead field marketing and partner events for EMEA
- You will be the field marketing lead for all central region events (DACH, Eastern Europe), meaning you will strategize, evaluate, and collaborate with internal cross-functional teams to efficiently carry out regional events across key markets and with key partners in the Braze Partner Marketing Ecosystem, with the goal of delivering on regional pipeline objectives
- This will be a contract based offer to cover while the regional manager is on leave
- Creativity and flexibility to adapt to the changing event environment, leveraging creative digital activations, and regionalising global programs for the Central market will be a key function of the role
- Day-to-day responsibilities will include leading all GTM communications for events and working closely to create an event strategy that hits the pipeline goals of the Sales team through: researching and evaluating top DACH industry events, consulting Partnerships leads in the region and HQ for integration of partners into field marketing strategy, screening event recommendations from go-to-market teams, scouting and securing event venues for owned events, sourcing and managing DACH-specific vendors and consultants, overseeing on-site production and trouble-shooting at all sponsored and owned events, management of event assets (physical, digital, and promotional), in addition to the important role of sales enablement on events and reporting on event success with data-driven metrics
- Lead the annual events calendar including: strategy and execution of all EMEA events from concept to execution, including venue and vendor sourcing, project management and budget reconciliation
- Work cross-functionally (with marketing and regional stakeholders) to ensure all deliverables and deadlines are identified and met throughout the development, budget and fee negotiations, legal compliance, design, programming, and enablement phases of projects, including working closely with global event counterparts at HQ as needed
- Drive regional event programming and content delivery – being the project lead with HQ content leads to help programming/speakers on the development of content, and then manage how event programming is shared during and post event
- Collaborate effectively with EMEA Partnerships and Partner Marketing in HQ to ensure partners are leveraged to drive field marketing strategy and pipeline goals
- Collaborate with HQ brand team to ensure events are within brand guidelines
- Lead the Central region go-to-market event enablement on monthly/quarterly event plans with Sales and Success teams
- Lead event kick-offs and weekly event program syncs to streamline communication and ensure alignment across the marketing team at HQ
- Work collaboratively with website and operations teams to ensure internal systems (Salesforce, Zoom, GoToWebinar, Marketo, etc.) are effectively used
- Measure and evaluate event success and effectiveness against pipeline goals and regional KPIs
- Create post-event wrap-up reports, sharing key learnings and best practices
- Act as in-office event support for the Central teams, including management of swag/brand needs, as well as in-office event support for non-marketing events as needed
Our take
Driven by the belief that technology can help build stronger and more valuable relationships between brands and customers, Braze is a customer engagement platform that helps its clients transform their data into real-time, personalised customer experiences. It develops in-app messaging and push and email solutions for household names such as HBO, Domino's and Peloton.
Built specifically for today's always-connected customers, Braze replaces badly integrated tools and outdated databases, elevating customer relationships through cross-channel messaging, journey orchestration and AI-powered experimentation and optimisation. Through this, Braze allows any marketer to collect and act on data from any source, so they can creatively engage with customers in real time across channels, all from one platform.
Publicly traded since 2021, Braze was recognised in 2026 as the UK's Best Large Workplaces™ and U.S. News & World Report's Best Companies To Work For. These laurels exemplify a culture built on consistent growth and innovation, and its recent expansion to 15 offices across the EMEA, APAC and AMER regions speaks to its leading position in the customer engagement sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2018
$80m
SERIES E
Aug 2017
$50m
SERIES D
Total funding: $182.7m
Company benefits
- Flexible Vacation Policy: Take the time you need to balance your work and life in the way that suits you best
- Equal Paid Family Services: We offer fertility benefits along with equal paid parental leave, so you can focus your energy on your growing family
- Retirement Planning: We support you as you plan for your future. Braze will begin matching contributions into our retirement plan on your first day of employment
- Talent Development: We support your professional growth through formal career pathing, learning platforms, and our Global Learning Stipend
- Global Presence: Our global presence—15 cities and growing—provides opportunities to work and connect with top talent around the world
- ESPP: We offer an Employee Stock Purchasing Plan to all employees globally.
Company values
- Take Your Seat at the Table: Our community welcomes and respects your unique talents and perspective. Roll up your sleeves and join in - we’re building Braze together
- Don't Ignore Smoke: With constant vigilance, we help each other notice issues before smoke turns to fire. When others come to us, we celebrate the messenger and assist them however we can
- Shape the Future: We believe in the positive trajectory of change. We make investments, take calculated risks, and guide others down the path of our vision for the future
- Embrace Curiosity: We are explorers of details and new horizons. We embrace a growth mindset and pursue our curiosities to acquire new mastery and hone existing skills
- Be a Human: Each of us contributes to the Braze culture through our individuality. We operate with integrity, and above all else, we are kind
- Seek the Truth: We combine intelligence with humility to challenge assumptions and ask thoughtful questions. We make better decisions by deeply understanding our world
Company HQ
NoMad, New York, NY
Articles
Leadership
Bill Magnuson
(Co-Founder & CEO)Previously a Software Engineer at Google and Bridgewater Associates before co-founding Braze in 2011.
Jon Hyman
(Co-Founder & CTO)After graduating cum laude in Computer Science at Harvard, Jon joined Bridgewater Associates' Core Technology department and worked on the Forbes Technology Council before co-founding Braze.
Salary benchmarks
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Diversity, Equity & Inclusion at Braze
Mel Windley (Director of Global Inclusion and Opportunity)
- Braze takes an inclusion-first approach and holds the philosophy that Global Inclusion and Opportunity must be built into business processes in order to have lasting and meaningful impact. The future we want to shape is one where people from diverse backgrounds and experiences can thrive and have meaningful careers at Braze.
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