Vice President of Brand & Creative, Flock Safety
$300-350k
+ Offers Equity
More information about location
Public safety operating system
Open for applications
Public safety operating system
1001+ employees
Open for applications
$300-350k
+ Offers Equity
More information about location
1001+ employees
Company mission
To create safer, happier communities and cities by pre-emptively fighting crime.
Role
Who you are
- 15+ years in brand/creative leadership at high-growth tech or design-forward companies; in-house studio leadership required. A mix of brand and agency experience is preferred
- Portfolio demonstrating system-level identity work and high-impact campaigns across film, digital, experiential, and product marketing
- Expert in brand architecture, narrative design, and visual systems; fluent in motion, video production, and content design
- Operator’s mindset: proven ability to scale a studio, implement creative ops, and deliver on time and on brief
- Strong collaborator who translates business goals into creative that moves the needle
- Data-curious with respect for craft: comfortable defining brand KPIs and using insights to iterate without watering down the work
- Exceptional leadership, hiring, and mentorship skills; builds diverse, high-trust teams that ship
- Experience in B2B/B2G or regulated spaces is a plus; but more important is experience navigating sensitive communications and public scrutiny
What the job involves
- Reporting to the CMO, the VP, Brand & Creative is the single-threaded owner of Flock’s brand - strategy, identity, creative, and production
- You will architect the next-gen brand system and lead an in-house studio that ships world-class storytelling across campaigns, product launches, digital experiences, events, and content
- This role blends taste and rigor: build a distinctive brand platform, scale a high-output studio, and prove impact with clear KPIs
- You’ll partner closely with Product Marketing, Demand Gen, Events, and the executive team to ensure brand drives pipeline, trust, and category leadership
- Own the brand strategy and platform: positioning, tone and visual identity; keep it current through annual refreshes and market feedback
- Architect and govern the full design system (logo, typography, color, motion, UI kit) and brand guidelines; ensure consistency across web, product UI, marketing, field, and partners. Iterate to best practice
- Build and lead Flock Studio: a high-performance, multi-discipline in-house team (art direction, design, copy, video, motion, photo, producers, editors) with clear SLAs and intake
- Lead end-to-end production for hero films, product explainers, case studies, photography, and event creative; stand up a scalable post-production pipeline and asset library
- Drive integrated brand campaigns from brief to launch to measurement; partner with growth teams to align media, creative testing, and performance goals
- Oversee web brand experience in partnership with Web, Product, and Engineering; ensure UX, content, and motion reflect the brand at every touchpoint
- Establish creative operations: resourcing, roadmap, traffic, templates, QA, and approval workflows; manage vendor/agency roster and negotiate SOWs for surge capacity
- Champion brand safety, privacy, and public-sector nuance in storytelling; prepare playbooks for a variety of topics and rapid response
- Define and report brand KPIs: awareness, preference, consideration, share of voice, creative effectiveness, engagement quality, and pipeline influence
- Build employer brand in partnership with People team: careers site, talent campaigns, and culture storytelling that attracts mission-driven talent
- Serve as executive producer for major moments (Flock Forward, GSX, IACP, product keynotes); ensure stage, screens, and narrative land as one cohesive experience
- Mentor and grow creative leaders; raise the bar on taste, craft, speed, and feedback culture across the org.d on time, on budget, on message
- First 30 Days:
- Audit current brand, creative assets, and studio workflows; benchmark vs. category leaders
- Define the brand platform 1.0 (narrative, pillars, tone) and visual identity direction; align with CMO for future evolution
- Stand up intake, briefing, and review rituals; establish the studio roadmap and resourcing model
- Define broad creative priorities over the coming 3-6 months
- First 60 days:
- Launch iteration of the design system and brand guidelines; roll out templates for web, sales, field, and social
- Greenlight production multiple high impact films and two flagship case studies; lock creative calendars for next two quarters
- Review and implement creative ops stack as required (PM, DAM, review/approve, versioning) and SLAs
- 90 Days and beyond:
- Ship the first integrated campaign with measurable awareness/consideration lift and pipeline influence
- Refresh the website’s brand layer (typography, motion rules, narrative flow) and publish the component library
- Present a 12-month brand roadmap (campaigns, events, hiring plan, vendor strategy, budget) and a measurement framework
Our take
Public vehicle surveillance provides valuable insights to emergency services for the prevention of crime, but bringing information together to create leads is difficult. There's no standardised system for inter-city vehicle surveillance, and this makes it difficult for communities and law enforcement services to work together.
Flock Safety provides surveillance equipment that aims to improve the abilities of law enforcement and homeowner associations to communicate data with each other. The company focuses on vehicle surveillance, innovating on existing technology by using machine learning to categorise vehicles by color, license plate, state, and other data points.
Whilst automated surveillance equipment is used daily within federal police forces, Flock Safety builds technology systems that provide a means for smaller law enforcement agencies to quantify and share surveillance data easily. It's caught on too, with a funding round of $275 million awarded in 2025 that will be used to expand its manufacturing capabilities. lock Safety, a U.S. startup developing surveillance technology, has raised $275 million in new funding led by Andreessen Horowitz, as it invests in a manufacturing facility and expands into drone products, the company told Reuters. funding behind it, This data can then be automatically processed to help develop leads, a time-consuming process that would usually have to be completed manually.
Steph
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Mar 2025
$275m
LATE VC
Mar 2024
$200m
SERIES G
Total funding: $857.8m
Company benefits
- 🌴Use what you need PTO: We seriously mean it, plus 11 company holidays and your birthday off!
- ⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match
- 👪Family Leave: We provide 16 weeks of 100% paid leave for primary caregivers and 12 weeks of 100% paid leave for secondary caregivers
- 🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. We will reimburse $10,000 a year for adoption, surrogacy, or infertility
- 🧠Mental Health: All employees receive an annual subscription to Headspace
- 💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support
- 💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions
- 💻WFH Stipend: $150 per month to cover the costs of working from home
- 📚L&D Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more
- 🏠Home Office Stipend: A one-time $750 to help you create your dream office
- 🏢Coworking Space: If you’re not local to our ATL HQ, we’ll provide $250 a month to get you set up with an All Access Membership to WeWork (or a local coworking space in your area)
- 🐾Pet Insurance: We’ve partnered with Pumpkin to provide insurance for our employee’s fur babies
Company HQ
Home Park, Atlanta, GA
Leadership
Garrett Langley
(Founder & CEO)They worked in Computer Services freelance for over 6 years before joining Firethorn in 2015, and Clutch Technologies in 2014. They left their position as President of Moment LLC to found Flock Safety in April 2017.
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