Director of Marketing, Valora
Mobile-first crypto wallet
Open for applications
Mobile-first crypto wallet
21-100 employees
Open for applications
21-100 employees
Company mission
Valora's mission is to unlock access to financial opportunity so everyone can create and share value without barriers.
Role
Who you are
- The ideal candidate will have a deep understanding of the crypto industry, a proven track record of successful marketing campaigns, and the ability to think strategically and execute efficiently
- We’re also looking for an entrepreneurial marketing leader who likes to set strategy, manage teams, and is also comfortable doing the work in collaboration with an all-star team
- At least 8+ years of relevant marketing and leadership experience
- Experience in marketing consumer mobile applications, ideally in fintech/crypto; or have worked on partnership / ecosystem marketing for a web3 project
- Excellent communication, analytical, and critical thinking skills, with the ability partner effectively with cross-functional teams in a remote environment
- Management experience, and a passion for growing teams and mentoring others
- Awareness of the evolving landscape of marketing tools, technologies, resources, trends and best practices
- Desire to stay informed on the crypto industry, relevant current events and pop culture
- Personal alignment with the company mission and values
- High emotional intelligence, and a highly collaborative and can-do spirit
- Working knowledge of common business tools (e.g. Slack, Notion, Google Workspace) and marketing tools (e.g. Contentful, CleverTap, Google Analytics, Sprout)
What the job involves
- Valora is seeking an experienced and dynamic Director of Marketing to lead our marketing efforts and drive the growth of our brand
- As the Director of Marketing, you will lead strategy and manage a multidisciplinary Marketing Team and be responsible for new user and ecosystem growth
- This role will be crucial in expanding our market presence for Valora and Mobile Stack, acquiring new users and ecosystem partners, and building a loyal community
- You will be responsible for defining and implementing a marketing strategy that drives significant customer acquisition (B2C) and ecosystem growth (B2B and partnerships) to achieve our objective of onboarding the first billion people to web3 via mobile
- Specifically, you will own strategic positioning of Valora, and all growth initiatives, channels, touch points, and domains:
- Domains include strategic positioning, audience definition, branding, communications, growth, lifecycle, etc. as well as providing strategic guidance/input to cross-functional counterparts
- Touch points include every stage of the marketing funnel from awareness and consideration to activation and advocacy for B2C and B2B audiences
- Channels include website, blog, email, social (Facebook, Instagram, YouTube, LinkedIn), events, paid media, in-app messaging, partner/ecosystem marketing and more
- Manage and lead a multi-disciplinary marketing team (3 full-time employees and a portfolio of freelance partners)
- Develop and lead an integrated marketing strategy to increase user acquisition and ecosystem growth across brand and content channels
- Create engaging educational materials for our target audiences to engage, inform and motivate them to get the most out of the Valora ecosystem
- You’ll successfully and actively partner with cross-functional stakeholders in Product & Engineering to uncover business, market, user, and competitive insights to drive impact and results
- You’ll be responsible for setting & tracking budgets and key marketing KPIs in accordance with company objectives
Our take
The explosion of cryptocurrencies since the beginning of the 21st century has been one of the most important financial developments in history. Now, crypto is becoming increasingly spendable, with major companies like Microsoft, Tesla and Paypal accepting cryptocoins like Bitcoin as payment. However, keeping track of cryptocurrencies and using them to pay for things has historically been a difficult task, especially for everyday users.
Valora is looking to fix this. A mobile-first crypto wallet, Valora's strategy is aimed at making blockchain useful and accessible on even the most basic smartphones. This has big potential: there are over 6 billion smartphone users worldwide and, with crypto-wallets a long way off being widespread, Valora has a great opportunity to establish itself as an early leader in this market.
That being said, Valora will be competing with a number of crypto wallets that are similarly new on the scene, such as Coinbase, Ledger and Exodus. The company is targeting rapid expansion in order to get ahead, and is deploying the major funding it has received for this purpose. Aiming to distinguish itself through a simple and intuitive product, Valora could be a game changer when it comes to digital asset payments.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-18% employee growth in 12 months
Company
Funding (1 round)
Jul 2021
$20m
SERIES A
Total funding: $20m
Company benefits
- Earn - Our competitive compensation packages include stock options, because it’s important that you share in Valora’s success
- Thrive - Come to work knowing that your wellness is a priority, whether you join us in San Francisco or from your home office anywhere in the world. We offer excellent health coverage, flexible time off, parental leave, and more
- Learn - At Valora, we support your growth and development with team workshops, shared resources, and mentorship. We encourage lifelong learning so you’ll receive a generous education budget that you can spend however you like
Company HQ
Mission District, San Francisco, CA
Articles
Leadership
Jackie Bona
(CEO)Previously Global Director of Product Marketing at Spotify, and has also worked at Google and Twitter.
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