Senior Customer Marketing Specialist, AuditBoard
$76-114k
+ Bonus
More information about location
Governance, risk, and compliance software
Be an early applicant
Governance, risk, and compliance software
501-1000 employees
Be an early applicant
$76-114k
+ Bonus
More information about location
501-1000 employees
Company mission
To transform the way enterprises manage their audit, risk, and compliance programs.
Role
Who you are
- 3-5 years of direct experience in customer advocacy, reference management, marketing, sales, customer success, or closely related roles within B2B environments
- Proven ability to manage and expand customer reference programs with direct impact on sales, product growth, and customer success
- Strong communication and relationship-building skills to foster collaboration across teams
- Demonstrated ability to effectively manage multiple projects simultaneously, prioritize tasks, and successfully navigate complex stakeholder landscapes
- Experience managing a database of advocates in a customer reference tracking tool (e.g.: Base, ReferenceEdge, Influitive, Salesforce, Gong)
- Strategic thinker with a proven track record of leveraging data to make informed decisions, drive customer engagement, and achieve business goals
- Ability to analyze trends and outcomes to continually refine and advance the reference strategy
- Experience working directly with sales teams to develop resources that support the sales process and drive revenue
- Ability to analyze data and trends to continuously improve strategies and optimize the customer reference program
- Experience working cross-functionally with Sales, Marketing, and Customer Success teams to align reference programs with broader business objectives
- Understanding of customer dynamics and a strong advocate for customer interests, adept at building and maintaining significant customer relationships that enhance advocacy efforts
What the job involves
- AuditBoard is seeking a dynamic customer marketer to lead and expand our customer reference program to support sales and marketing efforts
- With our customer base growing rapidly, the importance of accurately representing and leveraging customer voices has never been greater
- In this role, you will be at the forefront of our reference program, engaging directly with customers to understand and capture their unique stories, as well as nurture them into brand advocates
- This role will collaborate across Sales, Customer Success, and Marketing, and more to identify and nurture customer relationships
- Your efforts will support not only sales and marketing but also product initiatives, requiring a strategic thinker with strong communication skills and an understanding of customer advocacy and relationship management
- This position offers the chance to shape the way our company engages with and leverages our customer advocates to drive business forward, making it an exciting opportunity for someone passionate about customer-centric marketing and sales strategy
- Oversee the day-to-day operations of the customer reference program, driving customer growth by identifying new advocates, ensuring a strong pool of referenceable customers, and expanding relationships to support product growth and expansion
- Lead the development and management of the reference video library and customer success stories, ensuring they align with GTM sales and marketing strategies, including new product launches, cross-sell, and retention initiatives
- Manage customer nomination and reference request processes to maintain a steady pipeline of referenceable customers that contribute to both acquisition of new customers and expansion efforts
- Partner with Sales to manage publicity and media announcements for new customer wins, ensuring successful execution across PR, social media, and in-field assets to support growth
- Support ABM initiatives by providing targeted customer stories, testimonials, and references that align with key accounts and high-value prospects, driving personalized outreach and accelerating customer growth and expansion efforts
- Drive third-party review generation efforts (G2, Gartner Peer Insights, etc.) to increase brand trust, awareness, and maintain Leader status
- Collaborate closely with internal stakeholders to ensure customer stories and assets are used to empower the sales team and optimize customer growth, cross-sell, and retention efforts
- Develop and track program success metrics, producing regular reports on the impact of reference activities, and continuously optimizing strategies to increase results
- Serve as the primary point of contact for sales-related reference requests, providing training and guidance to help the sales team leverage customer marketing content effectively
Our take
AuditBoard provides risk and compliance software for large businesses. The company's founders spent years working at the Big Four and other global enterprises, and realised that many audit activities were still taking place in Excel sheets, or using legacy software like IBM's OpenPages, which haven't kept up to date with the latest reporting requirements.
The result was an end-to-end platform for managing risk, which helps enterprises to streamline internal audit, SOX compliance, controls management, risk management, and security compliance. The top-rated cloud-based platform has won numerous awards, with the company being consistently named the market leader in Audit Management.
The company's current client list of 2000+ includes Boeing, Activision, and Priceline, and includes almost half of the Fortune 500 companies. It continues to experience rapid customer growth, with revenues in excess of $100 million with a 60% annual growth rate. The company has been ranked as one of the fastest-growing tech companies in North America for the last three years in a row, and was acquired by private equity firm Hg in 2024 for a reported $3 billion.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
36% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2018
$40m
SERIES B
Apr 2017
$3.6m
SERIES A
Total funding: $43.6m
Company benefits
- Vision and dental insurance
- 8-16 weeks paid parental leave
- Company equity
- Work from home opportunities
- Health insurance
Company HQ
Cerritos, CA
Leadership
Daniel Kim
(Co-Chair of the Board & Senior Advisor)Co-founded AuditBoard in 2014, and served as co-CEO until July 2020. Former Global Director of Internal Audit at Quiksilver and Executive Director, Corporate Audit and Compliance at International Rectifier.
Jay Lee
(Co-Chair of the Board & Senior Advisor)Co-founded AuditBoard in 2014, and served as co-CEO until July 2020. Former VP of CounterPoint, and was SVP & CFO at Tomich Brothers Seafood.
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