Channel Marketing Manager, Outpost24
2+ days a week in office
Cyber security risk management
Open for applications
Cyber security risk management
201-500 employees
Open for applications
2+ days a week in office
201-500 employees
Company mission
To help customers automate cyber hygiene and tighten cyber exposure before their business can be disrupted.
Role
Who you are
- 5+ years’ experience in channel, partner, or alliances marketing, with a proven track record in cybersecurity or IT
- Proven ability to design and roll out global partner marketing programmes
- Strong understanding of partner ecosystems, including distributors, resellers, MSPs and MSSPs
- Excellent project management skills, able to juggle multiple priorities and deadlines
- Data-driven mindset with experience tracking performance and ROI
- Exceptional written and verbal communication skills
- Comfortable working in a hybrid role with a minimum of 2 days per week in our London office
What the job involves
- Outpost24 is hiring a Channel Marketing Manager to join our growing team in Europe (London, Amsterdam, Leuven)!
- We’re looking for a results-driven Channel Marketing Manager to develop and deliver a global partner marketing programme across our full product portfolio
- You’ll play a key role in expanding initiatives that engage, enable, and grow our ecosystem of distributors, resellers, MSPs and MSSPs
- This is a global role working closely with internal teams and external partners, to create scalable programmes and go-to-market campaigns that drive partner success and business growth
- Manage the partner marketing channel together with the Channel Director
- Evolve and execute the global partner marketing programme to maximise reach and impact
- Create partner enablement materials, sales tools, and co-branded assets to support the full product portfolio
- Plan and execute joint marketing campaigns with distributors, resellers, MSPs, and MSSPs to drive lead generation and pipeline
- Optimise spend for maximum impact and achieve target pipeline creation goals
- Track, analyse, and report on the effectiveness of partner marketing initiatives
- Collaborate with marketing, product marketing, sales, and regional teams to align programmes with business objectives
- Build strong relationships with key partners, acting as their primary marketing contact
Our take
With cybercrime expected to cost the world economy over $9T in 2024, cybersecurity has never been more important. Outpost24 was founded in 2001 to help companies manage the growing threat of cyber criminals by assessing and testing an organisation's IT vulnerabilities and providing visibility of the assets at risk so that security holes can be closed before they are exploited by bad actors.
The cybersecurity sector is crowded, and Outpost24 faces intense competition from the likes of IBM and Cisco, not to mention a host of startups focusing on issues in the space. However, Outpost24 has managed to carve out a place for itself with a focus on security testing rather than becoming distracted by diversifying into other solutions. It is also the only company to offer full coverage across network, device, web, cloud data and user security in a single package. This approach has stood it in good stead for over 20 years and garnered it a client base of over 2,500 customers including HMV, BBC Worldwide and The Belgian National Lottery.
Outpost24 was acquired by Vitruvian Partners in 2022. With the injection of funding provided by its new parent company, Outpost24 is accelerating its product development and increasing its marketing efforts. While it is a significant business in the European and US markets, it is aiming to grow its market share and expand internationally in the near future.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (1 round)
Dec 2020
$21.4m
GROWTH EQUITY VC
Total funding: $21.4m
Company HQ
Pottholmen, Karlskrona, Blekinge län
Leadership
Karl Thedeen
(CEO)Previously SVP, Head of Metro Business group at Infinera and CEO of Transmode.
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