Senior Growth Marketing Manager, Float
+ Equity options
Corporate cards and smart spend management software
Posted today
Corporate cards and smart spend management software
101-200 employees
Posted today
+ Equity options
101-200 employees
Company mission
To simplify spending so companies and teams can focus on growing their business.
Role
Who you are
- 5+ years of hands-on CRO or web optimization ownership at a high-growth company, with real, personal accountability for conversion outcomes, not just contribution to them
- Deep comfort with Webflow (or a similar site platform), A/B testing tools, and analytics/heatmapping tools; you can set up and run a test without waiting on engineering
- A track record of designing customer journeys across different segments or motions (e.g., self-serve vs. sales-assisted), and making the routing/handoff logic work in practice, not just on a whiteboard
- Strong analytical instincts: you can size a test, read a result honestly, and know when a "win" isn't actually significant
- Experience partnering with product, sales, and ops teams to ship changes to a live site without breaking things for other teams' priorities (e.g., SEO)
- Genuine comfort with ambiguity and a fixed capacity constraint — you're used to prioritizing ruthlessly against limited design/dev resources
- Practical, day-to-day use of AI tools to move faster on research, insight synthesis, and experimentation
- You Put Customers First, Always. You care deeply about delivering meaningful value. Whether you're building internal systems or customer-facing features, you're always thinking about how to make life better for our users
- You Act Like an Owner. You take responsibility for outcomes, step up to challenges, and seek solutions proactively—doing what's best for the business, not just your role
- You Think Big and Move Fast. You're energized by building from 0 to 1. You're not afraid to challenge the status quo, experiment quickly, and learn as you go
- You Constantly Learn and Grow. You're hungry to improve your craft and open to feedback. You bring a growth mindset to everything you do
- You Raise the Bar. You care about doing things well and efficiently. You balance speed with rigour and always look for ways to improve how we work
- You Win as a Team. You're a generous collaborator who values communication, context, and shared wins. You lift others up and help make the team stronger
- We hire for character, curiosity, and learning velocity before credentials. Titles matter less than impact, and every hire is expected to raise the bar for Float as a whole
What the job involves
- We just relaunched our website and we're expanding into new markets, which means there's a stack of high-impact conversion work ready for an owner
- Reporting to our Head of Growth Marketing, you'll own the mid-to-bottom funnel: turning our newly-launched site into a genuine growth engine, building out segmented self-serve and AE-led journeys, and tightening how marketing hands off to sales
- It's a hands-on, executional role built for someone who lives and breathes conversion rate optimization, with a direct line to shaping how a fast-growing fintech turns visitors into pipeline
- Own the web CRO roadmap end to end: build and prioritize a testing plan, run experiments, and report on lift against clear win/loss criteria
- Build and iterate landing pages by segment and vertical, and lead the post-launch optimization of our new website, refreshing copy and improving the customer journey so more visitors convert
- Design and own self-serve and AE-led site journeys, including the handoff logic to product and sales, in partnership with our Product Growth team
- Define and refine where and how visitors route between self-serve and AE-led motions, so the highest-value opportunities get the right intervention at the right time
- Own lower-funnel demand capture, working with XDR to set clear MQL/SAO criteria and handoff SLAs
- Partner with RevOps on CRO-relevant reporting and testing frameworks; RevOps owns the attribution model, you own turning it into a prioritized testing plan
- Bring rigor to experimentation: sound test design, clear hypotheses, and honest reads on statistical significance, not just "ran a test"
Our take
Traditional finance and internal expense processes are inefficient for companies, with spending on personal credit cards and filing receipts for reimbursement becoming an increasingly convoluted business practise. There needs to be a digital alternative to the historically laborious process of managing employee expenses.
Float is a fintech solution, built to simplify the inefficient internal expense processes. Rather than following the traditional method of spending on personal/corporate cards, filing expenses, and waiting for reimbursement - Float works by utilising technology that enables managers to allocate funds and approve expenses before purchases are made. The company also supports companies operating with remote workforces.
As the business world moves to become more international, companies will look to make their business spending as simple as possible. Float aims to develop its technology and cater to the challenge of company spending. Its $70 million series D funding will go some way to achieving its aims, all whilst expanding its business significantly.
Steph
Company Specialist at Welcome to the Jungle
Insights
55% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2026
$60.7m
SERIES C
Jan 2025
$50m
SERIES B
Total funding: $142.7m
Company benefits
- Competitive coverage of medical, dental and vision insurance for employees
- Education & learning stipend for personal growth and development
- Flexible vacation time
- Work from home stipend to help you succeed in a remote environment
Company HQ
Fashion District, Toronto, ON
Leadership
Rob Khazzam
(Co-Founder & CEO)Previously worked at Uber for 5 years in international expansion and General Management in Eastern Europe and Canada. Prior to this they worked at a market private equity fund in Toronto.
Griffin Keglevich
(Co-Founder)Previous Chief Engineer at Float, responsible for shipping and payments, previously worked in software engineering at KPMG and Shopify.
Ruslan Nikolaev
(Co-Founder)Previous experience at WATonomous and then Uber as a Perception Engineer and at Shopify as a Data Scientist.
Salary benchmarks
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