Growth Engagement Specialist, Wealthsimple
12-month Contract
$69.6-87k
Professional investing services made simple
Be an early applicant
Professional investing services made simple
1001+ employees
Be an early applicant
$69.6-87k
1001+ employees
Company mission
To help everyone achieve financial freedom.
Role
Who you are
- The ideal candidate is one who can think "client-first," who can balance multiple projects simultaneously without sacrificing on quality, and who understands the interconnected technical and creative elements of consumer performance marketing programs — including where AI can meaningfully accelerate or improve that work
- 2-5 years hands-on experience using marketing automation platforms (e.g. Braze or Iterable preferred); demonstrated ability to rapidly adapt to new tools and processes
- 1+ year experience coding for email, or equivalent HTML/CSS skill required; SQL experience a plus
- Genuine enthusiasm for using AI tools (e.g. Claude or similar) in day-to-day marketing execution, comfort experimenting with prompts, workflows, and AI-assisted QA, not just traditional tooling
- Strong understanding of audience segmentation across channels, campaigns, and more required
- Understanding of marketing technology best practices, including responsive design, inboxing/deliverability, and audience segmentation
- Campaign performance analysis & reporting, A/B testing experience required; demonstrated experimental design ability a strong plus
- Familiarity with key elements of lifecycle marketing acquisition, activation, engagement, and retention strategies & tactics (esp. automated customer journeys, triggered comms, and multi-channel campaigns)
- Experience with mobile marketing (e.g. push notifications, in-app messaging) is a plus
- Proven success in working with cross-functional teams (e.g. Marketing, Product, Creative, Engineering, Data, etc.) to set and execute against data-informed growth targets/OKRs
- Naturally collaborative and empathetic — both with colleagues and on behalf of clients
- Curious and adaptable mindset — excited to keep pace as AI reshapes marketing tooling and workflows, and to help teammates adopt new ways of working
What the job involves
- We're hiring a Growth Engagement Specialist to play a critical role in Wealthsimple's proactive client communication initiatives
- This role is both technical and creative, where you'll work on the planning and execution of end-to-end growth marketing campaigns across Wealthsimple's brand and product ecosystem, using AI-assisted tooling to do it faster and better than ever before
- You'll be joining our multidisciplinary Growth organization where you'll work with stakeholders from Product, Engineering, Design, Data Science, and other growth and lifecycle marketers like yourself
- Own day-to-day execution of multi-channel marketing campaigns (esp. in-app content, email and mobile push), including segmenting target audiences, orchestrating multi-channel journeys, building templates, QA & deploying campaigns, and reporting on performance
- Use AI tools (e.g. Claude, Braze's AI features, or similar) to speed up QA, content generation, campaign briefs, and reporting, and help build repeatable AI-powered workflows for the broader lifecycle team
- Work with the Growth Engagement product team to continue to improve and grow marketing tooling and build first-of-their-kind client journeys
- Ideate & experiment on growth engagement strategies/tactics, including personalization and content variation, to drive client activation, retention, engagement, and cross-sell of users within Wealthsimple's product ecosystem
- Analyze campaign and program performance; proactively report on campaign impact, client behaviours, and experimental results/learnings, using AI tools to accelerate analysis and synthesis where useful
- Execute and analyze A/B tests to increase campaign performance and conversion rates
Our take
Wealthsimple is one of a crop of robo-advisors trying to democratise investment management. These companies are disrupting the industry by automating many of the processes involved in investment, removing the need for human advisors.
But while other so-called robo-advisors are focused on courting the high end of the market, Wealthsimple is trying to provide the same types of tools and advice to all users, regardless of the amount they have to invest.
Wealthsimple does have higher fees than some other robo-advisors such as Betterment and Charles Schwab. However, the company believes that it provides a more user-friendly platform, tailored to millennials who will be attracted to Wealthsimple due to its ease of use and social impact offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-10% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Oct 2025
$390.7m
LATE VC
May 2021
$532.7m
LATE VC
Total funding: $1.2bn
Company benefits
- Retirement savings matching plan through Wealthsimple Work
- Company equity for full-time employees
- Access to Premium Client perks, including personal finance learning & advice and a boosted interest rate on deposits
- Paid parental leave (6 months topped up to 100% of salary)
- 20 vacation days per year
- 90 Days Away program
- Top-tier health benefits
- Life & disability insurance
- Generous sick and mental health days
- Employee resource plan including services like RMT, psychology, and physiotherapy
- Up to $5,000 per year for mental health supports
- Gender Affirmation benefits
- Up to $1,500 per year for professional development
- Up to $1,500 per year for wellness and home office expenses
- Employee resource groups
- Social impact hours
Company HQ
Fashion District, Toronto, ON
Leadership
Michael Katchen
(Co-Founder & CEO)Previously worked as a Business Analyst at McKinsey and then at Ancestry.com as Country Director for Canada.
Share this job
View 18 more jobs at Wealthsimple