Creative Strategy Lead, Spotify
Global Creative Lab
$116.9-167.1k
+ Equity; Salary is benchmarked on US rates and may vary by other locations
More information about location
Commercial music streaming service
Job no longer available
Commercial music streaming service
1001+ employees
Job no longer available
$116.9-167.1k
+ Equity; Salary is benchmarked on US rates and may vary by other locations
More information about location
1001+ employees
Company mission
To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it
Role
Who you are
- This position will require experience working directly with sales teams, clients and agencies, as well as our internal teams including but not limited to: music marketing, business operations, accounting/finance, legal, production and more
- A deep understanding of the creative strategy process across multiple mediums, the ability to drive productivity amidst ambiguity, and uphold the brand cachet of Spotify while incorporating and balancing the needs of a brand is essential
- Spotify is a fast-paced, high-growth environment, and this position will require skills such as autonomous project management, deep client-facing experience, passionate and proactive problem-solving, excitement by cross-functional work, and delivering a high volume of multi-faceted projects on time and to brief
- A min of 7+ years of experience in creative strategy, sales marketing, digital media/advertising at a platform, publisher, or agency
- Proven track record of supporting sales teams in a marketing capacity.Intuitive, empathetic communicator who can understand the priorities of all stakeholders and navigate multiple perspectives to drive projects forward
- A solid understanding of the digital media space, a background in brand storytelling and strategic responses
- Experience interfacing with high-caliber clients, translating their needs to creative teams and vice versa Proficiency in Google Suite products, design and project management software
- Expert copywriting and communication skills, with experience crafting compelling, succinct ideas and selling points to external audiences
- A passionate storyteller, you can see the big picture but aren't afraid to roll up your sleeves and dive into docs and ask questions
- Creative thinker and clever wordsmith Ability to thrive in a collaborative culture, embracing change and effectively implementing feedback
- A connector with the ability to bring people together towards shared goals, work with experts in various departments while also contributing your own ideas to the table
- Strong project management skills; you are no stranger to spreadsheets, to-do lists, or deadlines
- A skilled multitasker, who is not only able to manage multiple projects simultaneously, but is also able to prioritize and support the overall deliverables in a fast-paced environment
- A natural problem-solver that is able to navigate roadblocks and prides yourself on being solution-oriented and team focused
What the job involves
- Spotify Advertising is the business unit within Spotify that focuses on connecting brands to billions of fans around the world
- The newly formed Creative Lab, Spotify’s first in-house creative agency, is responsible for building brand experiences that demonstrate the creative, cultural, and contextual potential of Spotify that fans love
- We work collaboratively with brands and agencies to inspire, create, and scale creativity with Spotify-first thinking
- Spotify Advertising’s Creative Lab is seeking a seasoned Creative Strategist to join our awarded and tenured creative strategy team dedicated to inspiring the best ideas centered around Spotify through proactive and reactive pitching, co-creating and building with our biggest brands, creators, and advertisers today
- We are storytellers who are obsessed with how ideas can be brought to life through the superpowers of our platform, and we are looking for someone to champion this culture and elevate our work
- The right candidate will work directly with our dedicated internal creative strategy and operations team, as well as sales to support sell-through and execution handoff of sold programs including on-platform media, content sponsorships, integrated solutions, custom API executions, and live event extensions as part of our advertising slate for our biggest clients and brands, working with internal and external partners and hand-off to our vendors and project managers
- Act as a leader and creative expert within the Creative Strategy team by growing and managing the largest revenue driving verticals, displaying authentic partnership skills with sales and other cross functional teams, partnering closely with senior leadership on core strategic business challenges, and elevating the love and dedication to Spotify both internally and externally
- True team player able to manage multiple projects simultaneously while also helping team members in need and/or take on additional projects when necessary
- This role is US based and will report directly into the Head of Creative Strategy, Americas
- Demonstrate stand-out thought leadership within Spotify and amongst the industry pushing the boundaries of what’s creatively possible in team and client meetings, workshops, industry events, and more
- Work cross functionally to build effective, unique, and award-winning campaigns that communicate the Spotify-first strategy that are recognized amongst the creative communityOwn the strategy of proposals and projects from start to finish, uniting music and podcast solutions across audience segments, brand building tactics, and content
- Leverage creative vision and strategic planning to transform brand briefs into laser focused goals, research, rationale, strategies and tactics for each proposal infused with excellent writing aligned with the brief and creative concepts
- Navigate the push and pull between client needs and creative dreams, acting as the problem-solving bridge between revenue and creative. Define and continually refine Spotify’s value proposition as it relates to product recommendations with the goal of elevating the conversation with clients and connecting their KPIs to Spotify products
- Develop compelling programs that are thoughtful, effective, and clear with a focus on highlighting Spotify’s vision for partnership that results in client success
- Serve as a strategic partner within the Spotify organization, bringing together cross functional teams from Creative, Sales, Channel Development, and Content with the objective of enhancing client ready work
- Drive and participate in the creative ideation process on RFP requests through collaborative brainstorms
- Develop and maintain a library of marketing materials, collateral, assets, and performance tracking data
- Efficiently multitask under pressure, while taking the unexpected in strideMeet and manage campaign deadlines in an effective, organized manner Seek out feedback regularly on work to enhance future output and surface relevant incremental opportunities that drive revenue and innovation
- Identify opportunities to refine and optimize workflows across teams as needed to guarantee a seamless client experience
Our take
Spotify was founded in an attempt to combat the rampant music piracy that was causing significant harm to the industry. The company has since taken music streaming mainstream and now has 180m+ paying subscribers across the world.
With features that include a highly accessible interface and a vast catalogue of artists, Spotify's strong brand has been able to maintain growth in spite of fierce competition from deep-pocketed rivals like Amazon and Apple. The company has achieved this by making smart acquisitions to move into other verticals to strengthen its offerings, especially podcasting, by acquiring Gimlet Media, Anchor and Parcast.
Spotify's future plans include rapid growth with a goal to become a one-stop destination for all digital sound, as well as AI and NFT integrations. However, high costs incurred from the acquisition of exclusive podcasts, increasing competitor strength, and weak bottom-line growth mean that the company must find a balance to maintain its position in the sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
23% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2016
$1bn
CONVERTIBLE
Jun 2015
$526m
SERIES G
Total funding: $2.1bn
Company benefits
- Extensive learning opportunities, through our dedicated team, GreenHouse
- Flexible share incentives letting you choose how you share in our success
- Global parental leave, six months off - fully paid - for all new parents
- All The Feels, our employee assistance program and self-care hub
- Flexible public holidays, swap days off according to your values and beliefs
Company values
- Innovative: We move fast and take big risks
- Sincere: We have no time for internal politics
- Passionate: We revel in what we do
- Collaborative: We recognise that we're all in this together
- Playful: We don't take ourselves too seriously
Company HQ
Norrmalm, Stockholm, Stockholms län
Articles
Leadership
Daniel Ek
(CEO & Chairman)Founded Spotify in 2006. Previously worked as an executive at Tradera, an auction company that was sold to eBay and was briefly the CEO of uTorrent.
People progressing
Joined as a Conversion Manager in the Growth Team. Promoted three times over seven years to Senior Director - Head of Growth.
Joined as a Customer Advisor. Since then has had the role titles Senior Advisor, Content Associate, Team Coach, and Operations Manager - Primary Support. Hurst is now currently the Business Operations Manager of Music.
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