Director of Marketing Analytics, Life360
$185-290k
+ equity
SQL
AWS
Tableau
Google Analytics
MySQL
Athena
Redshift
Amplitude
Hive
Expert level
Remote from US
Location sharing app for families
Job no longer available
Location sharing app for families
201-500 employees
B2CLocation servicesCommunicationD2C
Job no longer available
$185-290k
+ equity
SQL
AWS
Tableau
Google Analytics
MySQL
Athena
Redshift
Amplitude
Hive
Expert level
Remote from US
201-500 employees
B2CLocation servicesCommunicationD2C
Company mission
To simplify safety, so families can live fully.
Role
Who you are
- The ideal candidate will have a strong background in marketing analytics, with a proven track record of leveraging data to drive business growth
- The ideal candidate has a passion and experience in media mix modeling, channel attribution, customer segmentation, marketing spend optimization, experimentation, causal inference techniques, and other advanced analytics
- 10+ Years of Experience: You have a strong foundation with over 9 years of marketing analytics experience (and 7+ years in people management) in consumer internet, mobile, or digital product domains, demonstrating your expertise in these fields
- Marketing Analytics Experience: Experience working with media mix modeling, marketing measurement and attribution, targeting and creative optimization, online purchase funnel optimization, user segmentation, cohort analyses, time series analyses, regression models, marketing insights and campaign analysis,and deep knowledge of marketing metrics and KPIs
- Technical & Statistical Proficiency: Working knowledge of marketing data architecture (CDP) and analytical tools like Mode and Tableau. Proven experience with effective use of statistical concepts and product experimentation, including power analysis, confidence intervals, hypothesis testing, and regression models as well as causal inference techniques
- Expertise in SEO/SEM Technologies: You are an expert in Google Analytics, capable of harnessing its power to enhance our understanding of user behavior and product performance
- Proficiency in SQL: You have extensive hands-on experience with SQL, enabling you to efficiently manipulate and analyze data
- Experience with big data and cloud-based technologies such as MySQL, AWS, Presto, Athena, Redshift, Hive, and Teradata is a bonus
- Stakeholder Collaboration: Your track record includes successfully collaborating with stakeholders to translate strategic business and product questions into impactful analytic projects, showcasing your ability to drive meaningful insights
- Data Storytelling: You possess the proven ability to tell a compelling story with data, utilizing visualization tools like Tableau and Amplitude to communicate insights effectively to both technical and non-technical audiences
- Project Management and Organization: You have demonstrated project management and organizational skills, ensuring the successful execution of analytic projects
- Quantitative Degree: A degree in Computer Science, Statistics, Informatics, Information Systems, or another quantitative field underpins your strong analytical foundation
- Marketing Technology Experience: Experience with Neustar or similar marketing technologies would be a plus
What the job involves
- The Marketing Analytics team is a distinct part of the broader Data & Analytics organization and embedded/matrixed with the Marketing function, contributing as a thought leader, establishing domain expertise and developing cross-functional partnerships while collaborating to solve business problems with our data
- We're seeking a Director of Marketing Analytics to join our Data & Analytics organization and play a pivotal role in shaping the future of Life360’s Marketing & Brand strategies
- The Director of Marketing Analytics will build and lead a team of skilled marketing analysts in developing advanced marketing models and insights to optimize our marketing efforts
- This role will be instrumental in driving the strategic direction of our marketing initiatives through data-driven decision-making
- Marketing Analytics: You will develop and measure marketing KPIs, assist in ROAS optimization, develop media mix model and attribution methodologies like MTA, targeting and creative optimization, online purchase funnel optimization, user segmentation, cohort analyses, time series analyses, regression models, marketing Insights, and campaign analysis
- A/B Testing and Experiment Design: Design and execute A/B tests using appropriate tools, contributing to data-driven decision-making for our ecommerce sites
- Website Optimization: Lead efforts to optimize both visitation and sales conversion metrics on our website, ensuring a seamless customer experience
- Data Integration and Analysis: Apply your skills in utilizing and reconciling complex data sets from various sources to derive actionable insights for website optimization and sales conversion
- Leverage Expertise in Google Analytics: Utilize your in-depth knowledge of Google Analytics to build out and use data sources and dashboards to extract meaningful insights and optimize our website and mobile D2C ecommerce channels
- KPI Tracking: Define and track key performance indicators (KPIs) related to marketing measurement such as conversion rates, average order value, customer lifetime value, and spend ROI
- Collaboration with Data Engineers: Collaborate effectively with Data Engineers, playing a key role in scoping data requirements and championing data quality throughout the organization
- Collaboration with Marketing: Evaluate the performance of related marketing campaigns and develop actionable insights and reporting
Our take
Life360 is a platform for families that aims to bring them closer together by helping them better sync, communicate, and stay safe.
The business is particularly focused on enabling family members and friends to share their locations with one another. In addition, Life360 offers group messaging services, and also makes it possible for users to call for roadside assistance. The platform is focused on ensuring that both family members and friends can enhance their safety and connections with one another.
Customer service advisors are available on a real-time basis, while the developers of the app have also enhanced its privacy and security features recently. After an IPO in 2019, the company has received numerous awards and is recognized as a pioneer in its field, even piloting a new driving safety feature.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Top investors
34% employee growth in 12 months
Glassdoor (4.1)
Trustpilot (2.5)
Company
Funding (last 2 of 7 rounds)
Oct 2018
$28m
SERIES D
Dec 2017
$18.5m
LATE VC
Total funding: $117.3m
Company values
- Be a Good Person - We have a team of high integrity people you can trust that doesn’t tolerate jerks (even if they’re brilliant).
- Be Direct With Respect - We have a culture of radical candor that prevents company politics, passive aggressiveness, or being overly nice at the expense of performance and feedback.
- Members Over Metrics - We have a company that is known for an amazing customer experience and a culture of product excellence.
- High Intensity High Impact - We have a team of passionate, driven, ambitious people who work hard and are always challenging us to do better.
Company HQ
East San Mateo, San Mateo, CA
Leadership
Chris Hulls
(CEO)Joined US Air Force aged 17. Attended UC Berkeley. Founded Life360 in 2008.
Alex Haro
(Board Member)Co-founded with Chris Hulls in 2008 - CTO until 2019. Founded mymoneykarma in January 2020.
Share this job
View 3 more jobs at Life360