Digital Marketing Manager, Hometree

• Experience: 3+ years’ experience running lead generation campaigns
• SEO Knowledge: Strong understanding of SEO (both on-page and technical)
• Budget Management: Experience managing marketing budgets and working towards CPL and CPA targets
• Technical Skills: Confident using GA4, Google Search Console, and campaign management platforms
• Mindset: Data-led, results-focused mindset
• Attitude: Naturally curious and proactive, with a willingness to test new ideas and approaches
• Flexibility: Comfortable taking on new challenges beyond day-to-day tasks to help drive wider business goals

Desirable

• Drive digital growth in renewables. Lead SEO, Paid Search & Paid Social to generate high-quality leads for solar & heat pump installers
• Reporting to: Head of Performance Marketing, Hometree
• In this role, you’ll be responsible for generating high-quality leads for our growing network of solar panel and heat pump installers
• You’ll plan, deliver, and optimise campaigns that directly support the UK’s transition to cleaner, greener energy
• You’ll manage campaigns end-to-end across SEO, Paid Search, and Paid Social—owning both the strategy and execution
• This is an in-house role, so rather than handing briefs to agencies, you’ll be building and running campaigns yourself, with the freedom to test, learn, and scale what works
• Local SEO: Develop and execute Local SEO strategies to improve rankings and organic lead volume
• Content & Technical SEO: Conduct keyword research, write briefs for content creation, and make technical SEO recommendations
• Analytics & Monitoring: Monitor website traffic and performance using tools like GA4 and Google Search Console
• Collaboration: Work with internal and external teams (designers, developers) to implement site updates and conversion improvement
• Sales Alignment: Work closely with Sales and Operations teams to understand lead quality and sales conversion feedback
• Performance Updates: Share regular marketing performance updates with the wider business
• Local Initiatives: Support local marketing initiatives for installer brands where needed
• KPI Reporting: Own reporting on lead volumes, CPL, conversion rates, and other key KPIs
• Insights & Recommendations: Provide actionable insights and recommendations for continuous improvement

• We usually respond within a week
• Initial Call: Start with an introductory call with our Junior Talent Acquisition Specialist to discuss the role and your potential fit. (30 mins)
• Skills-Based Interview: Engage in a detailed discussion about your past experiences with our Performance Marketing Manager (45 mins)
• Values Interview: A Values Based Interview with our COO and PPC manager (40 mins)
• Task/Final Interview: Meet with members of our marketing team and present a task. (1 hour)