Growth Marketing Manager, EverCommerce

• 6+ years of experience in growth marketing, performance marketing, or digital marketing, with meaningful experience owning a significant paid media budget ($10M+ preferred), ideally in B2B SaaS
• Proven track record setting and executing acquisition strategy, not just managing campaigns — comfortable owning a growth plan and being accountable for its results
• Strong experience partnering with (or directly managing) internal or agency paid media teams to translate strategy into flawless execution
• Strong track record owning acquisition/growth forecasting and translating forecasts into channel-level plans
• Strong testing discipline — experience building and prioritizing a cross-channel experimentation roadmap
• Comfortable working across multiple platforms (Web, iOS, Android) and understanding the nuances of each (e.g., app store dynamics, mobile attribution)
• Strong analytical skills; fluent in interpreting funnel and channel data, comfortable in tools like GA4, Amplitude, Mixpanel, or similar
• Experience directing or closely partnering with SEO and analytics functions, even without formal management authority
• Excellent stakeholder management — able to influence and align teams that don't report directly to this role
• Strong executive communicator, able to translate performance data into clear strategy and narratives for senior leadership
• Self-starter who is comfortable stepping into an established growth engine and quickly building credibility with cross-functional partners

Desirable

• We're looking for a Growth Marketing Manager to own growth strategy and performance for Joist's new customer acquisition engine — stepping into a critical role on our marketing leadership team
• This person will own a significant paid media investment, set the strategy for full-funnel growth in a product led environment (traffic → signup → paid conversion) across Web, iOS, and Android, and act as the primary partner to our internal paid media team on execution
• This role also acts as a connective hub for our growth-adjacent functions — partnering closely with SEO and Analytics — and will have shared oversight of both functions as they relate to the growth roadmap
• This is a strategic and hands-on role: you'll set the direction, but you'll also be in the data, in the campaigns, and in the details
• Growth Strategy & Paid Media Ownership:
• Own the strategy and performance for new customer acquisition, including a multi million dollar annual media investment across paid social, paid search, display, affiliate/partnerships, and emerging channels
• Act as the primary strategic partner and day-to-day point of contact with our internal paid media team, setting priorities, budget allocation, and channel mix
• Build and own the quarterly/annual growth plan across Web, iOS, and Android, balancing new traffic generation, traffic-to-signup conversion, and signup-to-paid conversion
• Monitor CAC, conversion rates, pacing, and channel-level ROI, proactively identifying risks and reallocating investment to maximize efficient growth
• Forecasting & Channel Orchestration:
• Own new customer acquisition forecasting, building and maintaining forecasts for traffic, signup, and paid conversion by channel and platform
• Work closely with internal subject matter experts across each channel (paid social, paid search, SEO, app store/ASO, and others) to orchestrate a coordinated, optimized growth machine — ensuring channels are working together toward shared goals rather than in silos
• Bring strong testing discipline to the funnel, prioritizing and sequencing experiments across channels and platforms to drive continuous, compounding improvement
• Analytics Partnership & Measurement:
• Work closely with Analytics to ensure Joist has the proper measurement and instrumentation in place to accurately track funnel performance across Web, iOS, and Android
• Partner with the Growth Analyst on dashboards and reporting infrastructure that support forecasting accuracy and channel-level decision-making
• Oversight of SEO & Growth Analytics:
• Provide strategic direction and shared oversight for our SEO Lead, ensuring organic strategy is tightly aligned with paid strategy and the overall growth roadmap
• Provide strategic direction and shared oversight for our Growth Analyst, ensuring funnel reporting, dashboards, and measurement infrastructure keep pace with the needs of the growth strategy
• Note: SEO and Analytics functionally sit within Paid Media and Analytics teams respectively, but are dedicated to supporting Joist's growth strategy — this role directs their prioritization on Joist-related work
• Reporting & Executive Communication:
• Translate performance data into clear insights, recommendations, and forward-looking strategy for the Head of Marketing and broader leadership team
• Own reporting on new customer acquisition performance across all three platforms, including regular business reviews
• Cross-Functional Collaboration:
• Partner with Product Marketing (SaaS and Payments) to ensure growth strategy reflects current positioning and incorporates new feature and product launches
• Coordinate with Customer Marketing/Lifecycle team to ensure a seamless handoff between acquisition and post-signup lifecycle/onboarding campaigns
• Represent growth/paid performance in marketing leadership discussions and planning cycles