Marketing Analytics Manager, Optimove
Positionless marketing platform
Be an early applicant
Positionless marketing platform
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To free marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently.
Role
Who you are
- This role requires strong technical expertise, outstanding communication and client-management skills, and the ability to foster a high-performing, growth-focused team environment
- Strong proficiency in SQL and advanced Excel (including functions, pivot tables, and data modelling)
- Experience with Python for data manipulation, automation, or analysis
- Knowledge or experience of digital marketing including an understanding of Key Performance Indicators, technologies, marketing channels and industry challenges
- Experience within eCommerce, iGaming, Financial Services or consulting is preferred
- Demonstrated ability to manage client relationships and communicate findings to both technical and non-technical audiences
- Experience mentoring and developing teams. Prior formal line management experience is an advantage
- Exceptional organizational skills, with the ability to manage multiple projects simultaneously
- Strong attention to detail and a commitment to high-quality output
What the job involves
- The Marketing Analytics Manager will oversee a team of analysts and drive the successful delivery of data-driven projects for internal and external clients
- Maintain and manage an ongoing project roadmap, ensuring priorities, timelines, and resource needs are clearly defined
- Direct and oversee the work of analysts across multiple projects, ensuring tasks are properly assigned and executed efficiently
- Lead and manage strategic projects, taking an active role in the delivery of data backed insights across a range of clients
- Review all analytical deliverables to ensure accuracy, clarity, and relevance before distribution to clients or stakeholders
- Ensure robust data quality assurance (QA) processes are applied throughout all stages of project execution
- Provide hands-on support for complex SQL, Excel, and Python tasks as needed to guide project work and resolve data challenges
- Build and maintain excellent relationships with clients, acting as the primary point of contact for analytical needs and project updates
- Proactively manage client expectations, communicate insights effectively, and ensure smooth project delivery
- Identify opportunities to expand client engagement by understanding evolving business needs
- Provide continual coaching, guidance, and skills development for direct reports to support their professional growth
- Conduct annual and semi-annual performance reviews, delivering constructive feedback and helping analysts establish development goals
- Foster a collaborative and supportive team environment that encourages innovation, problem-solving, and continuous improvement
- Departmental & Strategic Initiatives
- Participate in cross-departmental initiatives aimed at improving operational efficiency, analytical methodologies, and internal tools
- Contribute ideas and solutions to enhance innovation within the analytics function
Our take
When communicating to their existing customers, organizations need to take into account customers’ past, present, and future to maximize loyalty, retention, and lifetime value. Optimove is a marketing platform that equips companies with actionable insights by using both historical and predictive data to help them find out who their customer is and what they are doing.
The company works with hundreds of brands, which include Dollar Shave Club, SodaStream, Papa John's, and Staples. It has also built key partnerships with leading technology platforms, such as Facebook and Shopify to collect more data.
Optimove faces competition from multichannel marketing hubs such as Salesforce Marketing Cloud, and its challenge will be to continue differentiating itself. It currently does so, as well as with its various acquisitions and integrations, by segmenting customers and identifying different personas in real-time using its AI-led orchestration of multichannel campaigns.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (1 round)
Sep 2016
$20m
EARLY VC
Total funding: $20m
Company benefits
- Stock option plan: Our mid-management enjoy ownership stake in the company, feel more connected to the company’s business goals and (hopefully) take part in the financial rewards of a big exit one day!
- Career Development: More than two-thirds of our top and middle managers were promoted from within the company. We encourage internal mobility between departments and offices.
- Diversity & Inclusion: Our executive-sponsored program is committed to promoting diversity and inclusion through mentorships, partnering with non-profits, and providing internal training for more inclusive practices.
- Health and Wellness: Employees enjoy a weekly in-house session with a physical trainer and periodic free wellness check-ups. Those who jog or bike to work have showers in the office.
- Company Social Events: The Optimove family enjoys exciting annual employee retreats, bi-weekly happy hours and breakfasts and lots of free food, parties and events throughout the year.
- Family (and Pet) Friendly: We value a healthy work-life balance, with flexible work hours, an annual summer camp for younger children and (well-behaved) kids and pets are welcome, when necessary.
Company HQ
Garment District, New York, NY
Leadership
Pini Yakuel
(Founder & CEO)Having studied at Tel Aviv University, Pini worked as a Product Manager at NGG Global Consulting for 2 years before co-founding Mobius Solutions in August 2006. He left his role as CEO there to found Optimove in February 2009, working as CEO since.
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