Performance Marketing Manager, Raisin
Dutch Market
More information about location
Office located in Kreuzberg district, Berlin
Open banking for deposits and savings
Be an early applicant
Open banking for deposits and savings
501-1000 employees
Be an early applicant
More information about location
Office located in Kreuzberg district, Berlin
501-1000 employees
Company mission
To break down barriers and facilitate a transparent single market for savings and investment products.
Role
Who you are
- 2+ years of experience in performance marketing
- Proven track record of delivering impactful performance marketing strategies, campaigns, and optimisations, either in an agency or client-side setting
- Excellent knowledge of ad platforms and networks, including Google (Search, Display, App and Performance Max), Microsoft Advertising (Search, MSAN), Apple Search Ads
- Good/ basic knowledge of ad platforms and networks, including Native Ads (e.g. Outbrain) and Social Ads (e.g. Meta, LinkedIn, Reddit)
- Strong analytical skills, with the ability to derive actionable insights from data and effectively communicate them to diverse stakeholders
- Demonstrated strategic thinking, translating quantitative and qualitative data into effective marketing strategies
- Solid understanding of customer segmentation and its application in media planning, buying, and campaign development
- Ability to thrive in a fast-paced, results-oriented environment and manage multiple projects effectively
- Exceptional organizational skills, attention to detail, and a sense of urgency and follow-through
- Excellent written and verbal communication skills
- A team player with the ability to work autonomously and take ownership
- Minimum C1 Dutch language skills
- Additional technical experience with tracking technology (e.g., Google Tag Manager, Adjust or other marketing-related tools)
- Familiarity with Google Looker as a business intelligence platform
What the job involves
- As a Performance Marketing Manager, you will play a crucial role in developing and implementing high-impact marketing campaigns across various markets, languages, and products
- From inception to execution, you will be responsible for delivering and scaling performance marketing campaigns to drive growth and maximize conversion rates
- This role offers the opportunity to see the direct impact of your work on the team's processes and the results we achieve
- At Raisin, we value teamwork, enjoyment, and personal development, fostering an open and appreciative feedback culture
- Lead, plan, and execute compelling performance marketing campaigns to increase conversion rates and enhance brand awareness in alignment with our targets
- Drive performance marketing channels to effectively support the complete consumer funnel, ensuring efficient CPA within allocated budgets
- Develop strategies for existing channels and explore new opportunities for media testing to optimise lead quality
- Collaborate with Marketing leaders to oversee media planning, asset development, implementation, measurement, and reporting for Performance Marketing efforts
Our take
Raisin is transforming open banking in the deposits and investments sector, leveraging its infrastructure to benefit bankers and savers in the global $50+ trillion deposit market. The company operates several B2C platforms, including Raisin, WeltSparen, Savedo, and ZINSPILOT in Europe and the UK, and SaveBetter in the US.
Raisin collaborates with around 400 banks globally, serving over 550,000 direct consumers. Backed by PayPal, Deutsche Bank, and Goldman Sachs, Raisin plans to expand further. Recently, Raisin launched its deposits platform in Poland, connecting Polish savers with European banks via its cross-border savings technology. This platform simplifies access to diverse deposit products across Europe, enhancing safety and convenience.
In late 2023, Raisin announced it had reached €50 billion in assets under administration, with significant growth in markets like Germany, the UK, the Netherlands, and the USA, and over €1 billion in net inflows each quarter in 2023.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
12% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Mar 2023
$63.2m
LATE VC
Jan 2022
$31.6m
CONVERTIBLE
Total funding: $289.6m
Company benefits
- Visa & Relocation Support
- 1,700 EUR Training Budget
- Free Choice of Hardware
- Beginner German Classes
- Food & Drinks
- Flexible working hours, home office and 28 vacation days
- Subsidised Urban Sports Club Membership
- Company Pension Scheme
- Team Events
Company values
- Assume responsibility for results - We focus on delivery to achieve our objectives. We take pride in personal ownership and accountability for our work. We reliably deliver results along set targets
- Act entrepreneurially - We centre simplicity and identify opportunities for growth. We treat our company’s resources as if they were our own
- Step up, challenge and commit - We act courageously, respectfully challenging decisions, asking for and giving constructive feedback. Once a decision is determined, we commit to it
- Inspire your team and beyond - We put a positive attitude, great team spirit and integrity at the core of every interaction. We foster diversity and respect different opinions. We embrace challenges and have a desire to constantly grow and improve our own capabilities as well as these of our colleagues
- Focus on your customers - We build value for our customers. Earning and keeping their trust is key to our success
Company HQ
Wrangelkiez, Berlin, BE
Articles
Leadership
Tamas Giorgadse
(CEO)Previously served as a Partner at McKinsey, and is a Non-Executive Board Member of the Bank of Georgia.
Dr Frank Freund
(CFO)Previously worked as a Senior Consultant at McKinsey.
Michael Stephan
(COO)Previously worked as a Consultant at McKinsey.
Salary benchmarks
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