Product Marketing Manager, Headway

Patients

$140-175k

+Equity, Salary varies depending on applicants location

Senior level

New York

San Francisco Bay Area

Remote from US

Therapist-by-insurance marketplace

Job no longer available

Therapist-by-insurance marketplace

1001+ employees

HealthcareB2CB2BMarketplaceMental healthWellbeing

Job no longer available

$140-175k

+Equity, Salary varies depending on applicants location

Senior level

New York

San Francisco Bay Area

Remote from US

1001+ employees

HealthcareB2CB2BMarketplaceMental healthWellbeing

Company mission

To build a new mental healthcare system, rewired for access and affordability.

Job

Company

Role

Who you are

You have 5-7+ years of product marketing experience, preferably in health tech
You’ve worked in product marketing supporting the demand-side of a marketplace or on B2C products
You’re empathetic and relationship-obsessed – both with internal collaborators and customers
You have strong track record of driving quantifiable results
You seek an environment that fosters individual growth through open-feedback and a high-autonomy
You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare

What the job involves

As Headway’s Product Marketing Manager, Patients, you’ll play an integral role in scaling Headway’s product marketing function.
Reporting directly into Headway’s Senior Manager, Marketing (Product Marketing & Planning), you’ll be our first product marketer responsible for our patient product – including product messaging & positioning, product launches, and cross-functional go-to-market execution
You will be a key voice of the customer internally and work cross-functionally to drive marketing campaigns, new product releases, and enable growth teams to effectively attract, convert, and retain our patients
Become an expert on our patient product – develop a deep understanding of the market, our competitive landscape, and our customers
Own patient positioning and messaging (including personas) to elevate the quality of our growth motions
Lead product launches, working closely with cross-functional partners (product management, marketing, comms, design, enablement, clinical, CX, ops)
Partner with our content and growth marketing teams to create content — landing pages, emails — that improve our top of funnel metrics

Our take

1 in 4 US citizens are currently living with treatable mental health conditions, however, a vast majority of people are unable to access the care they need, the primary reason being cost. Headway connects clients with therapists who accept insurance as payment and provides independent practitioners with the tools and resources needed to serve their patients and manage administrative workloads.

Headway’s concept is timely, with national mental health under particular strain following events from the past few years. The company facilitates over 600,000 appointments per month and has attracted backing from the likes of Accel and Google Ventures.

Covering 16 states and the District of Columbia, the company intends to broaden its presence across the US with over $325M in funding behind it. This is a crucial avenue for further growth, as medical care deserts across the US mean the potential market is vast.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

64% employee growth in 12 months

Glassdoor (3.2)

Trustpilot (3.6)

Company

Funding (last 2 of 6 rounds)

Jul 2024

$100m

LATE VC

Oct 2023

$125m

SERIES C

Total funding: $327m

Company HQ

Tribeca, New York, NY

Leadership

Andrew Adams

(Founder & CEO)

Prior to founding Headway in 2017, Andrew was a Product Analyst at Spring Inc.

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