Demand Generation Manager, Cronofy
£45-60k
Scheduling platform
Job no longer available
Scheduling platform
21-100 employees
Job no longer available
£45-60k
21-100 employees
Company mission
To be the go-to scheduling infrastructure for high-performance companies globally.
Role
Who you are
- Proven track record in an existing B2B demand generation marketing role
- Strategic thinker that understands why people make purchasing decisions
- Analytically inclined, with exceptional project and budget management skills
- Confident in data analysis and the ability to translate data into actionable insights to inform your next tactical decision
- Meticulous in your attention to detail and proactive in your approach
- Ability to work autonomously, take ownership of projects, and meet deadlines
- Be confident in planning, executing and reporting on all demand generating activities
- Influence stakeholders and peers at all levels of the organization
- Be customer-centric, able to understand customer needs, and use all channels and tactics available to reach and resonate with target audiences
- Have the agility to adapt to changing market conditions and adjust marketing strategies accordingly
- Have a apacity to manage multiple projects simultaneously and prioritise tasks
- Be flexible in the way you work and ability to travel when needed
What the job involves
- We are seeking an analytical, detail oriented Demand Generation Manager to join our growing marketing team
- You will work closely with the Head of Marketing on lead delivery against monthly and quarterly lead generation targets, identify new inbound and outbound lead initiatives, and own our paid channels (Google Ads and LinkedIn) to amplify marketing campaigns
- To be successful in this role you will develop a robust understanding of both the needs and drivers of the market and how Cronofy delivers value against them
- You’ll apply your knowledge of demand creation and demand capture strategically aligned with the marketing and sales teams
- Scheduling is a complex problem space with many sector and function-specific nuances
- You will be accustomed to adapting your skills and expertise to work collaboratively across both marketing and sales
- Planning demand generation campaigns and activity, overseeing activities from execution to analysis
- Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, LTV, and other channel metrics
- Collaborating with product marketing and sales to develop effective value propositions and key word strategies to drive meaningful engagement and leads
- Hands-on management of all paid social, and PPC campaigns
- Own experimentation processes around testing copy and creative to prove hypotheses and recommend performance optimizations
- Leverage tools in our marketing stack (Hubspot, Plausible, aHrefs, Google Search Console)
- Track lead lifecycle and conversion rates from first contact to closed deal through our CRM
- Leverage lead and channel data to refine our lead tracking automation efforts
- As a Demand Generation Manager, your ability to effectively distribute our message in the market, drive revenue growth and collaborate with cross-functional teams will be critical to our company’s success
- Your work will directly impact our market presence and the success of our products in meeting customer needs
Application process
- Visit https://docs.cronofy.com/interviewing-with-us/ for a full breakdown of our recruitment process
Salary benchmarks
Our take
Managing time should take minimal effort and consider an individual's life with complete respect for their privacy. Cronofy was founded with the intention of providing businesses with a secure and cutting-edge calendar API that meets these needs.
The company's edge comes from the fact that it can be used alongside Google Calendar and Apple Calendar, as well as Office 365, Outlook and Microsoft Exchange. This means that developers can work with just one API while building software.
Cronofy's direct competitors include big name companies such as Google and Apple, which have their own calendar APIs. However, the company's founders boast extensive startup experience, and they have successfully leveraged this to draw significant investment. Cronofy has managed to establish a high profile and secure reputation among businesses, and is in a strong position moving forward.
Freddie
Company Specialist at Welcome to the Jungle
Insights
28% female employees
Company
Funding (last 2 of 3 rounds)
May 2025
$19.9m
SEED
Jan 2016
$1.6m
SEED
Total funding: $21.6m
Company benefits
- Pension scheme matched at 5% (gross)
- 25 days holiday in addition to flexible national holidays. National holidays are added to your holiday allowance and can be taken any time (not just on that day)
- 5 personal development days per year to use for L&D, charitable causes or similar
- Private medical care with Bupa
- Medicash Proactive cash plan for dental, optical etc
- EAP - Employee Assistance Programme providing 24/7 mental health support
- Pleo card for work expenses, hardware, travel etc
- A flexible approach to working; remote, office or hybrid
- A principles driven culture that provides the framework for autonomous decision making and personal development
Company values
- Truth. Honesty is not just the right thing to do. Lies and half-truths can feel expedient in the short-term, but the freedom gained from confronting the truth is where high performance and trust comes from.
- When this baby hits 142kph... The magic happens when we operate at a speed that we can maintain long-term. We favor guidelines over rules and constantly prioritize value delivery without sacrificing the future.
- Back from the future. We immerse ourselves in the future. We continuously question and challenge norms in order to find better answers to the scheduling problems of today and tomorrow.
- Stop and look around once in a while. Knowledge work requires deep focus and mental energy. Social time together as well as away from work is critical to high performance and personal wellbeing.
- Zero in. We start with users and build our priorities around their jobs to be done. Our experiments are thoughtful and collaborative. Successes and failures are reviewed together so we're always improving.
Company HQ
The Lace Market, Nottingham, UK
Articles
Leadership
Adam Bird
(CEO)Adam is a highly technical and experienced technology entrepreneur with a passion for continuous improvement that pervades every aspect of his life. A lover of cycling and craft beer but he never really got on with having a beard for that hipster hat-trick.
Garry Shutler
(CTO)Garry has wide ranging experience as a tech leader including being lead developer at Zopa, the world’s oldest and Europe’s largest peer-to-peer lending service. He’s tackled many challenges that involve scale, highly sensitive data, and where a high degree of accuracy and high level of availability is paramount. He's a husband, father, cyclist, and avid proponent of the Oxford comma.
Diversity, Equity & Inclusion at Cronofy
- Cronofy exists to schedule everything for everyone. We can only achieve this goal when we strive to foster an inclusive working environment that inspires innovative thinking. We believe everyone at Cronofy should have equal opportunity to learn, create their best work, and grow in their careers.
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