Senior Product Manager, Forma.ai
Territory and Quota Management
CA$170-200k
+ Equity
Sales performance management software
Be an early applicant
Sales performance management software
101-200 employees
Be an early applicant
CA$170-200k
+ Equity
101-200 employees
Company mission
To help organizations to design, execute, and optimize their sales compensation strategy within a single platform.
Role
Who you are
- You have deep domain experience in territory and quota planning
- You’re excited to apply that expertise to build better tooling
- You’re comfortable owning a product area end to end
- You’re collaborative and enjoy working cross-functionally
- You’re pragmatic, decisive, and outcomes-focused
- You’re a strong written and verbal communicator
What the job involves
- Forma is hiring a Senior Product Manager to lead our suite of Territory and Quota Management (TQM) tools
- We’re looking for a domain expert who brings real-world perspective on designing, implementing, and rolling out territories and quotas for mid-sized and enterprise organizations
- Reporting to the CTO, you will own the TQM product end to end
- You’ll work closely with engineering leads, customers, and senior leadership at Forma to define product strategy, shape requirements, and prioritize what we build
- This role is for someone with deep, practical experience in TQM
- If you wouldn’t feel comfortable leading a territory and quota implementation—from high-level objective setting and modeling through to rollout and adoption—this likely isn’t the right fit
- You don’t need formal product management experience (though it’s a plus)
- What matters most is that you’re organized, collaborative, thoughtful, and a clear communicator who can translate complex domain knowledge into great product decisions
- Own product requirements and feature prioritization for territory design, quota setting, territory management, and related capabilities
- Translate input from customers, leadership, and your own experience into user flows and product ideas
- Partner with engineering to shape features, refine requirements, and make prioritization tradeoffs
- Gather and synthesize feedback from customers and senior leadership
- Communicate product vision and roadmap to internal teams and customers
- Operate with high ownership—driving clarity, making decisions, and moving forward in ambiguity
- Create lightweight wireframes and prototypes to quickly validate ideas
Our take
Sales operation is notoriously every organisation’s noisiest department, and one that has seen relatively little innovation thus far. There has been a widening gap in efficiency and optimisation for many of the functions that make up sales operations. Forma.ai, a compensation-focused AI software company, provides its customers with an avenue to improve general sales performance by enabling them to enhance sales performance activities through automation.
The company’s current niche focus is contrary to the wide-net approach that major industry players like Salesforce have taken, but Forma.ai is already proving to be a much needed product offering. It promises customers endless sales improvement solutions and implementation strategies - all using AI and end-to-end automation - and thus has secured several large clients such as TrustPilot, Autodesk, Redis, and Stryker.
The company has achieved impressive revenue growth amid rapid enterprise adoption of its platform, and is now focused on expanding its headcount, as well as accelerate product development and go-to-market initiatives to meet growing demand for its products.
Steph
Company Specialist at Welcome to the Jungle
Insights
-15% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2022
$45m
SERIES B
Mar 2021
$10m
SERIES A
Total funding: $58m
Company benefits
- Meaningful Compensation: In addition to being paid above the industry average, you'll join in Forma.ai's success with our employee equity plan
- Healthcare with Benefits: Enjoy a healthcare benefits package that includes extended medical, dental, vision, life insurance, and paid parental leave
- Unlimited + Min. Vacation: All Formadillos (cute, right?) are required to take a minimum of three weeks vacation. If you need more, just ask!
- Learning & Development: Access the resources you need to grow in your personal and professional life with a yearly training stipend
- Flexible Working: North American employees can work from where they are most productive, whether that's in our Toronto HQ, from home, or a combination of both
- Growth & Opportunity: Our rapid growth and novel approach is an opportunity to gain the kind of unique experience you can build a career on
Company HQ
South Core, Toronto, ON
Leadership
Nabeil Alazzam
(Founder & CEO)Previously co-founded Primer Business Solutions, before moving on to work as a Management Consultant at ZS Associates, and then serving as VP of Sales at Spoonity.
Salary benchmarks
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