Senior Performance Marketing Manager, Jagex
+ Discretionary annual performance bonus
Video game studio
Be an early applicant
Video game studio
501-1000 employees
Be an early applicant
+ Discretionary annual performance bonus
501-1000 employees
Company mission
To make forever games that connect and inspire players all around the world.
Role
Who you are
- 5+ years of experience in performance marketing with proven success in gaming
- Hands-on experience with major ad platforms and marketing channels including Meta, Google Ads, TikTok, and DSPs
- Experience designing and executing influencer marketing campaigns that drive measurable performance, engagement and brand awareness
- Results focused, with demonstratable success of driving product growth at scale through paid media campaigns
- Proficiency with attribution tools such as AppsFlyer, Singular, Gamesight, and Google Analytics
- Strong problem-solving skills and the ability to interpret complex data into clear, actionable insights
- Sharp focus on ROI and efficiency, with experience optimising campaigns against departmental and business KPIs
- Excellent communication skills and experience collaborating across teams on both technical and creative projects
- Highly adaptable, thriving in a rapidly evolving digital marketing landscape
- A pragmatic growth mindset, always looking for opportunities to improve, experiment, and overcome challenges
- Proven ability to operate in a fast-paced, metrics-based environment with autonomy and accountability
What the job involves
- As Senior Performance Marketing Manager at Jagex, you’ll play a pivotal role in driving growth across our portfolio of games, from RuneScape to our newest IP, RuneScape: Dragonwilds
- You’ll lead digital marketing strategy across paid media, influencer marketing, and geo-expansion, ensuring our campaigns reach the right players, in the right regions, with the right message
- You’ll work closely with our Partnerships, Social, and Product Marketing teams to build impactful campaigns that drive both player engagement and measurable growth
- Lead on RuneScape: Dragonwilds marketing strategy from early access through to full launch. Plan, execute, and manage paid campaigns across multiple channels
- Own branding and strategic beat campaign strategy across all Jagex titles, ensuring consistency with overall marketing and creative strategy
- Build detailed audience segments and customised targeting strategies to enhance user acquisition and re-engagement performance
- Lead the paid influencer marketing strategy, collaborating closely with the Community team to align organic and paid strategy
- Oversee budget management, optimizing media spend across channels to meet revenue targets and ensure cost efficiency
- Define and implement geo-expansion strategies, identifying new markets and scaling performance in key regions
- Lead testing and optimisation, managing A/B tests for creative and landing pages to drive higher conversion rates and engagement
- Shape our social growth strategy with our Community team
- Collaborate with our Partnership & Merchandising team on marketing campaigns
- Utilise data from attribution platforms such as AppsFlyer, Singular, Gamesight, and Google Analytics to drive continual improvements in campaign strategy
- Report on campaign performance, turning insights into actionable recommendations for both marketing and executive stakeholders
Our take
Founded in 2000, Jagex is the video game studio behind the RuneScape titles. It is one of the largest British video game studios, having ammased 2.4 million active subscribers, one million free-to-play users, and over 300 million lifetime RuneScape accounts.
Jagex specialises in "forever games", in which players can continue to discover new experiences and challenges without ever reaching an end. RuneScape is a perfect example of this approach, still receiving updates over twenty years after its initial release.
On top of the RuneScape franchise, the company's acquisition of Gamepires brought titles such as SCUM under the company's banner, which it is also working to make into a forever game. It also acquired Pipeworks - adding a Games-as-a-Service platform to its broadening portfolio.
In 2024, it was announced that Jagex would be bought by CVC Capital Partners and Haveli Investments. This represents a move that will position it well to pursue creating more new and innovative player experiences in the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Private Healthcare, including Dental Plan
- £75 Monthly Energy Allowance (paid on top of your salary)
- Generous Pension Contributions
- Free Gym Membership
- Employee Assistance Programme & Onsite Counselling
- Life Insurance X4 your Salary
- Income Protection 75% Salary
- Annual performance bonus & Pay Reviews
- Enhanced Maternity and Paternity - from day 1
- 25 days annual leave +Bank holidays (Increasing by 1 day per year of service up to 30 days)
- Flexible Working Hours
- Flash Bonuses
Company HQ
Milton, UK
Leadership
Phil Mansell
(CEO)Has worked at Jagex since 2011, beginning as Lead Designer then transitioning through roles to become VP of Studios then CEO. Also former Board Member for Ukie and Lead Designer at Climax and Sony Computer Entertainment Europe.
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