VP of Marketing, Leapsome
$250-320k
+ Pre-IPO equity package & bonus
2 days a week in office
Performance management platform
Posted today
Performance management platform
101-200 employees
Posted today
$250-320k
+ Pre-IPO equity package & bonus
2 days a week in office
101-200 employees
Company mission
To make work more fulfilling for everyone.
Role
Who you are
- You are a high-output, low-ego operator who leads with clarity, urgency, and empathy—and you thrive in fast-moving environments
- You bring hands-on AI fluency and have successfully embedded AI- tools and agents into marketing workflows for faster decisions and improved scalability
- You’ve streamlined tech stacks to drive growth and eliminate complexity
- You’ve held senior marketing leadership roles in B2B SaaS—ideally in HRTech or adjacent verticals
- You have a track record of scaling $30M → $100M+ ARR and activating SMB/Mid-Market GTM plays
- You understand HR and G&A decision-making, and know how to speak to SMB buyers
- You’re an expert in brand transformation—either building fledgling brands or leading rebrands to industry prominence
- You excel at product messaging, competitor positioning, and bringing innovative offerings to market
- You have a data-first marketing mindset, with proven success in demand generation and revenue predictability
- You’ve built and inspired world-class marketing teams, fostering collaboration, experimentation, and consistent growth
What the job involves
- We’re looking for a strategic and hands-on marketing leader – based either in NYC or Berlin – who wants to build an AI-first marketing strategy and team to unlock the next phase of Leapsome’s growth
- Reporting directly to our Co-CEO, Jenny Podewils, you’ll build and scale an AI-first marketing organization that drives momentum, market share, and revenue impact
- This is a unique opportunity to shape strategy while staying close to execution—elevating our global presence in a dynamic and competitive space
- You’ll bring sharp focus, creativity, and a deep passion for growth marketing, while enabling your team to move fast and make bold decisions—powered by AI, data, and a shared sense of purpose
- Reimagine Marketing for the AI Era: Architect and champion AI-powered marketing strategies, tools, and automation across our entire tech stack—supercharging efficiency, velocity, and ROI
- Design Market-Focused Campaigns: Lead go-to-market strategies tailored to SMB and Mid-Market segments, driving brand awareness, pipeline growth, and measurable revenue success
- Own Product Marketing & Messaging: Define compelling positioning, highlight differentiators, and shape narratives that resonate with HR and G&A leaders
- Bridge Across Functions: Collaborate closely with Product, Sales, and Customer Success to align marketing initiatives with roadmap priorities and growth objectives
- Partner for GTM Excellence: Team up with Sales to uncover new opportunities, create AI-infused messaging, and maximize account penetration
- Accelerate Demand Gen: Own multi-channel campaigns and leverage data-driven, AI-enhanced automation to fuel customer acquisition, conversion, and retention
- Drive Brand & Thought Leadership: Develop thought leadership content and public-facing initiatives to establish Leapsome as a market leader in HRTech
- Scan & Shape the Market: Monitor global HRTech trends, assess competitive positioning, and evolve marketing strategy to stay ahead
- Build & Lead an AI-First Team: Define and execute a hiring strategy, build a top-tier global marketing organization across digital, content, field, and partner marketing, and cultivate a high-performance, growth-minded culture
Our take
Berlin-founded, New York-based Leapsome is a ‘people enablement’ platform that works to improve employee performance and satisfaction through various methods from feedback and OKRs to employee engagement and corporate learning options.
Recognising the amount of time a person will spend in a work environment, the company aims to help employees grow and develop in this time, whilst boosting a company’s efficiency and productivity. Over a relatively short time, it has amounted trust and respect within the industry.
The company has now accrued over one thousand customers across Europe, U.S, Asia and Australia, including impressive clients such as Spotify and Merecedes-Benz. Leapsome has also raised considerable funding towards accelerating its US market presence whilst continuing to develop new products and features.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
87% employee growth in 12 months
Company
Funding (1 round)
Mar 2022
$60m
SERIES A
Total funding: $60m
Company benefits
- Become part of a fast-growing scale-up taking over the People Performance & Enablement space by making work fulfilling for more than two million people by 2025
- Join a diverse and international team of talented, smart, and kind people
- We value feedback exchange and celebrating successes — big and small
- Enjoy our hybrid model by working from home or in our offices in the heart of Berlin, Germany
- Develop your skills with a yearly development budget of €2,000
- Experience a healthy work-life balance with flexible work hours and the option of working abroad for up to 2 months per year
- Have fun at monthly team activities like kayaking, laser tag, and game nights
- Stay active and healthy with a free Urban Sports Club membership
- Take 30 vacation days every year (plus public holidays)
- Receive competitive pay and a pre-IPO equity package
- Get support and sponsorship for relocation (if needed)
Company HQ
Midtown South, New York, NY
Leadership
Jenny von Podewils
(Co-CEO)Previously co-founded udexter and has served as Advisor to the CEO for DIE ZEIT.
Kajetan von Armansperg
(Co-CEO)Previously co-founded Alive and served as Vice President of Product for Zencap.
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