Paid Search Marketing Manager, Wayfair
Office Days: Monday - Thursday
4 days a week in office
A global online homeware marketplace
Be an early applicant
A global online homeware marketplace
1001+ employees
Be an early applicant
Office Days: Monday - Thursday
4 days a week in office
1001+ employees
Company mission
To help everyone, anywhere create their feeling of home.
Role
Who you are
- 4+ years’ experience in a heavily quantitative and analytical role (in finance, data analytics or strategy field with a track record of success)
- Excellent analytical skills with experience using data analytics tools like SQL, R, Python
- Experience developing roadmaps and informing marketing strategies
- Highly organized with the ability to manage multiple projects simultaneously
- Strong verbal and written communication skills coupled with demonstrated experience effectively working with and influencing cross-functional stakeholders
- Ability to identify value and prioritize work while collaborating with multiple stakeholders with competing priorities
- Ability to independently scope ambiguous problems and execute on solutions
- An entrepreneurial mindset with the ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action
- At least 1 year of leadership experience, either formal through direct management or informal through project management or mentorship, with the ability to cultivate a collaborative team culture
What the job involves
- Wayfair’s Paid Search team is looking for a data-driven Manager to drive strategy and execution across our Search Engine Marketing (SEM) channels
- As a member of Wayfair’s marketing team, you will help drive growth in a fast-paced environment
- You will own your roadmap, come up with creative solutions to strategic and operational problems, and manage a team of highly analytical analysts to operate a cutting-edge digital marketing channel
- The Paid Search team at Wayfair runs multi-million dollar campaigns to capture demand from customers shopping for our categories across search engines
- We build and leverage cutting edge campaign automation and bidding solutions designed in-house to optimize our campaigns and maximize revenue
- We use advanced analytics to find and optimize growth opportunities and ensure our customers find and purchase what they need across our stores
- We’re responsible for bidding on the right set of millions of ads, valuing willingness to pay for each, and developing creative and landing page strategies to best monetize search engine traffic
- We collaborate with Data Science and Engineering to build new capabilities for the channel and rapidly iterate on new opportunities and nascent product categories
- Lead and develop a team of analysts to manage and grow the SEM channels for Wayfair by developing processes and automation that drive measurable results, and communicating progress and performance to marketing leadership
- Work cross-functionally with Marketing Technology, Data Science, Creative, Category Management, and other teams to partner on strategies that grow the channel
- Cultivate and strengthen interpersonal relationships with vendor partners, including Google and Microsoft
- Closely monitor campaign performance daily, identify and root cause problem solve abnormalities, and react to deviations from plan quickly and strategically
- Institute rigorous strategic planning, road mapping, and test-and-learn methodologies to set goals and achieve desired results
Our take
Wayfair emerged in the early era of eCommerce with a mission to revolutionize online shopping, offering customers a convenient platform to purchase goods. Today, it stands as one of the foremost global players in the online furniture delivery industry, boasting an impressive inventory of over 33 million products.
Renowned for its extensive product range and comprehensive service offerings, Wayfair distinguishes itself by providing an end-to-end customer experience, from browsing to doorstep delivery. Despite its prominence, the company faces profitability challenges attributed largely to expansion expenses. Nonetheless, its solid presence in the competitive online homeware sector solidifies its position as a key contender.
With ambitious global expansion plans, Wayfair remains committed to maintaining its leadership in the industry. As it aspires to become the ultimate destination for all home needs, its more recent ventures into physical retail represent significant strides toward this overarching goal.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-14% employee growth in 12 months
Company
Company values
- Relentless Customer Focus: Delivering an exceptional customer experience drives everything we do. We invest in understanding our customers and partners. We are all in customer service
- Deliver Rsults With Agility: We prioritize work that drives long-term value. We execute with urgency, learn from failure, and nimbly pivot. The outcomes of our efforts are impactful, measurable results
- Use Good Judgement: We are bold and confident, never reckless. We make reasoned, calculated decisions based on data, critical thinking, and pattern recognition
- Build the Best Team: We lead by setting the bar high, articulating clear goals, and diving deep. We hire, develop, and leverage only the best. Our leaders continually reevaluate and strengthen their teams and do not shy away from hard decisions. We expect and demonstrate excellence
- Collaborate Effectively: We invest in cross-functional global partnerships that maximize impact and minimize duplication. We prize collaboration in all interactions – with our teammates, stakeholders, and suppliers. We disagree, align, and commit. Effectiveness and efficiency in collaboration are required.
- Respect Others: We earn and show respect, treating our teammates and partners with empathy and inclusion. We presume good intent while prioritizing impact. We balance confidence and candor with humility and kindness.
- Be an Owner: We are Wayfair first. We act on what’s best for the company, ahead of team or individual goals. We spend every dollar as if it is our own. We take pride in Wayfair’s success while planning the next win. We always think long-term
- Innovate & Improve: We are not limited by precedent. We boldly challenge the norm. We continually identify opportunities to innovate, improve, and simplify. We value incremental improvements, but we also look for game-changing breakthroughs.
- Adapt & Grow: We value adaptability and self-reflection. We find opportunity in every change, experience, and mistake. We are committed to continuous self-improvement.
Company HQ
Prudential / St. Botolph, Boston, MA
Articles
Leadership
Niraj Shah
(Co-Founder & CEO)Studied Engineering at Cornell University before co-founding Spinners, a Boston-based IT services company. Previously acted as Entrepreneur in Residence for Greylock and has served as CEO of Wayfair since co-founding the company in 2002.
Steven Conine
(Co-Founder)Co-founded Spinners before working for Operations at iXL. Conine also co-founded Pillar VC in 2016.
Salary benchmarks
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