Director of Product Marketing, Writer
+ Stock Options
AI writing assistant
Open for applications
AI writing assistant
201-500 employees
Open for applications
+ Stock Options
201-500 employees
Company mission
To bring generative AI to the enterprise.
Role
Who you are
- Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred
- 8+ years of experience in product marketing or related field, with at least 5 years in a leadership role
- Proven experience in market analysis, marketing strategy, and product management
- Strong understanding of the product lifecycle and marketing strategies from concept to launch
- Excellent leadership and communication skills, with the ability to inspire and lead teams
- Strong analytical skills and data-driven thinking to inform product strategies and decisions
- Experience in digital marketing techniques, including SEO, PPC, social media marketing, and content marketing
- Creative thinker with a vision
- Attention to detail and the ability to manage multiple projects simultaneously
Desirable
- Experience in the technology or software industry
- Proven success in launching products and growing market share
- Familiarity with CRM and marketing automation tools
What the job involves
- Writer is seeking a dynamic and experienced Director of Product Marketing to assist in leading our product marketing initiatives. This strategic role involves driving the positioning, messaging, and overall go-to-market strategy for our products. The ideal candidate will have a proven track record in crafting compelling narratives around products and leading successful product launches
- Develop and execute innovative marketing strategies to enhance product visibility and adoption
- Assist the product marketing team in the planning and execution of product launches, campaigns, and other market penetration strategies
- Collaborate with the product management team to align on product development and roadmap based on market and customer insights
- Define and communicate the value propositions of the products to the sales team and develop sales tools that facilitate the selling process
- Conduct market research to identify trends and customer needs to inform product strategies
- Analyze market data to develop marketing strategies, understand competitive landscape, and identify opportunities for growth
- Manage cross-functional implementation of product marketing plans, working closely with teams across the company, including sales, marketing, product development, and customer service
- Measure and report on the effectiveness of product marketing initiatives to drive continuous improvement
- Foster a culture of success and ongoing business and goal achievement
Our take
AI-assisted writing tools have taken off over recent years. With the likes of high-exposure company Grammarly accelerating adoption of such tools, a flurry of startups have appeared to offer their own takes. Writer’s angle is to leverage AI as a means of standardizing and scaling both content and communications for business teams. The tool offers autofilling and inline suggestions that keep content aligned with pre-determined company language and style guides.
This branded fine-tuning function distinguishes it from full copy-generation competitors, as well as from Grammarly itself, which is a more generalist copyediting tool. It subsequently caters to major enterprise clients looking to maintain standards across multiple and sprawling teams, and the company has managed to net major clients like Deloitte, Twitter, UiPath, and Accenture.
While AI-related buzz remains solidly around generative AIs like ChatGPT and Bard, Writer's narrow target market - in which it has already found success - supplies plenty of scope to grow, as AI copyediting tools look set to rapidly become content industry standard. With continued new launches and updates to its offerings as well as an impressive $100 million Series B awarded in 2023, the company is well-placed to seek further success into the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Nov 2024
$200m
SERIES C
Sep 2023
$100m
SERIES B
Total funding: $326m
Company benefits
- Selection of employer-covered medical plans, plus dental, vision, life insurance, and FSA
- Flexible location and schedule options
- Competitive parental leave policy
- Company stock options
- 401k plan with employer contributions
- Learning and development stipend
- Generous PTO
- Distributed from Day 1: Our processes and operating cadence are built around a distributed culture
- SF office space: If you prefer working from an office, we have a beautiful sunny one in Union Square, the heart of San Francisco
Company values
- Connect: Writer’s success depends on the strength of our relationships. We strive to understand and respect each other on a human level.
- Challenge: We don’t shy away from conflicting points of view. The more diverse the perspectives, the better. Each and every Writer contributor is encouraged to question, challenge, and propose ideas across the business.
- Own: Regardless of role, we’re all owners. We strive to create an impactful, enduring company by building processes and owning outcomes.
Company HQ
Union Square, San Francisco, CA
Articles
Leadership
May Habib
(CEO)Harvard economics graduate, who was previously VP of sovereign wealth fund Mubadala Development Company, and a global shaper at the World Economic Forum. Also co-founded Qordoba.
Waseem Alshikh
(CTO)Previously co-founded CloudAppers, then served as CTO at iMENA. Subsequently co-founded AI content editor Qordoba.
Salary benchmarks
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