Growth Marketing Manager, Blueland
$80-110k
+ Equity
Eco-friendly cleaning products
Open for applications
Eco-friendly cleaning products
101-200 employees
Open for applications
$80-110k
+ Equity
101-200 employees
Company mission
To make it easy to be eco with innovative products in reusable packaging that are convenient, effective and affordable.
Role
Who you are
- The ideal candidate brings deep expertise in Paid Social (Meta & TikTok) and hands-on experience with Paid Search (Google), along with a strong understanding of creative strategy and how it impacts performance across the funnel
- This person will partner closely with creative and cross-functional teams to develop insights-led testing roadmaps, translate learnings into actionable optimizations, and evolve channel strategies based on market trends and consumer behavior
- Familiarity with additional acquisition channels—such as Audio (Podcasts), YouTube, Display, Affiliate, Influencers (including affiliate model), and/or TV/CTV—is a plus but not required
- 3-4 years of growth/acquisition marketing experience; startup & DTC experience preferred
- Hands on experience in managing ads in Meta, Google, and TikTok
- Familiarity with one or more of the following acquisition channels is preferred, but not required: Audio (i.e. Podcasts), YouTube, Display, Affiliate, Influencers, and TV/CTV
- Strong proficiency in Excel and Google Analytics required; familiarity with BI tools such as Looker preferred. Working knowledge of SQL is a bonus
- Understanding of marketing mix modeling and incrementally testing
- Strong creative instincts and an understanding of what drives performance
- Proven track record of taking initiative and and driving to optimize & improve metrics
- Detail-oriented self-starter and a fast learner
- Effective multi-tasker; you’re comfortable wearing many hats
- Highly analytical and strategic thinker - you leverage data to inform key decisions and can anticipate potential future problems
- Excellent written and verbal communication skills
- Passionate about the environment and sustainability and interested in Blueland’s mission
- We are proud to have assembled a diverse team and strongly encourage you to apply even if you don’t meet every qualification
What the job involves
- We are looking for a versatile Growth Marketing Manager to help efficiently scale and optimize existing paid acquisition channels
- This role is highly focused on driving performance improvements through rigorous testing, data-driven decision making, and continuous optimization to unlock incremental revenue growth
- As a growth hire for a fast-growing, mission-driven brand, this person will have the freedom to own initiatives as well as the flexibility to develop strategies and test new tactics
- They’ll be responsible for the measurement of performance, testing, and optimization of acquisition marketing efforts
- Own key digital channels including Paid Search & Shopping
- Assist in execution of Meta & TikTok ads including ideation, briefing, optimization, reporting, etc
- Support testing into new scalable & measurable acquisition channels
- Develop hypotheses and run varying tests on creative & landing pages to improve incremental performance
- Support management of TikTok Shops including optimizations, product listings, affiliates, etc
- Collaborate with cross-functional teams including design, brand marketing, customer experience, and digital product to produce & present insights on high-performing ads while ensuring a seamless customer journey from viewing an ad to purchase
- Own the management of product feeds for Paid Search & Social needs
Our take
Blueland is re-imagining conventional household cleaning and personal care products as it answers the call for more sustainable products. Its product eliminates the need for wasteful plastic packaging and obtains an overall lower carbon footprint.
Blueland’s tablet-based refill system was initially focused on household cleansers. It expanded into personal products in early 2022 and has released several new products in both categories since then. The company is B Corporation Certified, Climate Neutral Certified, and has helped divert more than 1 billion single-use plastic bottles from landfills and waterways.
Featured on the US’s Shark Tank, which secured an investment by Kevin O’Leary, the company enjoyed further investment from big names like Prelude Growth Partners, Gwyneth Paltrow, and Justin Timberlake. Blueland has already proven its ability to diversify its product offerings and launch into new markets, a sure sign that the company is well set to continue expanding its global presence and overall market reach.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Feb 2022
$20m
GROWTH EQUITY VC
Oct 2019
$0.3m
ANGEL
Total funding: $20.3m
Company benefits
- Health benefits
- Stock options
- Generous PTO
- Paid holidays
- Paid civic engagement days
- Paid parental leave
- 401k (employee contribution)
- Professional development stipends
- Remote work reimbursements
- Various discounts to like-minded companies
- And More!
Company HQ
Chelsea, New York, NY
Leadership
Sarah Paiji Yoo
(Co-Founder & CEO)Co-Founder & former CEO of Snapette Inc. and Founding Partner of LAUNCH. Worked in Private Equity at Berkshire Partners and Goldman Sachs, and was a Business Analyst at McKinsey & Co.
John A. Mascari
(Co-Founder & President)Co-Founder & former CEO of Bundle Organics. Previous Project Manager at VOX Supply Chain. Was a Mergers & Acquisitions Analyst at both Barclays Capital and Lehman Brothers.
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