Channel Marketing Manager, Zoom
Channel Partners, Dach Region
Work platform for human connection
Be an early applicant
Work platform for human connection
1001+ employees
Be an early applicant
1001+ employees
Company mission
To help people connect, collaborate, and get more work done, together.
Role
Who you are
- Bring 7+ years of B2B marketing experience with a clear focus on channel marketing in tech or SaaS
- Demonstrate proven success in building and scaling partner marketing programs in the German market
- Possess a strong network of German marketing agencies and channel partners
- Show deep understanding of SaaS, UCaaS, and collaboration technologies
- Manage budgets effectively with solid experience in marketing automation and analytics tools
- Apply knowledge of AI-driven marketing and campaign optimization techniques
- Communicate fluently in German (native level) and English, both written and spoken
- Thrive in cross-functional environments with excellent stakeholder management skills
- Bring international work experience
What the job involves
- We are seeking a Channel-focused Field Marketing Manager to accelerate growth across Germany and Central Europe through a thriving partner ecosystem
- This role is pivotal in expanding market presence, delivering impactful joint go-to-market programs, and driving measurable demand through distributors, resellers, and system integrators
- You will play a key role in aligning regional strategies with global priorities while tailoring execution to local market dynamics
- You will join an established and collaborative regional marketing team, working closely with Sales, Partner, and Technical stakeholders across Germany and Central Europe. The team operates with close cross-functional alignment, enabling fast execution. This ensures locally relevant campaigns that support strategic growth in a key region
- Leading channel marketing initiatives in partnership with regional sales leadership and EMEA marketing
- Developing and executing joint marketing programs with distributors, resellers, and system integrators
- Managing MDF budgets while ensuring transparency, ROI tracking, and alignment with business goals
- Building strong relationships with local and regional partners to drive collaboration and mutual success
- Designing and implementing localized integrated campaigns aligned with German market dynamics
- Driving field marketing activities including events, partner activations, and customer engagement programs
- Measuring campaign performance using analytics tools and optimizing based on insights and partner feedback
- Collaborating cross-functionally to align messaging, enable partners, and amplify success stories
Our take
Zoom reworked video conferencing when most people assumed it was a solved problem, with services from Cisco and Skype already ubiquitous in workplaces and homes. However, its videoconferencing infrastructure was simpler to use, faster and more flexible than any previous solution, and it swiftly took the world by storm.
Its success bred competition, however, and companies such as Microsoft and Google, along with numerous smaller communications firms, have begun making inroads on Zoom's formerly commanding lead. Additionally, as workplaces are mostly adopting a hybrid or flexible working strategy, some of its importance as a workplace tool is wearing off and it is recording a gradual decline in daily usage rates.
To counter these trends, Zoom is expanding its business offerings through product development and strategic acquisitions. Alongside many other large tech companies, it has battled through a difficult economic situation, but it nonetheless remains a profitable company and household name. Plus, its track record of innovation means it is still very much one to watch in the communications space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2017
$100m
SERIES D
Feb 2015
$30m
SERIES C
Total funding: $148.5m
Company benefits
- Work from home opportunities
- Retirement benefits
- My-Time-Off (MTO), an extended vacation policy
- Employee Stock Purchase Plan (ESPP) and Restricted Stock Unit (RSU) Equity Program plus Yearly stock grant for all employees
- Wellness and fitness reimbursement, wellness resources, Thrive Global wellness app, TaskHuman wellness coaching app
- Employee Assistance Program (EAP) including emotional support, financial resources and legal guidance
- Paid Parental Leave (both parents) 16 weeks paid leave (or statutory if more generous)
- Employer Matching of Charitable contributions up to $500 USD equivalent/year
- Annual Zoom Store Allowance
- Business Travel Accident Insurance
Company HQ
Downtown San Jose, San Jose, CA
Leadership
Eric Yuan
(CEO & Founder)Previously VP Engineering at Cisco and WebEx.
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