Associate Director, Ruggable

• 7+ years of experience in CRM, Retention Marketing, or related fields, with a proven track record in developing and executing successful CRM strategies for large DTC brands
• 2+ years experience managing teams, with strong leadership, collaboration, and interpersonal skills
• Deep understanding of customer segmentation, lifecycle marketing, and personalization techniques
• Strong analytical skills, with the ability to interpret data and make data-driven decisions
• Exceptional communication skills, with the ability to influence and drive consensus across teams

Desirable

• The Associate Director of CRM at Ruggable is a responsible for developing and executing customer retention and engagement strategies
• Specifically, this role has operational responsibilities to execute our Email & SMS channels
• These are the channels we most commonly use to speak to our existing customers and share brand, product, and promotional messaging
• This role will be responsible for implementing Personalization strategies that are determined in partnership with the VP of CRM to target key customer segments the channels that they oversee
• Overall, these efforts will aim to drive repeat rate and LTV, and achieve key business objectives
• Strategy Development: Develop and implement CRM strategies to drive customer retention, engagement, and lifetime value
• Channel Ownership: Lead and optimize CRM channels (email, SMS, push) and, ensuring alignment with overall marketing and business goals
• Segmentation & Personalization: Utilize data-driven insights to define customer segments and tailor personalized marketing initiatives that resonate with both new and existing customers
• Content Planning & Operations: Partner with Brand & Creative teams to develop an engaging content calendar, and direct team to brief and deliver on the calendar
• Performance Analysis: Regularly evaluate CRM performance metrics, reporting insights to the leadership team, and identifying opportunities for optimization
• Team Leadership: Build, lead, and mentor a high-performing CRM team members within the Email/SMS team, fostering a collaborative and innovative work environment