Customer Marketing Lead, Pernod Ricard
On-Trade Managed, Groups & RTM, 12 Month Maternity Cover
Wine and spirit seller
Job no longer available
Wine and spirit seller
1001+ employees
Job no longer available
1001+ employees
Company mission
To unlock the magic of human connection by bringing Good Times from a Good Place.
Role
Who you are
- Growth Mindset: Forward thinking, embodying a vision that translates into inspiring strategies. Thrives in a complex and changing world deploying resources effectively and efficiently
- Deliver Through Collaboration: Achieves results while balancing rigorous planning and flexible transversal collaboration. Building partnerships and working collaboratively with others to meet shared objectives
- Consumer Centric: Develops consumer intimacy with a focus of technology to innovate and create more value for the consumer and Pernod Ricard
- Bold and Agile: Decisive and courageous even in the face of difficult and complex situations and always learns from past experiences. Stepping up to address difficult issues, saying what needs to be said in a respectful way
- Open and Authentic: Role Models who instil trust, engage teams by giving and receiving feedback and constantly fostering open dialogue
- Grow Diverse Teams: Leverages and values diversity of profiles to build empowered teams and develops talents creating a sense of belonging in an environment that promotes Pernod Ricard values
What the job involves
- The key purpose of this role is to lead a team of Customer Marketing Executives and Managers to develop the relevant
- Critical to the success of this role will be turning category & consumer insight into compelling activation that considers the consumer’s path to purchase and how to best motivate conversion and advocacy at critical moments in the consumer’s purchasing decisions and consumption moments
- Your team will be at the forefront of the path to purchase creating disruptive activation in the major on-trade Managed arena contributing significant influence on the UK High Street
- Your Manager: Head of Consumer Marketing
- You will drive share through RTM channel supporting the key customers such C&C and regional RTM who are strategic in our portfolio objectives
- To achieve these objectives you will drive consumer footfall and purchase through advocacy, activation and digital amplification
- Develop relevant brand and portfolio activation strategies to ensure the implementation of category leading campaigns that take into account the full breadth of the portfolio at key selling periods
- Develop channel investment strategies to ensure a prioritisation of relevant activation by account to deliver the greatest strategic & financial return
- Activation Plans driving brand in hand objectives
- Oversee the implementation and evaluation of customer marketing plans within A&P budget
- Regular reporting back to senior team on campaign updates and evaluation of past activities to ensure a culture of on going knowledge acquisition and developing greater marketing efficiencies
- Management of marketing and procurement agencies and their performance
- Regular presentations of plans to customers
- To encourage fresh thinking and a dynamic, entrepreneurial mind-set to imbed the Customer Development team’s vision of being Daringly Disruptive - pushing the boundaries of what is possible to develop market leading campaigns that position Pernod Ricard as thought leaders in shopper / customer marketing
- Sales Communication
- To develop compelling, insight-led sell-in tools every time to our customers and internally to our teams to create buzz and excitement around our plans
- Financial responsibility for customer marketing A&P
- Monthly reconciliation of A&P
- Annual allocation of A&P by customer
- Evaluation of campaigns ROI
- Key Relationships:
- Reports to Head of Experiential & Consumer Activation
- Works closely with all Marketing teams to ensure full alignment against all projects and events – consultation and delivery of briefs
- Works closely with RTM and Managed Retail team
- Effective communication with Managed Retail team, RTM team BEAT, BAE’s and Customer Marketing to gain alignment and regional mastery
- Event agencies where appropriate fostering strong working relationships to drive high performance
- Corporate Communications – consultation and delivery briefs and propose alternative solutions to briefs in deemed appropriate
- Trade and consumer influences where appropriate
- Brand homes within the UK
- Communications team – Trade PR
- Digital team
- Channel Director - Ontrade
- Procurement team
- MDA – POS storage
- CGA
Salary benchmarks
Our take
Pernod Ricard is the French-founded, global wine and spirits group. Currently sitting as number two worldwide, the company has a clear goal to become the leader of its sector. Amongst its broad portfolio of brands includes Absolut, Beefeater, Jameson, Jacob’s Creek and Malibu.
Founded in 1975, the company has found international success with consistent growth across multiple markets. The company’s model has shifted to best accommodate this expansion, becoming a decentralised group. While the global organisation operates from Paris, this HQ respects the operational autonomy of its affiliates across the globe, meaning local customers’ needs are not only met but anticipated for maximum effect.
Pernod Ricard has plans to invest in anticipated growth categories. It has been active in portfolio management with Sovereign Brands, Código 1530 and Nocheluna, and has been reinforcing these partnerships to strengthen its US market exposure. This supports the further enhancement of its consumer-centric portfolio development, positioning it for continued success.
Steph
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Company HQ
L'Europe, Paris, France
Leadership
Alexandre Ricard
(Chairman & CEO)Is the grandson to Pernod Ricard founder, Paul Ricard. Perviously served as Chief Operating Officer and Deputy CEO for Pernod Ricard. Experience as Member of the Board of Directors for L'Oréal, M&A Consultant for Morgan Stanley, and Strategy Consultant in Accenture.
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