Creative Director, Freddie's Flowers
Maternity Cover
Flower delivery service
Be an early applicant
Flower delivery service
101-200 employees
Be an early applicant
101-200 employees
Company mission
To change the world of flowers, and to change the world with flowers.
Role
Who you are
- Proven experience as a Creative Director or Head of Creative in a brand-led business
- Strong track record of delivering high-quality creative within established brand systems
- Experience managing multidisciplinary teams (design, art direction, video, content, production)
- Highly organised with strong project and workflow management skills
- Comfortable balancing hands-on creative input with leadership responsibilities
- Strong understanding of digital channels and print processes
- Good understanding of creative AI tools
- Pragmatic and solutions-focused
- Detail-oriented with a strong eye for design and execution
- Calm, reliable and confident in leading through delivery-focused phases
- Collaborative and clear communicator
- Comfortable stepping into an existing system and making it work effectively
- Passion for flowers and any floristry skills a bonus
What the job involves
- Contract Type: Fixed-term (Maternity Cover)
- Duration: 13 months, August 2026 start
- We are looking for an experienced Creative Director to lead and maintain the creative output of the brand for a 13 month period
- This is not a role focused on redefining the brand direction, but on confidently steering and executing an already established vision
- Following a recent brand refresh, the focus is on consistency, high-quality execution, and ensuring all creative work lands effectively across channels
- You will act as a steady, experienced hand, keeping the creative engine running smoothly while upholding the creative guidelines of the brand
- The role would suit someone from an in-house background used to managing the weekly and monthly creative asset production as well as some campaign creative around our peak trading periods- Christmas, Valentine’s Day and Mother’s Day
- Maintain and uphold Freddie’s Flowers’ visual identity and creative direction
- Ensure consistency and excellence across all brand touchpoints
- Act as creative guardian of the brand, ensuring all outputs align with established guidelines
- Lead a creative team spanning design, art direction, photography, video, content and production
- Provide clear direction, feedback, and support to ensure high-quality output
- Manage team workflow, prioritisation and delivery
- Oversee the delivery of campaigns and day-to-day creative across digital, print, social and email
- Ensure projects are delivered on time, on brief and to a high standard
- Take a hands-on approach where needed to guide and refine creative work
- Help lead on AI integration and toolkits to ensure the team are staying abreast of industry trends and updates
- Work alongside Brand Director to concept seasonal campaign plans
- Lead the rollout of seasonal campaigns and ongoing brand and marketing projects
- Collaborate closely with brand and growth teams to ensure creative supports performance goals
- Optimise and iterate based on results without shifting core brand direction
- Manage creative budget ensuring campaigns and seasonal creative are delivered within budget
Application process
- Please submit your CV and portfolio, along with a short note outlining your interest in the role
Salary benchmarks
Our take
Freddie's Flowers is a UK-based flower subscription service built around a simple idea: fresh, seasonal blooms delivered regularly, without the hassle of reordering. What sets it apart is the experience around the product, with each delivery coming with carefully selected stems and guidance on how to arrange them, turning a box of flowers into something more creative and personal.
At the heart of the brand is a genuinely customer-first approach. Rather than locking people into rigid plans, Freddie's Flowers offers a flexible, no-commitment model that lets customers decide when and how often they receive deliveries. That sense of control, paired with consistently high-quality flowers, has helped build a loyal customer base and a strong word-of-mouth growth.
While its international expansion has seen mixed traction, following a successful launch in Germany alongside slower progress in markets like the Netherlands and California, the core business remains resilient. With a clear brand identity and a focus on delivering small, repeat moments of joy, Freddie's Flowers continues to carve out a distinctive place in the UK's floral market, with plenty of room to keep growing.
Freddie
Company Specialist at Welcome to the Jungle
Insights
35% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2021
$60m
LATE VC
Nov 2020
$5m
EARLY VC
Total funding: $65m
Company benefits
- Training and development support
- Cycle to work scheme
- Health and Wellbeing sessions with The Mind Clinic
- Cut-price flowers for all
- Delicious lunches once a week in the Battersea office
- Lots of organic fruit and tasty snacks
Company HQ
Nine Elms, London, UK
Leadership
Freddie Garland
(Founder)Prior to founding Freddie's Flowers in 2014, Freddie was the Head of Direct Sales at Abel and Cole for 3 years.
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