Business Development Representative, Sprout Social
EMEA
All-in-one social media management platform
Be an early applicant
All-in-one social media management platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To help organizations of all sizes become better marketers and create the world’s most beloved brands.
Role
Who you are
- We’re looking for a customer-focused, highly motivated, and driven individual with a desire to grow and advance a career in sales
- You will have an ability to celebrate change and embrace accountability. If you have a proactive customer first mentality with the passion to demonstrate Sprout’s commitment to being a joy to do business with, we’d love to talk to you!
- 1 - 2 years + of sales, marketing or customer service experience OR relevant experience
- A consistent track record of meeting and exceeding goals
Desirable
- Exceptional organizational, presentation, and communication skills - phone, email, and webinar
- Technical expertise and ability to acquire knowledge of new products
- Driven to succeed and ability to work in a fast-paced environment
What the job involves
- Sprout Social is looking to hire a Business Development Representative to join the EMEA Sales & Success team, based in Dublin or remotely in Ireland
- Joining the Sales and Success team is an opportunity to accelerate your career
- We’re a winning team selling and supporting the leading social media management platform for businesses
- Not only do you get to work alongside some of the sharpest minds in the industry, you also get to work with some of the biggest brands in the world including Harrods, IHG, River Island, Stoneacre Motor Group, and University of Leeds
- And the real kicker? You get to design your own career and follow the path that’s best for you. Wherever you want to go, we’re committed to helping you get there
- Generate new business by prospecting via cold outreach & social selling
- Use outbound selling best practices to identify customer pain points while driving the value of our product
- Strategically partner with Account Executives to create new business opportunities
- Consistently learn and apply coaching related to sales strategy and processes
- Within 1 month, you’ll plant your roots by:
- Completing Sprout Social’s new hire training & onboarding program alongside other new Sprout team members. You’ll gain a broader understanding of our products and how your role fits into the organization
- Partner with the Manager of Business Development to define key success metrics for your role and how you will measure against them
- Begin developing familiarity with our business, platform, and applications, as well as our company’s key metrics
- Acclimate yourself with the day to day responsibilities of Sprout’s Business Development team by shadowing team members, listening to recorded customer calls and working closely with our dedicated Enablement Manager
- Within 3 months, you’ll start hitting your stride by:
- Identify and contact prospective clients to build the pipeline through a variety of methods including, but not limited to cold-calling, emailing, and LinkedIn
- Achieve department standards for activity that includes:
- Creating a professional and engaging first impression with our prospects and customers
- Creating, maintaining and updating database of prospects with complete information and emails
- Thoroughly qualify all outbound opportunities and collaborate with Account Executives for a smooth customer experience
- Making a minimum number of quality outbound calls per day, of which at least 20% of those calls should result in quality conversations
- Scheduling a minimum number of new quality discovery calls per week
- Run initial discovery calls to identify customer requirements and expectations in order to make tailored product recommendations
- Prioritize leads, research prospects and position relevant product features to solve business needs
- Manage follow-up with calls-to-action to consistently build a sales pipeline
- Exceed activity and pipeline goals on a monthly basis
- Within 6 months, you’ll be making a clear impact through:
- Consistently achieving your opportunity and revenue targets
- Becoming an expert in all things social media, including advanced listening and employee advocacy
- Mastering the use cases of successful customers across different verticals and sophistication on social media
- Consistently reflect on your own skill and development gaps along with your Manager to identify personal and professional coaching areas
- Stepping up as a leader in the Sales Development organization by mentoring new hires
- Within 12 months, you’ll make this role your own by:
- Have mastered the necessary skills needed to work a consistent outbound process, including time management, sense of urgency, and account prioritization
- Be a leader on the floor by sharing best practices and ways that you have been successful as an BDR
- Have a clear understanding of the SMB Account Executive organization and how to position yourself as an ideal candidate
- Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager
Our take
Engagement tools for social media are proving increasingly vital with the rise of social commerce, and brands need to keep a careful eye on customer satisfaction and interaction if the company is to net a profit from this market. Sprout Social is a social media management platform for brands and agencies of all sizes, allowing users to post, manage engagement, and access analytics on a single hub.
With plenty of big-name customers, including Unicef, Chipotle, and Subaru, Sprout Social has developed a trusted and effective brand of its own. It dodged direct competition with social engagement platform Hootsuite by expressly prioritizing its customer service tools, where Sprout Social appears to be generally recognized as superior.
To double down on serving the social commerce market, and carve out a distinctive niche ahead of this eCommerce trend’s anticipated success, Sprout Social has integrated with platforms such as Shopify and Facebook Shops. It is also a member of the TikTok marketing partner program, and has continued to receive accolades for its software.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Dec 2018
$40.5m
SERIES D
Feb 2016
$42m
SERIES C
Total funding: $101.5m
Company benefits
- Insurance and benefit options that are built for both individuals and families
- Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
- High-quality and well-maintained equipment—your computer will never prevent you from doing your best
- Wellness initiatives to ensure both health and mental well-being of our team
- Ongoing education and development opportunities via our Grow@Sprout program, employee-led diversity, equity and inclusion initiatives and mentorship programs for aspiring leaders
- Growing corporate social responsibility program that is driven by the involvement and passion of our team members
- Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting
Company values
- Care Deeply
- Embrace Accountability
- Champion Diversity, Equity & Inclusion
- Promote Open, Authentic Communication
- Seek Simplicity
- Solve Hard Problems
- Celebrate Change
Company HQ
Chicago Loop, Chicago, IL
Articles
Leadership
Justyn Howard
(CEO)They were Senior Account Executive at New Horizons, and worked in Learn.com's Executive Account Sales department.
Aaron Rankin
(CTO)They have a Master's in Information Systems Management from Carnegie Mellon and were an IT Architect at IBM. They were also a Software Engineer at Endeca, and they are currently an investor with Rankin Family Ventures.
Peter Soung
(Head of Growth)They studied Computer Science at Penn State before working at IBM as a Software Engineer. They also worked as a Sales Engineer at companies such as Endeca.
Salary benchmarks
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Diversity, Equity & Inclusion at Sprout Social
Cassandra Blackburn (Director, Diversity, Equity and Inclusion)
- At Sprout Social, we’re committed to building a diverse team, fostering an inclusive culture and investing in equity across our organization. By prioritizing equity, defined as system-level change, we ensure that our practices support a diverse and inclusive environment.
- Monthly DEI Guild meetings: DEI Guild meetings provide a space for our team to learn about different cultures, identities and societal challenges that underrepresented groups face. Recent meetings have explored the US criminal justice system, understanding intersectionality and unsung heroes of Black America
- Resource groups: Members of our resource groups are people who share a common purpose, interest or background. Resource groups provide the space for team members to connect, exercise leadership skills and contribute to our ongoing DEI initiatives
- Training & development: To ensure our hiring and management practices are equitable, all new hires receive an introduction to DEI and unconscious bias training in their first month at Sprout. Our learning and development program, Grow@Sprout, contains courses for continued DEI learning and small groups meet monthly to extend discussions from previous DEI Guild meetings
- Community engagement: Team Sprout engages in the community in a number of ways, including partnering with organizations that serve the priority identity groups of our DEI initiatives and leading internal initiatives like our annual Philanthropy Week, Technology Giving Program and our volunteering program, Sprout Serves
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